Chapter 877

"Build momentum?"

Li Qingcheng sits lazily in front of the French window of the group president's office with red wine, and looks at Qin fan suspiciously.

"Do you think I have the ability to take over the group's public relations department in such a hot spot, and push the Shen family from behind the scenes for decades to the public's vision?" Li Qingcheng asked in a voice.

Li Qingcheng likes to drink red wine, just like Li Peizi, who has a hot personality, but has a successful career. Like women who are not short of money, wine is their best pastime. Even if they have official business, they don't mind. After all, no one has four or five full-time drivers?

"Can you do it?" Qin fan asked.

"Are you doubting my ability? Or question my ability? " Li Qingcheng said with a smile, "is there any company that can make more momentum than media group? If there is one, it must be a bigger media group. "

Qin fan is right when he thinks about it. For media groups, creating momentum is a common thing. One look can be interpreted by them with a thousand meanings. What's more, Li Qingcheng has a unique vision and a bold and unique style of work. She has made several groundbreaking events in her field. As long as she is willing to take over this matter, Qin fan is really good Put everything down and go home to sleep in.

"You've got a way?" Qin fan is curious.

Li Qingcheng doesn't speak, but lies on the sofa and looks at Qin fan with slanting eyes. Although this action looks a little frivolous, it is charming and charming on her, which makes people swallow their saliva.

"What does the Shen family do in their old business?" Li Qingcheng asked.

"Pharmaceutical." Qin fan replied, "at present, we have more than half of the global pharmaceutical market, except the domestic pharmaceutical market which is almost 100% occupied. Foreigners like to call us new medical saints. It's no joke."

"Yes, the Shen family's old business is medicine and pharmacy, and the most influential industry is medicine and pharmacy. We will build momentum for the Shen family from this aspect." Li Qingcheng sat up straight, put down her wine glass, and her expression became serious, which made Qin fan suspect that her frivolous eyes were intentional. "As a traditional industry, the pharmaceutical industry has never paid attention to brand building and marketing. For example, jobs not only created apple, but also created a model of mobile phone press conference. Does our pharmaceutical department have any new drugs recently Coming soon? "

“……”

"Qingcheng, do you mean to promote the new products of our pharmaceutical department in the form of mobile phone press conference?" Qin fan asked incredulously.

"Well." Li Qingcheng replied: "but it's not one game, but many games to promote the new drugs developed by the Ministry of medicine, so that before the birth of each drug, it can become a strong expectation of the people who will use it. For example, when a tuberculosis patient feels that the current drugs can't meet his case demand, and there is no new drug on the market to replace it In a sense, when a new drug for a large-scale disease is launched, it will cause more sensation and influence in the market than one Mobile phone. "

Qin fan was stunned after listening.

After careful analysis, it seems to be true.

Is there anything more important than health?

A new drug will be on the market soon, which can eliminate the symptoms of cold within 24 hours. It will definitely be the biggest blessing for tens of millions of office workers!

Of course, this is just an analogy. With the ability and market share of Shen family's pharmaceutical department, if such a press conference is really held in the field of life and health, the effect will be worth looking forward to.

"But now that Shen Jiagang has just been pushed from behind the scenes to the stage, will it be too publicity to give people a sense that we are doing this on purpose and want fire?" Qin fan worried.

"It's natural." Li Qingcheng nodded and said: "if we want the public to accept us, we have to let them know what we can do and what we can bring to them and the society. This is the most basic relationship between supply and demand. However, at the top of the current storm, our actions should not be too obvious. It is the illusion that we are directing and playing by ourselves, trying to cheat money..."

Speaking of this, Li Qingcheng took out a lady's cigarette from the green box on the table, put the cigarette between his fingertips with two slender jade fingers, and then took a deep breath after lighting it. He said: "based on my experience of promoting and building momentum for so many years, the domestic people are very concerned about the hypocrisy of internal qualification, and they want to find a public qualification recognized by the general public Let him declare that he has obtained the qualification to visit the internal new drug press conference of the Pharmaceutical Department of Shenshi group, announce the functions of our batch of new drugs from his point of view and tone, and hold an indirect press conference to let everyone know the characteristics of our batch of new drugs and what they will bring to him. "

"Remember, the key to this matter lies in two points. One is the influence and scope of this public figure. The second point is that among these new drugs, there must be drugs that are closely related to the public. The whole people must look forward to the launch of these new drugs. Moreover, he must declare how difficult the internal qualification is. It must be Chinese, and foreigners can't get it Yes... "Li Qingcheng smoked gracefully and said lightly.

"Interesting..." Qin fan looks at her with great interest. He has long heard that Li Qingcheng is known as the "star making Queen" in the entertainment industry. However, he did not expect that her grasp of human nature and marketing publicity is the key to her success today.

"Now we have to screen out a batch of the most influential new drugs to be released, and then find a public figure who is well known and recognized by the vast majority of people to participate in the new drug release, and use his channel to publicize this batch of new drugs, right?" Qin fan asked.

"This is the second step, which needs to be carried out after the first step is completed."

"The first step?" Qin fan a Leng, "need us how to do?"

"This afternoon, you informed the various channels of the public relations department to announce that all the doctors, experts and professors of your influential Pharmaceutical Group in the mainland are going to have a free free free clinic. Of course, the target of free clinic is limited to employees at all levels." Li Qingcheng said.

"It won't work." Qin fan shook his head directly and said, "in this way, doesn't it tell the world that Shen's group's external treatment is still at the class level? This is bound to cause a great public opinion sensation, make the vast majority of the people have a bad impression on our group, and no one will stand on our side any more. How should we carry out the following plans? "

"That's what we want." Li Qingcheng said.

"Why is that?" Qin fan doubts.

"Do you know that the public opinion brought about by disputes will far exceed any direct way of propaganda?" Li Qingcheng said calmly, "if our free clinic is aimed directly at the public this time, no matter how many media we find to publicize it, it will give people a feeling that there is no silver here. Why didn't we do this kind of free clinic before, but chose to do it at this time to please the public? Or is it a kind of exchange of interests? No matter what we do, it will cause all kinds of disputes among the public opinions of all parties. And do you think that only we can use the public opinions to turn the tide, and the other party will not use the public opinions to encircle and intercept us? "

"I see." Qin fan's frown gradually widened. "If there is a dispute, we can build momentum. If we use our own channels to publicize this free clinic, it will not only create a feeling that there is no silver here, but also give the other party the opportunity to counter us with public opinion. If we handle it carelessly, it is very likely to make a free clinic plan that is originally beneficial to us And become a gap for the other party to break through... "

"So instead of this, we should take the initiative to wait for the other party to take the bait. First, we should have a voluntary free clinic for the employees of each unit, so that they can think that they have grasped the handle and wantonly blackmail us in the public opinion. We should use our channels and influence to make Shen's group famous again. No matter good or bad, it is the first time in China to formally meet you." Li Qingcheng said.

"But is such fame really good for the Shen family?" Qin fan worried.

"Rare things are more expensive, especially in the pharmaceutical industry. It's not like selling Chinese cabbage and vermicelli on the roadside. It's related to your health. For enterprises like Shen group, which have just appeared in front of you, not everyone can accept it at the first time. We can make use of the existing relationship to carry out free medical treatment for employees first. Their relatives and friends are very close Many, when their physical problems are cured, this issue has become a hot topic. When they go back, they will take the initiative or passively tell the strength of our group to the people around them. After this kind of publicity is almost complete, we will change the rules and try out the nationwide free clinic. It's very simple. "

Li Qingcheng said: "at this time, we can fully show our strength by borrowing each other's channels and influence. Taking advantage of the hot topic, we can try out the nationwide free clinic while participating in our new drug release through public figures, and let them make comprehensive publicity to the outside world. By then, Shen's group will become a well-known domestic big enterprise in the whole country, and there will be a lot of opportunities People come and beg for our help. "

Qin fan after listening to laughter, nodded and said: "since Qingcheng so confident, then what needs to be ordered, I'll give you a hand."

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