Chapter 476

In December, when the magic girl came to an end, Phoenix launched the most important publicity since the carnival.

This time, the publicity spread out in all aspects in China, and spread across every big city with a population of one million. Coupled with the high popularity of "magic girl's little circle", hundreds of millions of people knew about the surrounding sales of "magic girl's little circle" in just a few days.

The media exclaimed that this is a miracle. No cartoon company has ever produced such large-scale advertisements for the surrounding area. This practice of Phoenix company is completely confusing.

What's more surprising is that the first batch of peripherals were released on the day of the end of magic girl's little circle, and the animation was officially released on the Internet after it was broadcast. Before that, even if you wanted to buy Peripherals, it was impossible - because Phoenix had no predetermined channel.

After the last episode of the animation is broadcast, "magic girl circle" will be sold on the Internet, but only 500000 sets will be sold on the Internet. Offline sales will also be carried out in all parts of China. The agents responsible for sales are Datang and Longquan. The stores of these two companies go deep into the third tier cities and can guarantee to cover the vast majority of people.

"Five hundred thousand on the Internet. Even if two well-known game companies only have 100 sets in each store, Phoenix company will have to prepare more than five or six million around."

After a simple calculation, some reporters found that the number of peripheries prepared by Phoenix company is amazing. Five or six million peripheries are more than the total number of comics in the previous three years. Can Phoenix company really sell them?

"No way!"

Not many people believe that it will succeed. Although "magic girl's little circle" is really popular, it's incredible to sell so many peripheries in an unexplored market. But this figure explains another problem: why Phoenix has to wait until the end of the sale.

With such a large scale of comics, the output of Phoenix company can't keep up. They need time to stock.

However, during the period of inventory, its advertisements were all over the world, and everyone knew that Zhongxia company didn't make any obstruction, and even Ninghai's advertising space was given up to Phoenix company.

This is the conclusion drawn by Ding Yanghua after thinking for a day, "magic girl's little circle" has become popular. Even if it's useless to stop it, it's better to take advantage of this opportunity to see how much tricks Phoenix can play. If the deadlock in the surrounding market is opened, Zhongxia company can also rush on.

Surrounding market expansion, the biggest beneficiary is phoenix company, followed by Zhongxia. Zhongxia also has advantages. Their comic book readership base is no less than that of Phoenix company, and their funds are abundant. If the surrounding areas can develop, it can become a new battlefield for Zhongxia and Phoenix. It is not certain who will win or lose.

"Change!"

Ding Yanghua put up a poster in his office with only two words on it: change. The competition between Zhongxia and Phoenix has always been in comics, magazines and animation. Now there is one more way. Although there is one more risk, it is also one more opportunity. It is better than the suppressed one.

So he didn't resist. On the contrary, Ding Yanghua was ready to cater to the storm. The center of the storm has been focused on the broadcast of the final words of "magic girl's little circle". The advertisement has been made. The quality of the final words of the animation directly determines the quality of the peripheral sales of Phoenix company.

A few days passed, and soon it was the day when the twelfth episode of "magic girl little circle" was broadcast.

In the early morning of this day, after getting up to wash, Ding Yanghua sat on the dining table and had breakfast.

"Meiping, turn on the TV."

He told his wife to turn on the TV. Ding Yanghua used to watch the morning news of CCTV when he had breakfast. Every time he watched the news, it was also his working time.

His wife skillfully turned on the TV, and Ding Yanghua watched while eating noodles. At the beginning of the news, as usual, there has been no big event recently. It's almost the same whether you watch it or not. However, in the middle of the news, Ding Yanghua was stunned - there was an advertisement for "magic girl Xiaoyuan" on the news.

"Today our station will broadcast the final words of" magic girl Xiao Yuan ": my best friend..."

It's not surprising that CCTV news advertises "magic girl Xiaoyuan". In fact, Zhongxia company has had several CCTV advertisements before, and it's not the first time that "magic girl Xiaoyuan" has appeared on CCTV news. It appeared once at the beginning of the broadcast, and in order to strengthen the advertising effect these days, the news network also appeared the ending notice of the animation.

From the end of the last sentence to now, a number of TV stations, including CCTV, have made advertisements for magic girl Xiaoyuan, and the effect is very outstanding. Ding Yanghua received an estimated report yesterday. Affected by these advertisements, the audience rating of today's "Flame Boy" will drop by more than 20% compared with the previous episode.The ratings of the last episode of "Flame Boy" are already very low, and now the ratio is more exaggerated, half of its normal level. That is to say, when the final words of "magic girl Xiaoyuan" are broadcast, all other animations of the same stage in Huaxia will lose at least half of the audience.

But it's not surprising that Ding Yanghua was ready. He was surprised that this news was different from the past. This morning news even broadcast a one minute interview with cartoonist He Xi on CCTV. In this one minute interview, He Xi clearly said that the ending of "magic girl Xiaoyuan" would be very healing.

"Cure? Are you sure it's not Zhiyu? " CCTV reporter also confirmed with He Xi: "Teacher He Xi, it's difficult to distinguish between your cure and depression. Don't cheat us. Can you write these two words to us?"

"Of course!" On TV, He Xi wrote the word "cure" on the paper, and then said: "although the color of this animation tends to be dark at the beginning, the ending is warm and cured. Please rest assured."

That's the end of the news. The interview didn't say the preview of the last episode. The key point was the word "cure" He Xi said.

Ding Yanghua was shocked: "it's really the result of cure..."

Because of the preview painting, he thought the ending should be very satisfactory, but after He Xi admitted it, he still felt empty. After 11 episodes, such sad and gloomy animation can be cured with one episode. This kind of ability to manipulate the plot is amazing. No one in Zhongxia company can do this.

And once this news is broadcast, the audience number of "magic girl's little circle" will definitely rise