v2 Chapter 975： Bentley Scramble Seven

Now no one can step back, only bite the bullet. Otherwise, it will be difficult to explain to other shareholders. At the critical moment, if your major shareholders and founding family members are not available, should you let them come forward; there is no reason for this in the world.

In this way, the Rolls-Royce board of directors has reached an agreement that the luxurious negotiating team composed of Richard Rolls, Ferdinand Royce and Dawson will take a special plane tomorrow morning to negotiate with the Black Cloud Group. Of course, the so-called luxury is only relative to Rolls-Royce, and it is really not enough at the world level.

The next morning, it was still in the Bentley conference room. Bao Zixuan and John Chambers looked at the three people sitting opposite. I didn't expect that Rolls-Royce would take it so seriously. It seems that the other party came here with great sincerity.

After Vincent Bentley introduced the two sides, he didn't speak. Because he knows that there is no need to talk much now, because what will happen next is beyond the control of the Bentley family.

As the chairman of Rice, you must be the first to speak. And before Richard Rouse came over, he also said he would follow his lead. Whether it's digging a hole or being sincere. It does not matter at this time, at least the advantages of the position should be reflected.

Ferdinand-Royce said with a smile: "Welcome to Mr. Bao and Mr. Chambers. The two of them are able to see Bentley cars. It is also an honor for Rolls-Royce. At least it proves that we have not let the brand decline for so many years."

Hearing Ferdinand say this, Richard Rouse knew that this old boy was trying to make his presence felt again. As long as anyone who knows a little about the history of Rolls-Royce and Bentley knows that it was Henry Royce who fought against the opposition, Bentley belonged to Rolls-Royce. After so many years of development, the company's performance is obvious to all. Although the benefits have not been good in recent years, it is due to the general market environment.

It has nothing to do with Henry Royce's vision, Bentley has surpassed Rolls-Royce in many cases. Of course, it is related to the positioning of Rolls-Royce, but it is enough to explain some problems.

The internal contradictions and struggles for power and profits of Rolls-Royce have nothing to do with the Black Cloud Group. Bao Zixuan only cares about Bentley cars. Of course, when Rolls-Royce wants to sell, he will not reject it.

He had only heard of the two heads of Rolls and the Royce family. The latter two have been excluded, and the Germans have taken over Rolls-Royce in full.

People are polite to you and can't push it out. Bao Zixuan said with a smile: "Mr. Rice is polite, there are many well-known car brands in the UK. But the most noble and luxurious are Rolls-Royce and Bentley. Rolls-Royce, as the family business of the two, is of course impossible. For sale. So Black Cloud just takes a step back and Bentley is also a very good choice.”

It can be said that both sides are testing, wanting to see each other's bottom line first.

Ferdinand Rice knew that he was going to get to the point, and Bao Zixuan had already said it for the sake of it. If it still drags on like this, it means that Rolls-Royce is too inefficient. And as the chairman, he can only speak. He said directly: "The strength of the Black Cloud Group and Mr. Bao's ability will not be doubted by the whole world. We can also see the willingness to acquire Bentley, and Rolls-Royce is not unacceptable to sell Bentley cars."

"I just don't know what Mr. Bao's price is for a Bentley, or how much you think a Bentley is worth."

This is a change from passive to active. It seems that Ferdinand Rice is still not giving up. Selling the Bentley was a last resort, and it was hard to take a road cut in my heart.

This operation made the people present a little bit incomprehensible. They didn't talk about anything, and directly asked people to quote.

But Bao Zixuan is also a person who does not play cards according to common sense. It is obviously unreasonable for buyers to make direct quotations. Few acquisitions are like this, after all, an offer is a systematic job. Professional calculations are required, in combination with a number of factors such as future development prospects. Now come up without saying anything, just ask the other party to make an offer, what Rolls-Royce wants to do.

The richest man Bao gave a look, and John Chambers immediately understood what he meant. The two have done a lot of plans before, and basically all kinds of possible problems have been thought of.

John Chambers: "After our investigation of Bentley, as well as a comprehensive assessment of the brand premium, we believe that the price of Bentley should be between 2 billion and 2.2 billion US dollars, which is a very reasonable number."

"In order not to waste each other's time, the Black Cloud Group is willing to spend $2.2 billion to acquire Bentley."

This price is relatively reasonable, at least the normal market price. It has even increased to a certain extent, mainly to show the sincerity of the Black Cloud Group; and to not want other companies to take advantage.

Although Heiyun's offer is reasonable, this is only the first round of offers. At the same time, Ferdinand Rice was also on the board of directors, expressing his opinions; according to the transaction of 2.2 billion US dollars, I am afraid there is no way to explain it to other shareholders.

Dawson knew that if he was to coordinate, the other party was a professional manager negotiating; then, for Rolls-Royce, he had to come forward. How to say the other two are also major shareholders; regardless of the size of the company, at least they are equal to Bao Zixuan. Both he and John Chambers belong to the category of professional managers, but the people and enterprises managed by the other side are larger.

Dawson: "It is still unacceptable for Rolls-Royce at this price. After all, Bentley has a history of 65 years. The customers cultivated over the years are a huge intangible wealth. Coupled with the technical patents it owns, these are all real. exist."

"In order to express the sincerity of Rolls-Royce, we can authorize some controversial patents. That is to say, after Bentley is acquired by Black Cloud Group, it can still use the patented technology shared by Rolls-Royce and Bentley."

"This is the greatest sincerity we can show. After all, Bentley was acquired by the Black Cloud Group; it will become Rolls-Royce's biggest competitor. In the future, which product customers choose will depend on the abilities of the two companies."

Unexpectedly, Rolls-Royce would give up the royalties directly, which can save a lot of money. Before, I thought about spending money to buy royalties, but now people directly propose it, so appropriate compensation should be made in terms of price.

In fact, this is also the cleverness of Rolls-Royce. If the Bentley car has another hood, it will inevitably become a big threat in the future. But it is still developing according to the Rolls-Royce trajectory, so there is only one catch. Instead of becoming a great enemy in the future, it is better to boil a frog in warm water.

When it comes to luxury car production, Rolls-Royce believes that there is no other company in the world that can match them. This is where self-confidence lies, mainly because people have this capital.

John Chambers: "The sincerity of Rolls-Royce has been felt by Black Cloud. At $2.4 billion, the price is reasonable enough."

Hearing that the Black Cloud Group raised the offer made the three people who came to negotiate with Rolls-Royce very excited. This is a good start, and it also shows in disguise that Bao Zixuan is really rich. A direct increase of 200 million US dollars, most people do not have such courage.

Dawson: "Black Cloud Group's offer is far from what we expected. US$3 billion is a reasonable priceBentley is definitely worth the money."

That price is a bit outrageous, at least for what the Bentley is actually worth right now.

John Chambers did not speak, but handed the prepared report to the other party.

See the sales of Bentley cars, as well as the actual profits. In addition to employee salaries and various conditions, as well as market expectations in the next few years. It can be said that the Heiyun Group's investigation is very detailed, and it even contains the trouble that Rolls-Royce may encounter.

The few people who saw it were sweating coldly on their backs. The Black Cloud Group had no less information than them. The intelligence and investigation capabilities of the other party are really too terrifying, and Rolls-Royce is really far behind.

In the end, after bargaining, the price of Black Cloud Auto was 2.54 billion US dollars. The 97% stake in Bentley held by Rolls-Royce has been acquired, and the remaining 3% has been handed over to the Bentley family.

In the previous life, German car companies BMW and Volkswagen launched acquisitions of Bentley and Rolls-Royce respectively, which cost less than one billion US dollars. That's because in the 1990s, the British car as a whole declined. Its market share has fallen off a cliff, and sales have plummeted. Only then did the Germans pick up the big bargain. Now, neither Bentley nor Rolls-Royce has reached the point of exhaustion; of course, the price will be more expensive.

In fact, it was not impossible to wait until the 1990s, but at that time, Xiangjiang had already returned to mainland China. Bao Zixuan will lose any advantage when competing with the Germans. In case the Americans get in the way, Bentley will definitely not be sold to the Black Cloud Group.

It's nothing more than spending more money. For Bao Zixuan and Heiyun Group, it's not a big deal at all.

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