Chapter 294

More people buy cars purely for the purpose of loading and forcing, as long as they are able to drive with face, attract more people's attention and admiration, and other things are not important.

In view of this situation, in fact, the best solution is to develop a super sports car with cool shape and top speed performance, to meet this part of consumers who pursue shape and speed and sweep the whole super sports car market.

However, the new auto automation production line has not been completed, and the original "Knight" production line still needs to complete a large number of stacked "Knight" orders, so shendun motor company has no capacity for mass production of new cars at present. If it wants to launch new models, it must wait at least one month after the completion of the construction of the automation production line.

Since it is impossible to make a direct response from the aspect of appearance and speed in a short period of time, Su Wan simply proposed that the brand and popularity of the company and "Knight" should be given priority.

After all, shendun automobile company is a new company, and "Knight" is the first model of the company. Although it became popular on the Internet through the manor attack, many people still don't know about the existence of "Knight" or have heard about it, but don't understand it, just regard it as the existence similar to other bullet proof vehicles.

The company's brand awareness is even lower. There are many people who know about "Knight", but few people know about shendun motor company. There is no comparison with Ford, general motors and other old car companies.

Many people, even if they have seen the video, still question the authenticity of the video content. Compared with a "super car" produced by a small company that they have never heard of before, they are more willing to believe those world-famous big car brands.

Therefore, it is a very important thing to improve the company's popularity and strengthen the recognition of the company's brand by consumers.

As for how to do it, Su Wan's idea is very simple. Advertise!

Thousands of orders of "knights" have brought tens of billions of dollars in revenue. Although the company spent a lot of money on land purchase, expansion and construction of automatic production lines, compared with this huge amount of money, it is not much at all, and shendun motor company has abundant working capital.

Chen Mo agrees with Su Wan's idea of putting forward several hundred million yuan for advertising, and frankly speaking, it doesn't matter if you can get the corresponding effect and spend it all!

It's impossible for Su Wan to spend tens of billions on advertising. It's estimated that the TV newspapers and networks of the whole country and even the world can be dominated by shendun automobile company.

However, with Chen Mo's full support, Su Wan plans to simply play the next big game, give more money to maximize the scale of this publicity, and at the same time, improve the publicity effect to the strongest, let the name of shendun motor company hit, let everyone know the power of "Knight"!

After that, Su Wan devoted himself to the preparation of the publicity plan, which was busier than before. Chen Mo still seldom went to the company, and spent most of his time in the castle designing new models and making the next development plan.

On this day, Chen Mo finally completed the core design of the new model. Next, the new development plan was basically determined. For the time being, there was nothing to do. Chen Mo got up and went to the company.

"Boss, I've collected the advertising ideas of" Knight ". Here are some I think are good. Have a look at them."

Su Wan said and put a folder on the desk in front of Chen mo.

Originally, Chen Mo had given Su Wan full power to decide these matters, but since Chen Mo had a hard time coming to the company, Su Wan gave Chen Mo a look at some of her final options.

This is the main advertisement of this external publicity. After the confirmation and shooting, it will be launched simultaneously on major TV stations and the Internet to promote shendun Motor Company and "Knight", so the weight is very important. Su Wan also wants to hear Chen Mo's opinion.

Chen Mo opened the document and looked at it at a glance.

"Brush! Brush!... "

The sound of turning the page rang out. Su Wan looked at Chen Mo with some trepidation, and saw that he was about to turn to the last page, but the expression on his face was very flat all the time. Obviously, he was not very satisfied with these ideas.

After reading several articles in a row, Chen Mo felt that they were all good, but they were just good. They didn't give him a bright feeling, so Chen Mo was not particularly satisfied.

If all of these advertising creative programs are at this level, then it is necessary to postpone the shooting of advertisements for some time.

Better lack than abuse!

This advertisement is the main force of this publicity, which directly affects the final effect of the whole publicity plan, so we must strive for perfection and do our best.

Soon, Chen Mo turned to the last page. Looking down, Chen Mo's eyes could not help brightening, which was a little interesting!

Su Wan, who was standing aside, noticed Chen Mo's expression and felt relieved. It seems that the boss, like her, thinks the last idea is the most suitable one.

"Good! Use this last one! "

Chen Mo points to the final plan with his finger, and says with satisfaction. Then he picks up the folder and hands it to Su Wan.

"Start shooting as soon as possible and let me know if you have any questions."Su Wan took over the folder with a smile, looked down at the plan she was also very optimistic about, and then looked up at Chen mo.

"Good boss! However, the planner of this plan has a requirement that she should be the director of this advertisement. "

"Oh? Let's hear it. " Chen Mo is very satisfied with the plan and interested in the planner.

"She is a senior in UCLA's director department. She has a good record in the school. She has won several awards for her previous works. She is also a Chinese student."

Su Wan narrated what she knew about the planner.

"Overseas Chinese students? Well, let him shoot this ad! But you should make it clear to him that if the final advertisement can't satisfy me, I will find someone else to take it again. These should be clearly written in the contract. "

Chen Mo liked that plan very much. According to Su Wan, this man's ability should be good. He is also a Chinese. Chen Mo is willing to give him a chance.

"All right, boss!"

Su Wan closed the folder with a smile, turned around and walked out with her arms in her chest.

Chen Mo decides the final plan, so the shooting of the advertisement can be started immediately.

Su Wan informed the overseas Chinese student on the same day that her plan had been selected and that she could direct the advertisement in person as a director according to her requirements.