Chapter 994

"Ten percent?" In Jiahao Hotel, Meng Huo looked at Dong Ding in surprise: "you have got so many shares now?"

Dong Ding nodded and handed Meng Huo the paper bag on the desk: "and this is not Zhongxia's share, but the share of comic business."

"Comics?" Meng Huo put away his bag and frowned, "what does that mean?"

"That's why I invited you here today. Just look inside." Dong Ding took a breath, and then said, "it's not easy to realize my agreement with you. It's very likely that all businesses of Zhongxia will be separated from the head office and operated independently."

Meng Huo's heart sank: "independent subsidiary?"

"Yes... On the surface, it's like Phoenix company. The business is separated." Dong Ding nodded and said: "but our company is different from Phoenix company. While your business is independent, the head office can maintain a strong control."

"But our company's business is independent, and different subsidiaries will be controlled by different shareholders. In the future, Zhongxia will be a big company on the surface, but the control power of the head office over the subsidiaries will become very small - on the contrary, it will be like an alliance of many companies."

Meng Huo opened the file bag and took out the information inside. There are a lot of materials and they are very detailed. He didn't read them all at once, but he still got enough information to prove Dong Ding's words.

The document shows that the share structure of Zhongxia company is very special. The shareholders are not the investors of the head office, and a large part of them are actually the shareholders of different businesses. For example, the animation business of Zhongxia company is composed of several shareholders' investments, and they are shareholders of Zhongxia company through animation.

The contribution brought by such share structure is undoubtedly huge!

"Why is that so?" Meng Huo asked, "when Zhongxia was first established, shouldn't the share structure be like this?" He still remembers that when Zhongxia company was first established, it was mainly based on comics. At that time, the shareholders should have the same status and would not be responsible for different interests.

"That's what happened in the first place."

Dong Ding shook his head and explained. Different from the world's imagination, when Zhongxia company was established, shareholders represented different interests. A big reason for this is Zhongxia's offline channels, that is, Zhongxia's chain bookstore, as a novel and publishing overlord, has kept its own interests while serving Zhongxia. As a result, other shareholders have also adopted a more profitable way.

Shareholders use their own resources to form Zhongxia, but each person's shares are placed in different businesses. In fact, the formation of animation, peripheral and animation film businesses in the past two years is also the property of some shareholders.

"There was a Tianhui studio. I don't know if you remember it." Dong Ding said.

Meng Huo nodded: "of course, the founder of that studio is Li Tianhui, who once owned shares of Phoenix company... Wasn't his studio taken over by Zhongxia? Now it should be one of your animation studios. "

"Yes, on the surface, our company accepted it." Dong Ding nodded, then sighed: "but actually this is not accurate. Zhongxia accepted it in the name of the company, which is announced both internally and externally. But in our shareholders' meeting, it is regarded as the asset of a certain shareholder."

Meng Huo rubbed his brow a little tangled: "how could this happen..."

The shareholders' interests of China and Xia are different. Once the shareholders unite to divide their businesses and set up subsidiaries, they will become like princes. In name, they are still China and Xia company, but in essence, they have great autonomy to serve their own interests.

"Is this in line with shareholder law?" Meng Huo asked.

"Strictly speaking, it's a sidekick. Generally speaking, companies don't have this kind of problem." Dong Ding looked at Meng Huo: "at the beginning of the establishment of the shareholder structure of Zhongxia company, there was no negotiated compromise of interests, which was still due to your appearance..."

Outsiders don't know that, in fact, the idea of Zhongxia would have to wait another year or two to be established. When Zhongxia was born so early, it was stimulated by He Xi. Dong Ding, who was in charge of the plan, and several other people discovered the hidden threat of Phoenix company, and felt that it could not be delayed for too long. Therefore, Zhongxia company was established without properly handling the interest disputes of all parties.

Originally, they decided to set up a company first, and then deal with interest disputes - but they didn't expect that after Zhongxia was officially put into operation, interest disputes became even more difficult to deal with because of the different income of each business, and shareholders with good business were not willing to share income with other shareholders.

This kind of situation has existed at the beginning, but if the overall development of Zhongxia company is good and there are signs of monopolizing the whole industry, the disputes between shareholders are likely to be resolved for the sake of the whole company and greater interests.

The reason why it can't be solved is that the development of Zhongxia is not as smooth as expected. Especially in recent years, the changes in the cartoon industry have made the shareholders gradually lose the hope that Zhongxia will surpass Phoenix, and the goal of "monopolizing the industry" is almost impossible to achieve. In this case, the arrogant shareholders choose to leave, while the remaining shareholders gradually turn their attention to more realistic business, that is, personal interests.Some shareholders try their best to separate the most valuable business of Phoenix company. The interest gap between various departments of Zhongxia company is too big, and the contradiction between shareholders is becoming more and more acute. Now it is gradually unable to press down.

Compared with comics, the interests of animation business and film business are the highest. The shareholders here want to separate animation and film and give them more power. In fact, this is the independence of the subsidiary and the exclusive enjoyment of excellent business interests.

As for the comic distribution channel, Zhongxia company is facing more trouble. The chain bookstore is not controlled by Zhongxia company. It is a separate group and a giant of Huaxia publishing and novel distribution.

However, this big Mac group has recently fallen into a very heated internal discussion - the shareholders who prefer Zhongxia company have gradually reduced their voice in the bookstore group, and the huge bookstore channel is likely to break away from the route of "selling comic books to Zhongxia company alone" in the future.

"Your company's own channels are growing too fast." Dong Ding told Meng Huo that Phoenix company's cartoon sales have surpassed Zhongxia company, and it also has an independent sales channel: "Zhongxia's advantages are decreasing, and bookstores are under threat."

In recent years, the chain bookstore, which is responsible for selling Zhongxia journal, has been threatened by the development of Phoenix's own channels. Although they also sell weekly youth, more than 80% of Phoenix's comic magazines are not sold in this chain bookstore.

The publishing and sales market of Huaxia is changing because of the appearance of comics, which has never happened in more than ten years. The channel behind Zhongxia company has lost its dominant position in cartoon publishing, and it is still declining. This is a very dangerous sign.

Once the chain bookstore ranking second or third surpasses them in comic book publishing with the help of Phoenix company, the leading position of Zhongxia bookstore will be dug out. It will have a chance to challenge them in novels and other publications if it gains a firm foothold in comic book publishing through other channels.

Because of this, Zhongxia bookstore, which is responsible for the channel of Zhongxia company, can't fail in comic book publishing. The consequences of the failure are too serious for anyone to consider carefully.

The senior management of Zhongxia bookstore has had a fierce quarrel for two years. The current CEO has been persuading the board of shareholders to break away from the status of "Zhongxia company exclusive" and transform into a real comic platform.

He wants to provide resources and channels to all cartoon companies, including Phoenix company. Their offline advantages still exist. Once they do so, they can not only improve channel performance, but also stabilize their cartoon sales territory, attracting readers to choose cartoons from them.

"For the first time recently, the opinionated chief executive's opinion has been accepted by half of the shareholders." Dong Ding sighed: "the opening of exclusive channels of our company has become inevitable. I don't think it will take half a year to complete the transformation of Zhongxia Bookstore..."

This is an inevitable transformation. If it continues to drag on, Zhongxia bookstore will lose the initiative in the comic book publishing industry - however, it is a real nightmare for Zhongxia company.

"Once the offline channel is opened, our company's comic business will be severely damaged, and your company's comic sales may increase by more than 50%!"

Dong Ding is very clear about the strength of Phoenix company's comics. Once Zhongxia Bookstore opens to it, the sales volume of Four Comics magazines of Phoenix company will soar. At that time, Phoenix company, which has both Zhongxia and its own distribution channels, will completely reverse its position with Zhongxia.

A few years ago, Zhongxia suppressed Phoenix through channels, but in no later than half a year, Phoenix will completely suppress Zhongxia through channels. If you add in their strong comic quality, then this relay race around the two companies, which lasted for several years, will usher in the victory ahead of time.

"Phoenix company will become the dominant company in the cartoon industry. The sales volume of Zhongxia comic books may only be half of that of you, and your personal value will rise at least three times..." Dong Ding looks at Meng Huo, and the moment when Zhongxia Bookstore's channel is completely opened to Phoenix company and other companies is also the time when the cartoon industry realizes amazing changes, The scope of change is far beyond the imagination of the world.

At present, the comic sales of Zhongxia company are not much lower than that of Phoenix company, but they are still in a stalemate. Once it is opened up, this stalemate will collapse immediately, and Zhongxia's comic share will be reduced to about half of Phoenix company - wind company will become the undisputed overlord of Huaxia comic.

At that time, even if Zhongxia company cooperates with all the second to tenth cartoon companies, their cartoon sales will not exceed Phoenix, and the social impact and changes of Zhongxia company will be unimaginable.

"It's not as good as heaven?"

Meng Huo's mind flashed a word, Dong Ding's words set off a lot of agitation in his heart - he did not expect that he would win so easily, and the time was much faster than he imagined.

Shareholders of Zhongxia company want to separate valuable business, and the decline of comics may make their actions even worse."What are you talking to me about today?" Meng Huo asked Dong Ding, but Dong Ding's answer was so unexpected that Meng Huo kept thinking on his way back to Suhua - giving up the plan to acquire Zhongxia company.

In fact, to be more accurate, what Dong Ding proposed was to give up the acquisition of the whole Zhongxia company, because this plan is not feasible if the current situation continues. After the business of Zhongxia company will gradually become independent in the future, it will be more difficult to snatch their interests from different shareholders, and they may not be willing to be acquired by Menghuo.

Even if Zhongxia company is faced with environmental deterioration, its animation and film profits are quite good now. The whole Huaxia animation company is booming, and many people are aiming at the huge profits of animation and animated films.

Dong Ding wants Meng Huo to buy the cartoon business of Zhongxia company, and he can cooperate in this aspect.

"Before Zhongxia bookstore opened the channel, many shareholders are now in a panic and consider giving up their shares in comic books. If I take the opportunity to work harder, maybe I can buy a lot of shares in the next few months." Dong Ding told Meng Huo that he was confident that he would take more than 40% of the shares before Zhongxia comics was hit hard, while the remaining 50% was mainly held by the Jiang family. It seems that the Jiang family does not intend to give up the comic business.

"If the Jiang family doesn't give up, how can I buy it?" Meng Huo is very strange.

"I can discuss it with the Chiang family." Dong Ding said, "if you can give me a definite answer, Mr. He Xi, I will help you persuade them to reduce their shares with me - similar to Phoenix company, I will give you 40% and 60% of Jiang's shares in total."

He knew that Zhongxia comics could only rise in He Xi's hands. If He Xi could acquire Zhongxia comics, the Jiang family would not miss such a good opportunity. After all, Jiang Tianshi and angel alone could not save the comic business now.

Meng Huo didn't make a decision on the spot. He decided to think carefully about whether Zhongxia company, which only has comics, has acquisition value.

Once Zhongxia Bookstore opens its channels, Zhongxia comics will be eroded by other companies, especially Phoenix company, in terms of sales volume. A large number of cartoonists in Zhongxia bookstore will be panic stricken, and a large number of job hopping will appear. If Phoenix company can seize the opportunity, it can package and buy these cartoonists by issuing new magazines.

They have enough funds, and Phoenix company will be so powerful that few cartoonists will be reluctant to join them. With this in mind, Meng Huo has no reason to buy Zhongxia Comics - he just needs to grab it, and the price will not be too high.

However, such a way is not a hero, easy to cause media criticism, a large number of cartoonists will also bring trouble to the management of Phoenix company. At the same time, because of the copyright problem, these cartoonists want to start over in Phoenix company, and their comics in Zhongxia company will be eunuchs.

Meng Huo must also seriously consider the impact of the large-scale comic eunuch on comic readers