Chapter 389

Silicon Valley.

In a conference room at YouTube's head office.

"Our company's slogan is" show yourself ", which I hope you don't forget. We need more good-looking and interesting content to show our users, so as to attract more people to visit our website.

Don't be blinded by your current achievements and feel complacent. I believe everyone knows how the traffic and registered users of the website come. It's impolite to say that most users come for the big boss. If you don't have a few videos and MVs from the big boss, your current achievements may be discounted.

The other part is related to the boss. We have no shortage of funds since the establishment of youtube, and we also have good foundation and resources. I don't think any new company has the opportunity to cooperate with Google, Facebook and new potato from the beginning. Let's draw water from them.

This is our advantage, a natural advantage, but it is not our capital to be complacent and show off. I don't want to rely on them all the time to survive. In this case, what is the need for YouTube to exist? "

Chris Hughes knocked on the table several times and glanced at the management around him. Most of them were young faces. Some even just graduated from Stanford every two years. The advantage of a young company and a young team is that they have ideas and motivation. There are also some disadvantages, that is, they are easy to be complacent.

YouTube was established last year and went online in the middle of this year. With the content concept provided by Tracy and unique resources, the website can be described as hot as soon as it goes online.

The number of registered users exceeded 100000 on the same day and millions in less than a week, which was expected and unexpected. If Chris hadn't prepared the server in advance, the website might have been paralyzed.

A large number of traffic and registered users suddenly knocked the whole YouTube team dizzy, including Chris himself, who was stunned by such a big surprise and almost lost in the illusion of success.

In less than a week, the number of registered users exceeded one million, the number of visits to the website exceeded five million every day, and the click through rate of Tracy's signing video exceeded eight million a week, and it is still growing.

Tracy's follow-up MV video is even more frightening, with more than one million hits a day and maintaining rapid growth. Moreover, after understanding the rules of the website, users are very active in uploading videos.

Including life records, interesting and funny creative videos, Song MV, film and television, and so on. Videos have been uploaded more than 10000 in a week.

In the past one to two months, the data has risen sharply, and the number of registered users, visits, video hits and video uploads are frightening.

Normally, this should be a success, very successful. YouTube invested only 5 million in the early stage, and now someone has given a valuation of 50 million to 100 million, with a return on investment of 20 times.

Tracy is very satisfied with his current performance, and Chris Hughes, the interim CEO, is also very satisfied. However, the rapidly expanding company must have many hidden dangers, which are slowly emerging here.

First of all, the company's team is too young, and their sudden success makes them float up. These days, many people are not as active as they were at the beginning, and many people have left. These leavers may have been inspired on YouTube. They are not satisfied with the status quo and are ready to go out to show their strength.

This is not a big deal. The most important thing in Silicon Valley is the program ape. There will always be left and eliminated in the process of entrepreneurship. Chris is used to this phenomenon after working in the new potato for a year.

However, this small resignation storm also sounded an alarm for him. He has been focusing on the construction of the company and the development of the website, but he has ignored the employees' sense of belonging and honor, and should be strengthened in this regard.

The internal problem of the company is not only the team members, but also the weak strength of their creative department. As he just said, the website lacks content and good ideas, and the current achievements are mostly supported by external forces.

This is terrible. YouTube mainly focuses on content and innovation to attract users. They can't live by drainage all the time. There is no problem with the rapid growth of data in the early stage, but now the freshness of users will soon pass, and the data growth will slow down. If there is no drainage, the data will be quite ugly.

Chris held this meeting to discuss how to attract more users and retain them.

This is a very troublesome problem, and Chris is not good at this part. He was originally a temporary manager seconded from the new potato. His main project is the e-book cooperating with Amazon. Unexpectedly, most of his energy is now hampered by Youtube.

But fortunately, he has a backbone Tracy and a good friend Joe Green who keeps helping him.

Tracy's name has been passed on from mouth to mouth among employees of several companies. He belongs to a secluded expert who only hears his voice but does not see his person.

Although he didn't show up, no one didn't know him. There is no other reason. He can be found in various projects of all companies. It's strange that you can see his name on the first page when you get a project plan. It's not impressive.

Therefore, the management and the employees below privately nicknamed Tracy the strongest brain. Literally, although the boss seems unreliable, his dominant position is not easy to ignore.

Uh... I'm a little suspected of boasting

To get down to business, Chris first thought of Tracy when he was in trouble. After he reported these things to Tracy, Tracy, who was far away in Europe, also gave him a plan at the first time.

It should be said that it is a plan prepared long ago. Well, Tracy has already prepared a set of development plans for all his companies.

It's just that they don't take it out at one time. They spit it out a little. The main reason is to give these managers some room to play. Don't always rely on him. Secondly, it's also to satisfy his little evil taste. Tut tut... It's cool to act as a savior every time. Not only is it fun, but also his image in the company is more mysterious and tall.

The old man who had been with him for a long time could guess that he was careful, especially Joe green. When he saw Chris frowning, he immediately pointed out the direction for him.

"In fact, everyone works very hard. I see it in my eyes, and the boss knows it. He is very satisfied with your recent performance and has prepared some rewards for you. Even if there are some minor defects in your current work, it can't cover up your achievements." Chris's face is not as tight as before, and the atmosphere in the conference room eased a lot in an instant. One by one because of nervous and stiff facial expressions of the management, suddenly gave a sigh of relief, and gradually showed a smile.

Chris laughed when he saw their changes. Sure enough, I'm still too gentle. Sometimes I still have to wake them up.

Play a stick and give sweet dates. It's full of routines.

"We'll have a party in the company this weekend to relax you..."

"Wow... Great..."

"Party... Party... I love parties..."

"The boss is so sweet. If I face the computer again, I'm afraid I'll become impotent..."

…….

Chris's words caused a commotion. He smiled and pressed his hand, motioned them to be quiet, and then continued: "do your work well first. It's not the weekend yet. I have a big boss's plan, and you all have a look. By the way, Al, your personnel department needs to recruit more people to expand our creative department." Chris singled out Al, the boss of the personnel department, He winked at the Secretary again. When the plans were handed out and everyone looked through them, he continued: "What the boss means is that there is not enough creativity, and the quantity can be gathered together. The meaning is very simple. At present, there is little content on our website, so we should do this first. I don't care whether it's film editing, TV short film, trailer, music or video tape. As long as you can upload the film to the Internet, you can copy it for me. The more, the better."

"This... Isn't it just that let's copy... It will be suspected of infringement..."

"Let me finish." Chris glanced at the commenting management and said positively: "This is the way for every website to develop after all. We don't call it copying, we call it content sharing. We've always done instant sharing websites. As for legal problems, don't worry. The legal department will solve them. We're just looking for the copyright owner to cooperate, not taking his things for nothing."

When Chris finished, he saw that there were still questions, pressed his hand and said: "Well, if you have any questions, let's talk about it after the meeting. As for the next step, the most important step is to encourage our users to upload original videos. Now users are not enthusiastic enough. Should we design a mechanism to encourage them? For example, if the click through rate of videos exceeds 100, we can reward one cent, such as a user's subscription Wan (attention), we can recommend him, even sign a contract with him to cultivate our star users. When our users find our website interesting and profitable, I think they will visit the website more and more, so that they will become our loyal users. "

"Boss..."

"Well... You said..."

"At present, we don't have a clear profit means. If we launch the reward mechanism, it will be a very huge expense... I think we'll wait for profit..."

"No, no, no, no... It's too late to wait for profits. Time doesn't wait. Time is money." Chris shook his head and said: "Our big boss doesn't need money. He cares about the development of the website. Now we are facing various challenges. As I said before, many similar websites have appeared. They won't give us too much time to develop. Now it's time to work hard."

As Chris said, after YouTube was launched, everyone saw its popularity, and immediately other companies set up new projects to imitate YouTube's model. This is also the biggest destabilizing factor outside the company. Looking at the development history of the whole industry, many of them are pirated, which has to be prevented.

The plan from Tracy first puts forward the reward mechanism instead of the membership mechanism, which is to crack down on these followers. Meow, dare to follow suit. I took the lead, and then burn a lot of money to seize the market. It depends on how you play with me.

"But..."

"No, but!" Chris strongly interrupted the management personnel who wanted to speak. "That's the same sentence. The big boss is not bad for money. Also, we YouTube will soon usher in a huge investment of up to $50 million. Everyone should have heard of this investment company, which is called vitamin.

Yes, it is now a star in Silicon Valley. In just over a year, it has invested in ten or twenty companies in Silicon Valley, including our old buddy, new potato, the hottest Facebook, Google, etc. I don't need to say more about the strength of this investment company. What we need to do now is to start working after the money arrives. "

"The big boss doesn't ask for profits. What he wants to see is data and traffic. He hopes that we can rush the traffic to the top 10 in the United States in the next quarter. This is a difficult task, and I hope you can cheer up. Don't give our opponents any breathing space. We should crush them into the earth at the beginning of the war." speaking of this, Chris's eyes became sharp and glanced around. "I don't want to see someone holding back. Don't blame me for being unkind. Of course......" he paused and rose slightly recently, "There are also rich rewards for doing well. The big boss has a tradition. You should have heard that YouTube will set up its own equity reward pool, and everyone present may become a partner of the company."

The temptation of equity is like a deep-water bomb, which immediately explodes in the crowd. All the management present, look at me, I look at you, one by one.

………………

At the end of the internal meeting on youtube, it was just when Tracy came to Milan. He and Monica first returned to Monica's apartment in the commercial center of Milan.

This modern style hardcover high-rise apartment is not large, only about 2000 square feet. Monica started five years ago and finished the decoration for only 500000 euros. It's too cheap.

This apartment has three bedrooms, a small cloakroom, four bathrooms, a kitchen and three halls.

The apartment is on the 26th floor, standing on the balcony of the living room, overlooking the most prosperous street in Milan.

Back here, Tracy was dragged by Monica to clean up before she could enjoy the scenery below.

Because Monica has been in Los Angeles for more than a year, no one has lived here for a long time. Even if the housekeeping company often cleans regularly, there is still some dust.

Especially the bed sheets and bedding in the bedroom are all used by Monica with some hateful marriage cheater. They must be replaced and discarded.

Tracy doesn't mind, but Monica will think of bad memories when she sees it.

There are a lot of marks left by Vincent Casso in the house, such as photos, clothes, slippers, toiletries, etc. Tracy and Monica cleaned them up for an hour.

The king bed in the master bedroom was changed into beautiful sheets. Tracy fell directly on it and looked up at Monica in her apron. "Honey, I don't want to move tonight. Can you do it automatically?"

"Hum..." Monica snorted, her eyes enchanted and said, "get up, I haven't packed up yet. Don't be lazy. There are still a lot of things I haven't bought. Go to the supermarket with me."

"Supermarket... No. just give Renault what you need. We should get down to business, hehe."