Chapter 278

In February, "Zui Su" entered a vigorous publicity period. Tracy invested $10 million in the early promotion of "sleepover drunk", and another $5 million will be added after the film is released.

The total investment in publicity alone is more than 15 million, plus the production cost of 35 million. It can be said that the cost of drunk sleep has exceeded 50 million.

If the profit is calculated according to 35% of the box office revenue, that is to say, the total box office of drunken sleep needs to reach 150 million to recover the cost.

150 million sounds like a lot, but it's really not difficult for the classic series of drunk sleep. Tracy's expectation is to recover costs at the North American box office and make a big profit at the global box office.

Therefore, Tracy also hyped at all costs.

In 2004, 15 million publicity expenses, even if put on a large-scale production of more than 100 million US dollars, were a big sum.

With so much money for publicity, the cost is only more than 30 million R-rated comedies. It can be said that the ox knife was used to kill chickens.

Other companies will never be willing to spend so much money on publicity, but who is Tracy? He has money and willfulness... Er, I can't say that. It should be said that he attaches importance to publicity.

He knows too well the importance of publicity to a film. Without overwhelming publicity, how can a large number of audiences enter the cinema. If you want to get good results at the box office, it's crazy to rely on the word-of-mouth after the film is released to attract people.

A film can achieve good box office results. Its excellent quality is only the premise. What really plays a role is publicity.

There are so many such examples in Hollywood that no company pays no attention to publicity.

For example, Lion Gate film is a small, broad and civilized Hollywood. Several low-cost films released by it have made huge box office, but it has not made great efforts in publicity.

The most classic case, Blair the witch, costs only tens of thousands of dollars, but North America has made hundreds of millions of box office.

Is it really how good the film is?

Obviously not. Lions Gate spent tens of millions on publicity and hype. You may only see the box office miracle of this small cost, but ignore the most important factor.

Tracy is not such a short-sighted person. He doesn't think he will succeed if he takes a classic out of the database. All projects are risky and Tracy has always been cautious.

He doesn't have a clever way to shield risks and doesn't bother to think about it. Therefore, he used the stupidest way to throw money and finish it. Not to mention, this stupid way is really the most effective way.

To be honest, Tracy felt less about the $15 million publicity cost.

Because February is no more than other months. February is the Oscar season. All the attention of the media is focused on the nominated films.

The 15 million publicity expenses will definitely play a big role in other months. But in front of the Oscar in February, it really can't lift too much waves.

Fortunately, also because February is the Oscar season, the major productions of major companies have avoided this month. At least they are not afraid of being thinned at the box office.

In February, in addition to the Oscar season at the end of February, there is the Super Bowl at the end of the first week at the beginning of the month.

Now both newspapers, media and TV are brushed by the super bowl. It is estimated that even if Tracy takes several women on the street, the paparazzi will not take care of him more. It can be seen that the super bowl is hot.

How hot is the super bowl? For example, it is similar to the Chinese New Year. The ratings of the super bowl are equivalent to the Spring Festival Gala.

Tracy wanted to spend more publicity money to advertise his film on the super bowl and rub its heat.

However, he was finally frightened by the other party's offer. Nima, a 30 second advertisement costs five million dollars. Isn't that money stealing.

Tracy can't afford the money, but he thinks it's a little uneconomical to buy only 30 seconds for five million. 30 seconds on the super bowl can only be regarded as a glimpse. It's really hard to say whether it works or not.

He might as well send more news on his social account or go to two cities with the crew for publicity.

He is rich, but he is not a fool. The R-rated comedy "drunk sleepover" really doesn't need to advertise in such a high-profile event as the super bowl.

During this period, Tracy honestly followed the crew of Mr. and Mrs. Smith to catch up with the shooting progress, and spent the night in Malibu.

At the end of January, Morgan reluctantly left Los Angeles to prepare for major spring fashion weeks from mid February to mid March.

Morgan stayed in Los Angeles for a week. In addition to accompanying Tracy, he also successfully pulled Miranda Cole into his camp. Although Miranda Kerr appears to be more clever than Morgan, in fact, she has a more serious tendency to accept nue than Morgan.

Under the guidance of Morgan, Miranda Cole almost lost herself and immersed herself in it. Fortunately, the little girl's deep-rooted vanity saved her.

Career, money, enjoyment... Awakened Miranda's fighting spirit. She left Los Angeles after Morgan and entered the busy work.

Before leaving, Miranda issued a military order in front of Tracy, which was bound to drag Dalia into the water.

If Miranda can do this, Tracy's little slave army will have three generals. He has prepared the camp for them. Tracy asked George to help him collect some information about the model agency and prepare to buy a model agency for them.

The company's name is Tracy. It's called Devil and angel.

…………..

Friday, February 6.

At the end of the day, Tracy and Nicole returned to Malibu's sea view villa at 2 p.m.

Tracy came to the living room, took off his coat, put it on the sofa, and then turned on the TV.

Today is the game day of the Super Bowl Final. Every channel on TV is basically reporting the grand occasion before the game. Fans are walking in groups on the street to cheer for their teammates.

The trust stadium in Houston, Texas, is already overcrowded. Today's protagonists are the New England Patriots and the Carolina Panthers.

Tracy is not familiar with these two teams. After all, he doesn't pay much attention to football and ball games. Tracy pays more attention to basketball and football.

Tracy can also name many teams and some stars in the NBA or the five major European leagues. But as the first ball game in the United States, rugby, his eyes are really black.

Football Xiaobai is praising him. Tracy belongs to the kind of person who can't join in the fun.

Now the TV cameras cut from the outside of the stadium to the inside. The stands are still empty and it's not time for the audience to enter. However, the players of the two teams have entered the internal dressing room, and a small number of people have stood on the field to get familiar with the field.

The reporter took the camera to do pre match interviews one by one from the coach to the players. It can be seen from the TV that most of these players were excited except a few were nervous.

It is essential to talk before the game. Many players talk to the camera lens, which makes Tracy cry and laugh.

"I want to poke XXX's ass..."

"He'd better not appear in front of me, or I'll tell him what life is better than death."

On TV, a reporter was interviewing a defender of the Panthers. The black player's eyes widened, raised his middle finger and roared at the camera.

At this time, there was Nicole's voice behind Tracy.

"Honey, what are you looking at? It's so noisy."

Tracy turned down the volume a lot and smiled at Ni. "Super bowl... Now every station is broadcasting it..."

He shrugged helplessly, "I also want to watch other programs, but the TV station doesn't seem to be very friendly to me."

Tracy pressed the remote control a few times and changed to another channel, still playing content related to the super bowl.

"Cluck, cluck... Don't you like football? As far as I know, don't you big boys all want to be quarterbacks." Nicole just took a bath with some blush on her face. She wrapped her wet hair in a towel and sat next to Tracy.

"I'm not interested in football. I've only participated in some basketball and tennis activities before. But you're right. It's true that all boys want to be quarterbacks because quarterbacks are the most popular."

As a national sport in the United States, Tracy knows the popularity of football. He can be regarded as an alternative. He didn't get less white eyes in high school before.

In my memory, many people provoked him in high school, but they were dissolved by the original owner.

Strange to say, he was a little thin and weak at that time. His explosive power was really amazing. His small body could knock the big man down.

Among them, a strong man two meters tall was educated by him, and then no one was bothering him. Besides, now Tracy, after a long time of training, a big man is not enough to see.

"When you were in high school, you didn't want to be the most popular person in the whole school." Nicole picked up a piece of fruit on the fruit plate of the tea table and put it in her mouth, inadvertently asked.

"At that time, I really didn't think about it. All my energy was on the computer."

"How do you know now..." Nicole raised her eyebrow and looked at Tracy with a smile.

"Enlightened?" Tracy understood what Nicole wanted to say, winked at her and said shamelessly, "baby, it seems that I've always been very passive. I'm so famous now. It's like you weren't here when I saw you... I was forced."

"Bastard, you seduced me. I didn't divorce Tom at that time. You seduced me and wanted to rely on me." Nicole's face turned red and glared at Tracy angrily.

The half bitten fruit hit Tracy. Tracy quickly caught the fruit and threw it into his mouth.

"Hey, hey... That can only blame you for being so charming. I feel your every move is seducing me." Tracy smiled more cheaply, took Nicole in her arms and blocked her mouth.

"Uh... Uh..."

In two or three minutes, Tracy put the remaining pulp in Nicole's mouth.

"Hum, I don't want to talk to you. I'll change my clothes."

Watching Nicole drop a word and run upstairs like fleeing, Tracy's mouth rose and showed a proud smile.

Tracy likes Nicole. Sometimes she is like a domineering queen, but sometimes she is like a shy little girl, which satisfies all Tracy's fantasies about her.

I have to say that the acting skills of the film queen are superb. She can become everything you want. Nicole knows Tracy's character, knows what Tracy likes, and is willing to cooperate with him. These are the little interests between them.

After Nicole went upstairs, Tracy changed the TV channel bored and suddenly stopped on one channel.

"Eh, isn't this little plum's plate catcher?"

A handsome player is being interviewed on TV. He is a patriot quarterback. Tracy recognizes him even if he is not familiar with football.

Tom Brady, a well-known quarterback in the United States, can be said to be a future football superstar. He has won the Super Bowl five times.

Well, that's not the point. Tracy really doesn't know him if he's a football star alone.

Tracy knew him because he was the husband of empress Ji. It's not easy to be the super plate catcher of little plum.

However, at this time, the superstar is still very young and can't get in touch with Ji Niang, who is already a big star.

"Do you want to tell Xiao Li to watch the game... It seems that he prefers football without my notice." Tracy's bad taste came from the bottom of his heart. He had an impulse to call Xiao Li and ask him to support the Patriots with himself.

"Forget it, don't call." Tracy thought. The phone still didn't dial out, but sent a text message to little plum.

"Man, do you support the Patriots? I think their quarterback is good." Tracy laughed shamelessly when the text message was sent out.

After a while, Xiao Li replied, "today is the super bowl. Damn it, I'm still filming... Alas, I can only record it and watch it tomorrow. The patriots are good. They have a great chance to win the championship. Their quarterback seems to be a very powerful super newcomer."

Tracy looked at the message and muttered that he was really a new man. He's going to change your old man soon.

It was still early before the Super Bowl began. Tracy went directly to the gym and called Renault to practice boxing with him.

I haven't practiced boxing for some time. It's hard to avoid being rusty after putting it down for a long time. Renault easily dealt with Tracy's attack, but his explosive power was still there. After playing for more than half an hour, Renault was a little overwhelmed.

"Aren't you full, Renault?" Tracy said unhappily when he saw Renault take off his armor.

"Boss..." Renault smiled bitterly and couldn't explain anything. He directly called buck at the door, "you continue to practice with the boss."

"Boss, can't you change the pit," buck whispered, taking the armor.