"It's good news to pick the lame out of the thin under the current situation." Qin fan smiles bitterly when he hears the words.

The problems facing the Shen family have shifted from the financial market to the real industry. Compared with the illusory digital bubbles in financial markets, the damage of the pharmaceutical market is one that is a loss of money. The

is the market resource accumulated by Shen family for several years. Once it loses, it can not be rolled back again like the financial market overnight. The Shensi group must be cautious with no reality whatever.

Knowing what Qin fan was thinking, Chen Sixuan said with relief: "in fact, you don't have to worry too much. The Shen family's market, which has been operated at home and abroad for decades, can't be defeated by the other side overnight. What's more, you have found the source of these cheap but effective drugs. As long as you control the source, even if they have more money to go to the market Smash, also far from enough to see

"Having said that, how can the source be controlled? Moreover, this is a violation of WTO rules. Once the other party takes the case to the international court, we can't afford the result..." Qin Fan said helplessly.

Chen Sixuan's face changed, and then nodded: "yes, the competition in the capital market is about capital and products. Now, although our products have a small advantage in the competition, compared with the other party's price advantage, it can really be ignored."

The price of a box of conventional medicine for cold is 23 yuan.

The price of the competitor's medicine is 9 yuan.

Far below the market price, more than double, and almost the same efficacy.

What can Qin fan do?

He thought to himself that if he was a patient and saw the two drugs put together in the drugstore, the first choice would be to exclude the drugs in his home, and then to study the second important curative effect.

Both have lost their competitiveness completely.

At the same time, it also made Qin fan understand why many cheap and easy-to-use drugs he saw when he was a child disappeared in the market.

After the market of competitors is destroyed by malicious competition, these competitive drugs will be withdrawn from the market and replaced by more expensive drugs.

"Have you ever calculated how much money they have lost in competing with us in this batch of drugs recently?" Qin fan asked.

"More than 30 billion." Chen Sixuan replied, "this is a very high estimate. It is estimated that the actual maximum loss should be about 10 billion yuan. After all, so far, they have provided the drug guide by themselves and directly used the domestic group companies and the market. They only need to make some compensation on the price. Moreover, it is only a few days. No matter how much the loss is, there will be no exaggeration Zhang's number. "

"If it's only 10 billion yuan, it has already caused such a strong impact on us. If it's not for the restriction of transnational capital, they will increase their investment ten times during this period of time, won't it be that all our markets will be directly transferred to them?" Qin fan has no good way.

"It won't be." Chen Sixuan laughed and said with relief: "as I said just now, the other party's capital investment is mainly in the price. We sell a bottle of medicine for 20 yuan, but they sell it for less than 10 yuan. It means that every time consumers buy a bottle of medicine, their loss is about 5 yuan, but this is the limit. No matter how much they invest, are they going to make it free? Other things are free, and ordinary people may fight for them, but it's medicine after all. Who dares to take free medicine, it's not logical. "

Qin fan smell speech Leng for a while, just discover is oneself daydream.

"That's why I would say that because of the special market, the progress we can see is the best that the other party can do. Taking into account the 15% of the market now occupied and the 1% phagocytosis progress every day, it will be another month before they can have a certain influence and voice in this market, and that's the reason In a month, we will definitely not do nothing. "

At this point, Chen Sixuan gave a pause.

"After all, our drugs are all old brands in China, and we are all familiar with our pharmaceutical companies. In the next month, even if we don't make money or lose money, we will accept our drugs at the same price, and we won't choose drugs with unknown origins, right?"

Chen Sixuan is the CEO of Chen's group. His words convinced Qin fan, but he didn't want to argue any more.

"So our main strategy now is to lower the price of drugs and fight a price war with our opponents until one side can't afford to consume them. Is it enough to surrender?" Qin fan asked.

"Almost so, but I have seen the industry classification of your pharmaceutical department. It seems that the sales of drugs only account for 35% of the pharmaceutical industry of your group, and medical equipment is the most important part. You should hold fast to the juncture of major hospitals, so as to avoid the fire in the front yard and back yard at the same time. At that time, it will be really bad." Chen Sixuan worried.

"The equipment department has been watched by people all the time, and these pharmaceutical enterprises have no ability to develop these equipment at all. If foreign equipment wants to enter the country, it will take at least one year for customs procedures and quality inspection departments. There is no need to worry about this for the time being. This is also the last barrier of our Shen family. If we lose this, we will simply lay down our arms and raise our hands Surrender and accept the other party's admission. " Qin Fan said with his mouth curled."In that case, we can now focus on the pharmaceutical market with all our manpower and resources, and fight a tough battle with each other."

Chen Sixuan gets up to pack up and plans to leave.

"You said, if I take these ten pharmaceutical enterprises against us to court under the unfair competition law, will they delay their steps in putting drugs into the market?" Qin fan asked suddenly.

"Of course." Chen Sixuan said, "but I think you should be thinking about retirement when this lawsuit is decided."

“……”

After Chen Sixuan left, Qin fan sat alone on the sofa for a while, then turned on the TV. The TV news was full of reports about the recent disturbance caused by the free clinic activities of Shen's group.

Although more people and the media have adopted a positive attitude towards the Shen family's activities.

However, before the higher authorities made their investigation results public, no one dared to speak publicly on the incident from the perspective of the Shen family.

It's kind of fun.

Qin Fanfei saw Chen Qiumo, who was interviewed by entertainment media recently, and a group of advertisements, skin care products, shot by Huang Huanxi.

If there were not so many things happened in the middle, Qin fan felt that his life should be very moist now.

At least the relationship with Huang Qianqian and Huang Huanxi sisters is progressing well.

After all, they are the frequent visitors of feicui valley.

Think of Huang Qianqian, Qin fan suddenly thought of leaving Linjiang city today, Lin Yihan told him a word.

He has always attached great importance to the construction site of the north ring project.

In addition to the campus of Nandu University, there are also the concert hall and twin towers named after him and Xia Meng, which are of great significance to Qin fan.

And Huang Qianqian, as the financial director of the North Ring Project Department, how can anyone do evil in her own name?

Huang Qianqian also dare not tube?

Qin fan thought about it and hesitated to call Huang Qianqian and ask about the details.

But just got the mobile phone, a foreign phone number, let him instantly frown.

Iceland?

Who is calling himself in Iceland at this time?

Qin fan hesitated and chose to answer.

"Xiaofan, what are you doing? Is it convenient to answer the phone now? "

As soon as the phone was connected, a voice that haunted Qin fan came out of the microphone.

"Mom?"

Hearing this sound, Qin fan couldn't help but get a sour nose.

"Mom, are you in Iceland now?"

After the phone was connected, Qin fan had some memories in his mind.

Before the full-scale war with the Kong family, in order to ensure that his family would not be caught by the other party and used as a means of threatening himself, he now asked Bai Jianjia, who had arrived at Nandu at that time, to pick up Qin Zhigang and his wife from their hometown and arrange to live in the guard compound of Nandu to report the safety of the two elders.

However, as the Bai family's attitude changes, Bai Zhengzheng decides not to interfere in the affairs between the Shen family and the Kong family. Although he doesn't give a direct order, Qin Zhigang and his wife can't continue to live in such a sensitive place, so they have to move out and give it to Chen Sixuan.

Taking advantage of her relationship in Europe, Chen Sixuan has a vacation villa in Denmark, so she entrusts it to her classmates who live in Denmark and sends Qin Zhigang and his wife there to stay out of the limelight.

But this phone call is from Iceland. Are the old couple too bored to travel to Iceland?

"Yes, we arrived here last night. The scenery here is so beautiful. It's snowing, but it's OK. Your father and I have ordered a glass house. We plan to watch the snow and the aurora tonight." Zhang Guifang said excitedly on the other end of the phone.

She didn't know what happened to Qin fan. She only knew that her son was very busy at work and didn't have time to take care of them. So she arranged for someone to take them around the world and had a good time.

Glass room, look at the aurora

Qin fan's mouth twitched as he listened.

These are all the places he wanted to go before. None of them was successful. His parents are still in front of him.

"Well, just have a good time. Did you go in groups?" Qin fan asked.

"Yes, you haven't slept yet. If you haven't, I'd like to ask you. Didn't Liu Wen and Liu Wu in our village hear that they are now working on the construction site under your hands? How are they doing? I don't mean anything else when I call. I just want to tell you that they are all from the same village. When they come to a big city like Nandu, they are helpless. You can take care of them. You should take care of them more, ah. "

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