Chapter 148

Looking at the "meteor slam dunk" repeatedly played on TV, Morris, a senior shoe designer in Nike's shoe division, couldn't sit still.

As it happens, when Morris is is restless and pacing back and forth...

his immediate boss, Phil Knight, can't sit still.

Half a year ago, Nike expressed interest in Su Feng when he became the first Chinese player to enter the NBA.

Two months ago, when Su Feng smashed the Milwaukee Bucks, and his career began with a winner, Nike approached Su Feng's agent bill Duffy to discuss the next step of cooperation.

But without exception, all the answers they received at that time were:

Su Feng needed time to think about it. His current focus should be on how to play well in the NBA. Thank you for your concern and I am grateful.

Well...

you're not in a hurry anyway, nor is Nike.

After all, signing a player is also an investment for Nike.

And look at the stock market more in the bet, it seems that there is no big problem.

However...

when the growth of Su Feng's stock is far beyond people's expectation...

don't worry!

"Phil, we have to do it!"

In Nike's president's office, Morris looked at Knight eagerly.

Phil Knight, a Nike speaker, nodded. "I know it's time for us to do something.

But William, you know what, I always feel that...

if we don't have enough sincerity, I'm afraid we can't impress the boy this time. "

As a speaker of Nike, what Knight saw and what Morris saw were two worlds.

Morris is worried that Su Feng's current popularity is constantly rising.

And behind Su Feng, there is the Chinese market.

Not to mention, front and back swing people in this position of the shoes, has always been easy to sell.

In Morris's opinion, if Nike can't sign Su Feng in time, it will push Su Feng to their competitors: ADI and Reebok.

So Morris was in a hurry.

But Nate looked a lot farther than he did.

Generally speaking, most rookies can hardly resist the temptation of shoe contracts when they get offers from these shoe manufacturers.

As long as the price and psychological price are almost the same, many players' first shoe contract can not escape the fate of being "squeezed".

Only a very small number of players are likely to get sky high contracts as soon as they enter the league.

Take Iverson's 10-year 50 million shoe contract with a lifetime agreement.

Iverson's shoes contract, at this time in 1996, is absolutely worth the sky high price.

The reason why he was able to get the high price contract given by Reebok at that time was not only the bonus of the top player show, but also the identity of his black hero and civilian idol.

And, of course, the nickname "answer.".

The same is true of LeBron James in the future, because his name as emperor was already known throughout the United States as early as his high school days.

In fact, the principle of shoe manufacturers and stern is very similar, that is, they are not afraid to hold you up, but if you don't even have a logo, how should you hold it?

As soon as people mention logo, they will think of Jerry West, they will think of Michael Jordan when they mention the free throw line dunk, they will think of Allen Iverson when they mention the "answer", and they will think of Kevin Garnett when they mention the bloody jump shot.

The reason why knight was so anxious was that he saw a sign, a symbol, even a culture on the body of "meteor dunk".

Patrick Ewing, alonzomonin, Dennis Rodman, Karl Malone, who have been detained by Sufeng this season, are not famous?

Nike has always been fond of the stars who are good at dunking, because in the view of the top management of Nike, the dunk is the most eye-catching scoring way on the basketball court.

Again, think of what Su Feng used before“ The.King ”The nickname, coupled with the arrogant and domineering "meteor slam dunk", Knight almost did not think about it, then had made up his mind.

Sufeng is Nike!

It has to be Nike!

However, knight, who looked further than Morris, found that Su Feng's emotional intelligence and intelligence quotient were far higher than the average level of the league.

Because most of the rookies are cheated by shoe manufacturers as soon as they enter the league. The main reason is money and shortsightedness.

There are many examples of lack of money because, as Ewing said, players spend less than they can make most of the time.

And short sightedness...

take Su Feng's former Carter as an example to make sense. As long as Carter is willing to wait for two months, he will not sign the contract that Puma gave him.You know, when the name of "half man, half god" rang, even the ball Market in Toronto was detonated by Carter.

If it's not for the fact that he often says that he has no friends, then Carter's popularity during his peak period can be said to be that the shark blocks the shark and the Buddha blocks the Buddha.

Therefore, in Knight's opinion, Su Feng's mind and vision are not like an 18-year-old child at all.

First of all, judging from the fact that he is not in a hurry to ask for a shoe contract, there are only two possibilities.

One is that he does not lack money, and he firmly believes that he will be able to play a sky high shoe contract.

The other possibility is blind self-confidence, thinking that they are superior to each other, and do not pay attention to the major shoe manufacturers.

There is no doubt that in Knight's eyes, Su Feng is the former.

Because when he sent someone to discuss cooperation with Bill Duffy, Knight found out.

Duffy's every reply was very polite, and he also expressed his desire to cooperate with Nike, just...

have to wait.

After knowing about Su Feng's recent situation, knight felt that every step Su Feng took after entering the League seemed to be able to predict what would happen next.

He has good looks, with the support of Philadelphia's local market, he quickly rose to fame. Although he only played in the NBA for half a season, he has left many wonderful scenes.

He even reversed the views of many scouts and experts on yellow players.

He knows how to plan his career. Take "meteor slam dunk" as an example. In Knight's opinion, how can ordinary people have that brain hole to study this technology and give it such a popular name?

From yesterday to today, knight has watched "meteor slam dunk" for hundreds of times. He has to admit that this move is really cool.

As for whether it's a dunk?

Does that matter?

Important, this is a trick, it is a signboard!

People will think of Su Feng as soon as they mention "meteor dunk"!

He has brains, looks, strength and confidence. In the eyes of knight, he is not hot. Who is hot?

China's market, as long as it can be seen by individuals, but what Knight sees from Su Feng is more than Chinese market?

So, after nearly half an hour's meditation, Knight wrote down a number on a paper towel and handed it to Morris.

"Are you serious? Phil... "Looking at the numbers on the paper towel, Morris was surprised.

"Don't you understand, William, what this boy wants is not money, but sincerity, because he wants a guarantee, a proof that we will hold him up to." Knight said with a wry smile.

Morris nodded. "It's not too late, Phil. We need to act as soon as possible."

"I'll send someone to Philadelphia right away."

……

Eight years... 42 million.

When Bill Duffy handed a napkin written by a Nike speaker in front of him, Su Feng, who was still reading the Philadelphia evening news, quickly took out his small book and calculated.

18.6 pip, hiss, Nike is a little tough this time...

in terms of the price at this time in 1996, this contract is almost the same as the contract that the hot man will get in the future.

It's just that...

all these are expected by Su Feng.

Because even if Nike doesn't make this offer for itself, ADI and Reebok will sooner or later make an offer that won't be much lower than this one.

This is what we call this moment and that moment.

If Su Feng yelled at Nike for such an offer when he first entered the league, Nike would definitely suspect that he was insane.

So Su Feng is not in a hurry.

Especially after a sound analysis of his living environment...

what Su Feng can confirm is that even if his rookie season is not as exaggerated as Carter, it is still hopeful to get the title of the strongest rookie in history.

After all, which high school rookie can play every game as long as he does?

And after the birth of "meteor dunk", Su Feng's current popularity is soaring.

Iverson is the American civilian idol, Su Feng also has the rabbit family hero rabbit bonus.

Therefore, Nike to their own offer, Su Feng believe that... Nike's words, the matter of knight is absolutely compared to Iverson and Reebok contract to give.

But the eight-year contract is...

"bill, could you discuss with Nike and shorten the contract term a little bit?" Su Feng looked at dafi and asked.

Duffy was stunned. "A long contract is a good thing, Sue. Why do you want to shorten the contract period?"

Su Feng put on a show, he knows, this kind of contract as long as eight years for the average player, is really good.

Because no one can guarantee that they will not be injured in the future and their performance will not decline.But for Su Feng, who knows that prices will skyrocket in the future and has injury immunity, eight years is really too long.

After a while, after the communication between Duffy and Nike, Nike readily agreed to Su Feng's request to shorten the contract term.

After he hung up the phone, he changed the number on the paper towel to 25 million for five years, or 11.1 leather.

"Sue, you can think well, this contract, compared with the previous one, is less than 10 million dollars." Duffy reminds Sufeng.

Su Feng nodded and shortened the contract term. Nike's quotation will certainly be reduced, but actually it will lose 250000 dollars a year.

But five years later, the contract signed by Su Feng at that time would not only earn more than 1.25 million US dollars?

"In addition, if you confirm that you want this offer, Nike would like to add priority to the contract." Duffy added.

"No problem. It's 25 million in five years, bill. Believe me, although it looks like we've made less money, five years later, maybe I'll become an MVP." Su Feng jokingly said.

MVP...

well, if someone said that to bill Duffy, he would kick him in the butt.

But if it's su Feng...

although it's a bit crooked, after witnessing Su Feng's rise this season, Duffy thinks that there is at least one in ten thousand opportunities to achieve this.

"By the way, can I give Nike a piece of advice?

That is, in addition to the formal contract, can Phil Knight write me another quote on a tissue paper? " Su Feng asked curiously.

Duffy thought for a moment and said, "it's not a big problem. It's just... What do you want this tissue for?"

Su Feng smiles. He knows that the paper towel agreement between Messi and Barca has not yet appeared. As an excellent cross-border elder, Su Feng must set an example for good children's shoes like Messi.

Cough...

in fact, Su Feng smelled the topic from Knight's paper towel.

Try to think about it. Nike signed itself with a tissue in 1997. This will surely be written into history books in the future and become a legend forever.

Because the "tissue agreement" tells people how anxious Nike is to sign itself.

Once this has been hyped by the media, it is a good topic for Su Feng now.

Su Feng is very clear, playing in the NBA, honest low-key is useless.

If you want to make money from these evil capitalists, you must first learn how to "market" yourself.

Su Feng doesn't like to take the initiative to create people, but it doesn't mean he won't take the opportunity given by others to expand his influence.

"Nasu, when do you think it's appropriate to officially sign with Nike?" Duffy asked curiously.

"Tomorrow, if Nike is going to sign a contract with me with a tissue, why not rush?"

Su Feng has seen the proposed offer agreement given by Nike, and there is no problem. Even the sales share of sneakers, what Nike gives itself is the treatment of star players.

There is no need to wait, because Su Feng knows that if he wants to develop further, the resources provided by Nike are very important.

Therefore, since Nike has taken the initiative, it is necessary to show the sincerity of cooperation with Nike, isn't it?

……

Maybe it's the fastest shoe contract Nike has ever signed.

In addition to some details of the negotiation, the staff of Nike, who had been ready to work overtime for a long time, found that, eh... Why was the signing so fast?

Phil Knight agreed to Su Feng's request to write a new quote on the tissue.

What's more, after being awakened by Su Feng, Knight immediately reacts. Unexpectedly, he creates a topic of great news value.

As a result, while ADI and Reebok were still trying to figure out how to make an offer for Su Feng, Phil Knight officially flew to Philadelphia on the afternoon of the 15th.

The Nike speaker and Su Feng left a valuable group photo at the signing ceremony.

The most shocking thing about this group photo is that the "contract" held by knight and Su Feng is actually a paper towel...

when the "tissue agreement" between Su Feng and Nike was first broadcast on TV a few hours later, it was learned that Nike had officially signed Su Feng's ADI and Reebok's senior executives were completely confused...

No....

you when is the negotiation time?

Before Su Feng's agent, Duffy, didn't he always say wait?

All of a sudden, ADI and Reebok's high-level at the moment are like ten thousand grass mud horses galloping past.

It's like you've been chasing a girl all the time, but the girl suddenly ran away with a rich and handsome man.In five years, 25 million, in this way, Su Feng successfully joined the Nike family.

And then, he can say goodbye to the days when the manager provided the shoes.

In addition to some shoes that can only be worn with my permission, in the future, nike shoes, how he wants to wear them.

As for his signature shoes, Nike has made it very clear in the contract this time. They intend to design a signature shoe for Su Feng according to the "meteor dunk", but the design process and production will have to wait until next season at least.

If Su Feng is right, Kobe's ADI signature shoes will have to wait until next season.

It is worth mentioning that the original Nike designers were worried about whether Su Feng would provide them with some disturbing suggestions...

but these shoe designers never expected that Su Feng had only one requirement for his signature shoes:

that is, how to look good and how to come.

What's the international joke? Give advice?

Su Feng is not his high school classmate.

God knows how many shoe designers have been self closed after seeing Kobe's sketched shoes?

Su Feng is well aware of the fact that every row is like a mountain. He is not interested in design at all, and he believes in Nike designers.

The reason why Su Feng hopes the shoes look better is that basketball shoes are not better than football shoes.

In the sports world, basketball players' shoes contract can account for a large proportion of the total income of players.

Even if you don't play basketball, you may buy them because they look good.

But football shoes...

to be reasonable, who would go shopping without playing football?

Therefore, the income of basketball stars is much higher than that of football stars.

And that's why Iverson and Big Ben didn't choose to play NFL. After all, who would buy American football equipment?

In addition, this time, Nike gave his shoes a high score, so Su Feng hopes that his shoes can go to the cool side.

He doesn't worry about getting hurt, and besides, Shuai, it's a lifetime.

……

In other words, shortly after su Feng signed with Nike, Kobe called to spray him at the first time.

At that time, Kobe was full of "why don't you sign with Nike for 8 years? Do you think you make too much money?" "What if you get hurt in the future? Who raised you? " Such words.

Su fengle, because he knows that Kobe is caring about himself.

Actually... There is another reason why Su Feng doesn't want to sign with Nike for eight years.

That is, in the future, his contract at Nike can't be lower than that of his successor, right?

As an encyclopedia in human form, Akron boy will sign a contract with Nike for nearly 80 million dollars in three years in 2003. How can su Feng, as a senior of James, get less than James?

You know, Su Feng's previous life, Kobe and Nike signed the contract is not as big as James, in addition to Kobe's negative news at that time, there is also a main reason because Kobe was transferred from ADI.

Nike has always distinguished his family and outsiders clearly, so in fact, from the beginning, Su Feng did not consider ADI and Reebok.

Because in basketball, Nike is the father.

Even if ADI holds out ADI's five tigers in the future, he will still have to accept the fact that he is hanged by Nike in the basketball field in a few years.

And Reebok, although Reebok Shoes Black technology, good quality, but after 2005, Reebok will start to decline.

Su Feng's previous life, Dayao's toes full of injuries, and Reebok's shoes are also related.

In short, after calming Kobe's mood, Su Feng's eyes still have to return to the game.

It's just that...

Where did Su Feng get it? He made a "tissue agreement" after "meteor dunk". In January 1997, he has become the focus of the day...

the whole NBA is discussing about him.

In a few days, his name will spread throughout North America

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