Chapter 1538

Action of ERV.

It's not just the era.

The coast of China.

Shenzhen market.

Zhihua technology headquarters.

We are also discussing the global promotion of ERV.

"As you can see, ERV is a fierce attack, which can be said to be indiscriminate. All major brands will be impacted, and we are no exception. Therefore, we should adhere to the corporate strategy."

"At least in the middle and low-end smart phones, stand firm."

"Only when you stand stably can you get output."

"Fortunately, all major mobile phone manufacturers are competing with era for high-end products. I don't think it's realistic to get their profit margin. For this reason, our second generation of low-end smart phones will be on the market soon."

“。。。”

Listen to the president on the stage.

Off stage.

Ren Zhengfei nodded from time to time.

Indicates approval.

Huawei's previous strategy was price, and then it constantly broke through the high-end technology blockade in Europe and the United States. Now it can also use mobile phones. First, it can use the middle and low-end products to seize the market and accumulate popularity.

And then seek high-end breakthrough.

Is it difficult?

Of course it is.

It is possible to take this road for five, six or even ten years, but as long as we stick to it, he believes it will work. One is to trust Huawei's technology, and the other is to awe the largest shareholder of Zhihua technology.

That's right.

It's awe.

Since 4G devices, the two sides have been working together.

The results were gratifying.

Their 4G equipment has achieved the first share in the world, and their technological progress is rapid. They often study together, but each other can always achieve technological breakthroughs quickly, while Huawei only makes half of them.

Again and again.

Breaking their ideas.

Technically.

Ren Zhengfei is convinced of the company.

Technical cattle are not terrible.

What's terrible is the rapid progress.

This is also the direct reason why Huawei has scared other communication giants in recent years. Now, he also has the feeling of those giants. A strong ally is also terrifying.

Actually.

In the eyes of Ren Zhengfei.

Zhihua technology is not terrible.

What's scary is the parent company behind it, Bank of Myanmar group.

This super big Mac.

I feel my heart beating faster when I stay with him. After a long time of contact, Ren Zhengfei always feels that he is hiding. As you can see from other things, bimaya Environmental Technology Co., Ltd.

Filter the solution.

Solid lock solution.

Oasis.

In addition to luck, these things have to have deep technology accumulation.

Add the transcript.

God knows how many cards the Big Mac still has. Even if tomorrow's 5g technology is announced to be mature, he will not be too surprised, because the cooperation and development speed of Zhihua technology and Huawei's 5g is amazing.

Most technology and architecture breakthroughs.

Huawei is making soy sauce.

"You can have a look. This is a prototype." President's words, let Ren Zhengfei return to God.

Words fall.

The staff handed over a mobile phone.

Good appearance.

Feel good.

Power on.

Very fast.

Operation.

It's very smooth.

Ren Zhengfei is judging in his heart.

"This is our thousand yuan intelligent machine series. All configurations are lower than the mainstream models. However, the chip inside is our own design, which can make up for some performance deficiencies."

Design chip independently.

Ren Zhengfei believes.

This is one of the company's specialties.

Understand the architecture.

Many companies can design chips. It's not difficult, but it's difficult to produce. For this reason, even if many communication chips are designed by Huawei itself, there is no production equipment and they can only be outsourced to foreign enterprises.

People are not polite.

Some directly pasted their own logo.

"On the basis of basic operation, it is relatively smooth. The only problem is that large-scale games cannot be brought. This chip mainly focuses on communication, video and audio playback, and simple mobile games."

"The high energy consumption mode has been used for a long time. Overheating, carton, also exists. But after all, it's a thousand yuan intelligent machine, which can achieve this effect. At this price, we are the only one in the world. "

Unique.

Ren Zhengfei played for a while, with confidence.

Watch the video.

No card.

Open the communication software.

No card.

After a while, I had fun.

Pixels.

Well, lower it.

It's normal, too.

Basically.

It has been able to meet the needs of general consumers for smart phones.

"How much is it?" Ren Zhengfei is good at wonders.

"If we produce in large quantities, we can keep the cost within 1000 yuan."

"In terms of the final sales price, my opinion is that it's better to keep 20% of the sales profit. After deducting various taxes and fees, our final profit is only 7%."

Seven percent.

Ren Zhengfei takes a breath.

This profit.

It's really meager profit. Mature intelligent machines have only appeared for more than a year. Are we going to enter the era of meager profit? Tang Qing said at the beginning that the era of thousand yuan machine will come soon, but he didn't expect it to be so fast.

It's from here.

Yes.

Technological progress.

It would have brought cost change.

"Yes, I agree with the company's decision."

The tall man dashed forward.

Ren Zhengfei feels very good.

After the meeting.

Back in the office, I studied it carefully and found that it is indeed relatively rough, but if it is used to seize the market and make the intelligent machine available to ordinary people, it is enough and used to it.

It's hard for people to go back to the age of stick machine.

。。。

The United States.

Apple headquarters.

Looking at the promotion of ERV, although it is the same camp and Apple's electronic products are among them, he is not happy at all, because many competitors and industry brands have come in.

It's like saying.

It's a promotion with few winners.

Let's run together.

At the same time, the sales volume went up, and the share remained unchanged at the end. After the promotion, the profit statement looked worried. Jobs is more and more confused now. What is the future market?

Era.

In this way, "resource integration" is created and the brand of smart phone is innovated.

Even if you are born in the sky.

Also brought a bad sign, gave everyone a "illusion" -- I can also do cell phones.

That's the idea.

Since last year, hundreds of such start-ups have sprung up around the world, discounting the banner of "resource integration" and "consumption innovation" to enter the smartphone market.

For a while.

The market is directly muddy, or muddy to the black.

Era.

Let Apple's original advantages disappear.

Now let's have a starting line.

Hold back.

When Tang Qing's mug came down, jobs was in a bad mood this year.

No.

It's better for a while.

After treating his illness at the beginning of the year, the whole person was much more relaxed, but he could not see the world clearly.

"President, this time we expect to increase our sales by two million."

"Well."

"You don't seem happy?"

"If all brands are up 2 million yuan, this is in the overdraft market. Overdraft could have been used to surpass the consumer market of other brands. What's the joy?"

"ERV, directly pushed our competition to the most intense level."

“。。。”

What a big basin of cold water!

。。。

Like jobs.

Increased sales.

But mobile phone manufacturers around the world are not happy.

Look.

What's this all about.

Market share is hard to come by, and ERV has to pay a lot of "promotion fees". People don't care about your market share. As long as the sales volume increases as a result, you have to pay.

Otherwise...