v2 Chapter 1421： SME Planning II

Italy is known as the "Kingdom of Small and Medium Enterprises", and many enterprises enjoy international reputation in textile and clothing, leather products, furniture, food and agricultural products. According to statistics, there are more than 4 million small and medium-sized enterprises in Italy, accounting for about 99% of the total number of enterprises in the country, and the number of employees accounts for about 70% of the country's employed population. Small and medium-sized enterprises contribute nearly 70% of Italy's GDP every year, earning tens of billions of dollars in foreign exchange, and are the lifeblood of the country's economy.

The prosperity and development of Italian SMEs is inseparable from the strong support of the government. Since 1951, the Italian government has successively carried out relevant legislation to provide institutional guarantees for small and medium-sized enterprises. Since the 1970s, the Italian government has cooperated with industry associations to guide small and medium-sized enterprises to form industrial clusters and enhance their overall strength.

But it is far from enough to expand outwards; at least the support is not enough, or the market has not chosen the right one. But this is an opportunity for Bao Zixuan. Hutchison Plaza in mainland China, as well as some properties in Xiangjiang. It is entirely possible to introduce some Italian brands; and he has already thought about cutting a wave of leeks in Japan.

Compared with mainland China, the Japanese market is definitely the favorite sales area for high-end brands. Moreover, the Japanese at this time are not afraid of expensive products at all, they are only optimistic about whether they are good or not.

Bao Zixuan said with a smile, "It's the first time I've come to Italy. Does Your Excellency the Prime Minister believe me like that? As an outsider, I don't dare to be in front of Your Excellency, and I can point fingers at your country's economy."

When it's time to let go, let it go. If people can't give you some sunshine, you will start to shine. That's a very shameful thing.

As a veteran politician, he still knows a lot about Chinese culture. Of course you know, this is polite; it must not be taken seriously. Perhaps Bao's richest man is much stronger than them in terms of business talent and research and development. But analyzing human nature and understanding opponents and partners; it is still a lot worse.

"Don't be humble, Mr. Bao, as the most successful entrepreneur in the world; I don't think anyone has a more say than you," Bertino-Claxey said with a smile.

"To be honest, in the past 20 years, the Italian economy has been steadily improving. But compared with neighboring West Germany and France, we are far behind, and the distance is getting farther and farther. If this situation is not changed, as Prime Minister Ways to explain to the people.”

"So don't have any concerns, and I hope you can give me your advice."

It is not easy for a prime minister of a country to say this. Whether it is true or false! If you don't say something, it's really hard to explain. After all, the reputation is out; in Italy, if you don't say anything, you look down on people.

Bao Zixuan: "Actually, Italy's biggest advantage is how to develop small and medium-sized enterprises."

"If SMEs want to develop well, it is not just the government's tax incentives; after all, tax relief for SMEs is very unfair to large enterprises. If large enterprises lose their competitiveness, it is not very realistic for the Italian economy to grow and develop. ."

"So it seems like a dilemma that must be coordinated and resolved!"

"If you want small and medium-sized enterprises to develop, the most important thing is to guide them to go out; I wonder if the Prime Minister has heard of the concept of a global village."

As the prime minister of a big country, of course, he knows what Bao Zixuan wants to express!

With the advent of radio, television, and other electronic media; coupled with the rapid development of various modern means of transportation, the space-time distance between people has suddenly shortened, and the entire world has shrunk into a "village".

The term "global village" was first coined by Canadian communication scientist M. McLuhan in his 1964 book "Understanding the Media: The Extension of Man". McLuhan's analysis of modern media has profoundly changed the way people, especially young people, view life in the 20th and 21st centuries.

In McLuhan's view, the main meaning of the "global village" is not that the developed media has made the earth smaller, but that the way people communicate and people's social and cultural patterns have undergone major changes. The development of transportation has urbanized the original "village" on the earth, and the direct communication between people was forced to be interrupted.

The electronic media is also implementing anti-urbanization, that is, "re-villageization", dissolving the centralization of the city, and making the way of people's communication return to individual-to-individual communication. "The city no longer exists, only as a cultural ghost that attracts tourists. Any small roadside restaurant with its TV, newspapers and magazines can be as international as New York and Paris."

Seeing that Bertino-Clarksi knew what he meant, Bao Zixuan continued: "Italian small and medium-sized enterprises have no problems with their own technical strength and quality."

"Take clothing as an example. Milan is the world's fashion center. The products designed every year have a huge influence in all."

"Therefore, it is absolutely possible to set up an exhibition - Italian Commodities Fair. All Italian companies can come to participate in the exhibition. And this kind of exhibition should not only be held in the country, but also in major cities around the world."

"Let Italian products become synonymous with quality and fashion; these companies may not have much ability to promote themselves. But the government has come forward and attracted all customers; I want them to negotiate business, and there is still no problem."

"The way of communication in the whole world is becoming more and more convenient. Therefore, if you want to promote products, there are many channels."

Bertino-Clarksey was intrigued to hear about a fair for SMEs. But how to do it, you still need to consult a professional.

Bertino-Clarksey: "How to calculate the cost of the exhibition, after all, many companies are not rich. If they are not willing to participate in the exhibition, or they are worried that the cost is too high, it does not mean much."

He had already thought about these Bao Zixuan, so he said with a smile: "There is no need for any expenses, just bear the expenses of the exhibits and the staff's accommodation and transportation."

"If the goods are traded during the exhibition hall, 15-20% of the commission needs to be paid. The government can invest in the early stage, or find a cooperative company to invest; as long as the exhibition is well organized, the turnover must be astronomical."

"If there are companies that want to skip the main committee of the exhibition; then they will be banned from participating for life. I think the credibility of Italian businessmen should not happen."

"If you are interested, the Black Cloud Group can host the first Italian product exhibition. And the city has been selected, and it will be placed in Tokyo, Japan."

"Japan's economy has been developing rapidly. I believe that based on their consumption level, there is no problem in buying Italian luxury goods. In addition, Tokyo, Japan has a very wide range of radiation, and businessmen and ordinary consumers from surrounding Asian countries will come to participate."

"As long as the publicity is in place, I think there will be no problem with sales exceeding one billion US dollars. And this is just the beginning. After all, many Asian businessmen must hope to cooperate with Italian factories for a long time. In the field of clothing, the quality of Asia is comparable to that of Italy. , but much worse."

Italian luxury goods in later generations, especially clothing brands, are definitely the world's largest presence. We have two daughters now, and if they are interested in clothing, maybe. At this moment, it is completely possible to get a seat in advance, at least let all Italian brands recognize the black cloud group and Bao Zixuan.

Fucaira's future development must take a high, refined and sophisticated line; but a country, even if it is small, cannot be all heavy industry. In that case, the country's ability to resist risks will become very weak. The Soviet Union is a good example. The Italian enterprise development model is still worth learning from. They can even be allowed to open studios in Fucaira, these are the issues that Bao's richest man needs to consider.

Hearing that Bao Zixuan was willing to undertake the first Italian Commodities Fair, and it was all aimed at small and medium-sized enterprises; this made Betiro Clarkey not knowing what to say.

Looking at the other party's swearing appearance, it is definitely not a joke.

After all, he is also an old man who has been in politics for many years, UU reading www.uukanshu. com responded quickly. It's no wonder that someone so young can become a super-rich; this determination and reaction speed are not comparable to ordinary people.

If the Black Cloud Group dares to do this, then there is nothing to fear from the Italian side. They only need to bear the cost of transportation and accommodation. If they are unwilling, then they should not start a business. Moreover, the business reputation of the Black Cloud Group is absolutely guaranteed.

Bertino-Clarksey: "Thank you Mr. Bao for his recognition of Italian brands. I will hold a special meeting immediately; the matter is settled. The first Italian goods exhibition will be held in Tokyo, Japan. This is the first time for us to go abroad. Step, please leave everything to Mr. Bag."

The most influential clothing exhibition in the world in the 20th century was negotiated in the negotiation between the two.

This has allowed Italian clothing brands to dominate the world's high-end market for 20 years in advance. It will lay a solid foundation for future development.

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