Chapter 852

Meng Huo and Alice were pleasantly surprised by the scenes they saw in the concert. On the second day after the concert, Meng Huo and Alice immediately investigated the situation of "rebellious Lu Lu Xiu".

Meng Huo collects data through cartoon island's animation department and TV stations, while Alice analyzes the influence of rebellious Lucius through other channels. Meng Huo was the first to get the report. The data in his hand surprised him and Alice.

"Strange, there's no bright spot?"

Alice commented on the data. The ratings of "rebellious Lu Lu Xiu" are very high, but it is still far away from "mobile soldier as high as 00". Among all the animations made by Meng Huo before, its ratings are in the middle level.

Even though Meng Huo's medium rating has been linked with Huaxia's "audience rating", medium is medium, which means that the audience of rebellious Lu Lu Xiu has not made a big breakthrough in the definition of "He Xi".

However, Meng Huo was puzzled by the data. Why is it so? If "rebellious Lu Lu Xiu" really does not have any characteristics, the number of people it affects in the concert should not reach that level.

"Ratings may not represent everything..." after thinking about it for a long time, Alice suddenly said, "we've been staring at the ratings data of rebellious Lucius. Is this a fatal mistake?"

She asked Meng Huo, "the effect of animation can't be seen from the audience data, and the audience data is not necessarily real data. Maybe we haven't developed the rebellious Lu Lu Xiu properly, so that its data can be generally expressed."

Meng Huo frowned: "what do you mean?"

"That means we took publicity lightly..." Alice shook her head. "Didn't there be much publicity after the animation was broadcast? Perhaps because of this, its data performance is not as good as the actual performance... You see that there are so many fans present at the concert, you can see that "rebellious Lu Lu Xiu" should be very popular

Before the launch of rebellious Lu Lu Xiu, Phoenix company made a few publicity activities. But after the broadcast, because of "clannad", "mobile soldier up to 00" and the preparation to set up two new companies, they did not provide more publicity for "rebellious Lu Lu Xiu".

In the eyes of the finance department, this is quite a natural thing, because when "rebellious Lu Lu Xiu" was launched, it was time for Phoenix company to spend a lot of money. The animation "mobile soldier up to 00" and "clannad", the formation and budget of the new company - they naturally ignored "rebellious Lu Lu Xiu".

Moreover, several key figures of Phoenix company didn't ask for it. Xu Jing was very satisfied with the revenue. For a special reason, Alice forgot the publicity necessity of "rebellious Lu Lu Xiu" -- Lu Lu Xiu's voice is Meng Huo, which is the best advertisement in itself.

Alice firmly believes that Meng Huo, as the voice of Lu Lu Xiu, is the biggest publicity, enough to attract fans to watch. But now it suddenly occurred to her, is this propaganda really so important?

Although Meng Huo is Lu Lu Xiu's voice, it's right, but not all fans will come here for this reason? Or just a small part—— After all, shortly after the "rebellious Lu Lu Xiu" broadcast, "mobile soldier up to 00" has been very popular, and Meng Huo is also the voice actor of the latter.

It seems that it is not necessary to pay attention to Meng Huo's performance in the two animations at the same time. His dubbing was very popular in "mobile soldier up to 00" before that, and some people naturally tend to be up to 100.

Of course, this is not the key. The key is that most of the people who are interested in "Lu Lu Xiu's voice actors" are female audiences. Many male audiences don't like this. They are more concerned about the performance of female voice actors.

These factors together led to an effect - Alice thought that "Meng Huo's publicity as a voice actor is enough". In fact, it is not enough. Its effect is greatly reduced, and the publicity of rebellious Lu Lu Xiu is quite inadequate.

On the issue of propaganda, Meng Huo was even more lax. He didn't pay attention to whether the propaganda of the first part of the rebellious Lu Lu Xiu was enough or not, and he had a tendency to let it die on its own. Because he started putting the key points of the promotion of the rebellious Lulu Xiu in second parts, which is the essence of the whole animation, and Meng Po is very confident about it.

That is to say, Meng Huo's confidence in the second part of the rebellious Lu Lu Xiu made him ignore the situation of the first part. In his eyes, the effect of the first part is good, Anyway, after the second film is broadcast, this animation will definitely be popular.

However, this confidence, on the other hand, may have become Meng Huo's big mistake《 The second part of the rebellious Lucius is really excellent, but this is not the reason for him to ignore the first part. His idea of taking it for granted is likely to destroy the effect that the rebellious Lucius could have achieved.Being reminded by Alice, Meng Huo's cold sweat came out.

It's just Alice's guess, but what if it's true? If "rebellious Lu Lu Xiu" could have been more popular, but its light was artificially covered because of their neglect, would not Meng Huo's "rebellious Lu Lu Xiu" destroy the original work?

Animation quality is not destroyed, but the treatment and influence are destroyed. You should know that "rebellious Lu Lu Xiu" is better than "mobile soldier up to 00" in terms of popularity, influence and even popularity awards in Meng's last life. It is also known as a representative work in the animation industry.

Now, however, the influence of "mobile soldier Gao Da 00" and "clannad" has surpassed Meng Huo's expectation, and it has reached a position that Meng Huo could not achieve in his previous life. Meng Huo was very happy about this, but under this joy, he buried the rebellious Lu Lu Xiu?

"No..."

Meng Huo was a little reluctant to accept this conjecture. In other words, he hoped that he had not "mistreated the rebellious Lu Lu Xiu.".

Alice is not sure whether her idea is right or not. If it is right, it is not only Meng Huo, but also a strategic mistake of her and the whole Phoenix company - they are attracted by other animations, and do not see the reality of "rebellious Lucius".

But fortunately, the way to prove the truth is very simple - whether it is true or not, they only need to increase the advertising of "rebellious Lucius" and see the effect of these ads.

If the publicity is really insufficient, the number of viewers of "rebellious Lu Lu Xiu" should increase rapidly with the promotion of advertising

"I want to try." Alice immediately told Meng Huo what she thought. Phoenix company is not short of money at all. As long as she has an idea, it is necessary to try - Meng Huo has no reason to refuse.

Then Phoenix held a new conference to promote "rebellious Lu Lu Xiu" to the same level as "mobile soldier up to 00", and implemented the publicity a few days later.

Meng Huo and Alice thought that it would take at least a few weeks to see the effect of these propaganda. However, what they did not expect was that a few days after the scale-up propaganda, when the data of the new episode of rebellious Lu Lu Xiu came out, they had changed very obviously.

If the ratings of "rebellious Lu Lu Xiu" are linearly linked from the first episode to the present, the increase in this week is obviously much larger than that in the previous few weeks. Of course, in the same animation, the increase in price can be seen as the inevitable result of publicity. In order to know the real effect, we must also compare other animations.

After comparing this week's data with Meng Huo's previous animations, Alice was surprised to find that the increase of "rebellious Lu Lu Xiu" due to the increase of advertising exceeded the standard of all previous animations. Even under the same promotion scale in China, there were few such big changes.

This proves from the side that Alice's conjecture is not wrong - the potential of the rebellious Lucius has not been fully exploited, and many viewers have not correctly recognized it because of its insufficient publicity.

Statistics of other types of data have also proved this point, within a week of media attention, network public opinion, audience feedback and so on, the increase is quite obvious, just like a new animation, the results are quite gratifying.

"This miscalculation is too big. The potential of rebellious Lu Lu Xiu is no less than that of mobile soldier up to 00..." in Alice's report meeting, Xu Jing was also shocked by this incident. Phoenix company made such a big mistake, This week's performance of rebellious Lu Lu Xiu made him see the scene before the end of the first movie of mobile soldier up to 00.

But he looked at the data on hand, and one of them made him change his mind: "no, maybe" rebellious Lu Lu Lu Xiu "can be more popular than" mobile soldier up to 00. "

This is a survey data from the "He Xi Zhi Jia" forum. The survey is a comparison between the popular roles of "mobile soldier up to 00" and "rebellious Lu Lu Xiu". Of course, the most popular is the hero of mobile soldier up to 00, who has thousands of votes higher than the hero of rebellious Lu Lu Xiu.

However, this is not the point. The point is that there is a small category in this survey: among the audience who watched the two animations at the same time, Lu Lu Xiu won more votes than in an instant. That is to say, although the people who watched "mobile soldier up to 00" were better than "rebellious Lu Lu Lu Xiu", among the audience who watched the two animations, Lu Lu Lu Xiu won more votes than in an instant, "Rebellious Lu Lu Xiu" seems to be more popular than "mobile soldier up to 00".

There are also a lot of other data that vaguely prove this point. When Alice and Meng Huo attended the concert, they saw a new explanation -- the audience loyalty and obsession of "rebellious Lu Lu Xiu" is higher than that of "mobile soldier up to 00".This result in everyone's eyes are on the "mobile soldier up to 00" now, the Phoenix company's top caused an earthquake like impact.

"Is it hard for us to realize that we have ignored the rebellious Lu Lu Xiu?"“ It has more potential than mobile soldier up to 00“ So, "rebellious Lu Lu Xiu" is the animation that we should strengthen our operation now? "

The high-level people who participated in the meeting were both annoyed and delighted - the annoyance was that they had ignored the rebellious lulushu for such a long time. The joy was that if the rebellious lulushu had such great potential, it would become the only choice to suppress the blue love song.

The popularity of "mobile soldier as high as 00" has been difficult to improve, and it is facing the end. It is very difficult to use it to prevent "blue love song" from going up. But "rebellious Lu Lu Xiu" does not have this kind of situation, it will also be serialized as long as a year of animation, and now the first has not been completed.

"Rebellious Lu Lu Xiu" still has a very long serial time, can undertake the great responsibility!

However, when everyone was happy, Alice calmed down: "don't be happy too early. We really neglect the rebellious Lucius too much. But there is a premise that it can surpass the mobile soldier up to 00..."

She looked at Meng Huo: "is the audience of this animation really so big?"

The conference hall immediately quieted down, and the audience heard this word, everyone's head seemed to be splashed with a basin of cold water, and the passion disappeared again. Alice is very considerate. The publicity effect of "rebellious Lucius" is very good. That's right, but it doesn't mean that its popularity limit can be compared with "mobile soldier up to 00".

The upper limit of popularity of "mobile soldier as high as 00" is its upper limit of audience, while the upper limit of audience of "mobile soldier as high as 00" series in the animation industry is very, very high. Under the excavation of Meng Huo, it itself is one of the most popular categories.

If the audience of "rebellious Lu Lu Xiu" is not as good as "mobile soldier up to 00", no matter how much it is publicized, its final popularity will not surpass "mobile soldier up to 00". However, even the latter has to worry about "blue love song", which has a higher audience limit than "mobile soldier up to 00".

All fans and lovers of blue love song are potential audiences of the animated version of blue love song. There is no extreme element in this TV play, so there is no pressure from the audience.

"Meng Huo..." Xu Jing looked at Meng Huo: "do you think" rebellious Lu Lu Xiu "is qualified to become a popular animation that everyone likes? I don't mean big popularity, but super popularity... "

He Xi's every animation can be regarded as popular animation, but the significance of superhuman animation is different. In addition to its own quality, the biggest feature of superhuman animation is that everyone can accept it without any audience pressure.

Meng Huo was silent for a moment. Xu Jing's question carries a lot of weight. If he says "qualified", Phoenix will definitely go all out to make "rebellious Lu Lu Xiu" popular among the top three Chinese animation companies, which will cost huge resources and energy, but the sequelae of its failure will also be great.

If Meng Huo says that he is not qualified, Phoenix company will not ignore the rebellious Lu Lu Xiu even after it is aware of its situation. They will still prepare rich publicity activities for it, but will not regard it as a work against blue love song - instead, they will continue to think of other ways.

In the short run, "no qualification" is the best answer. Rebellious Lu Lu Xiu can get proper publicity without too much pressure. However, this choice will not make the pressure of "blue love song" disappear - Meng Huo will have to face the animation in other ways sooner or later.

He decided to gamble.

"I think it can be a popular animation." Meng Huo replied that he knew that this sentence might bring greater achievements to the rebellious Lu Lu Xiu. In fact, according to Meng Huo's idea, the answer is No.

"Rebellious Lu Lu Xiu" has the elements of super popular animation, but its theme of "rebellious and evil" is the biggest limitation. Although it is not as absolute as "wine of eternal life", its performance is also extreme, so it is destined to be hated by some audiences.

However, Meng Huo nodded. After he realized his neglect of the rebellious Lu Lu Xiu, he felt a sense of regret and apology. He decided to believe in the rebellious Lu Lu Xiu and Qin ya. With the unity of the two, this animation will certainly be able to transcend the limitations of the theme and become a popular animation with a "not suitable for everyone" attitude.

It's not impossible -- didn't Gundam animation teach Meng Huo a lesson? This theme is very popular in the last life, but it is not a Ding level theme, but it has become an animation theme for all animation fans in this world.

Since Meng Huo can change Gao Da's audience, why can't he change the audience of rebellious Lu Lu Xiu?"Good." Hearing Meng Huo's confident reply, Xu Jing was relieved. He looked at Alice and said, "take the rebellious Lu Lu Xiu as the focus of our animation in recent months. No matter what method we use, we will try our best to make it popular."

He gave the job to Alice, which became Alice's first key job after she was promoted to Vice President - to raise the popularity of "rebellious Lucius" to the same level as "Flame Boy" and "detective Shylock".

Alice turned to look at Meng Huo, then nodded and agreed, but Meng Huo didn't know that she had hit him.

After the meeting, that night, Meng Huo received a phone call from Qin Ya from manga island. She heard that the company was going to change its position on rebellious Lu Lu Xiu, and the whole voice was happy.

"In fact, I have long felt that Lu Lu Xiu was too aggrieved. He could have been more angry... Teacher, your answer today is wonderful!" Qin Ya said excitedly on the phone: "everyone in the animation department is very excited. We will work overtime this week and help to make the poster well!"