Chapter 1278

Workaholic can be a disease.

This is the same feeling of Gu Yu and Ding Xiaomeng around Ren Jingxi.

This is Friday, December 5th.

Beijing.

After South Korea signed the rescue agreement with the IMF, it seems that the Asian financial crisis, which has been storming for less than half a year, has begun to subside. On the domestic side, in addition to the thrilling battle of Hong Kong's financial defense, the accumulated depreciation of RMB over the past few months has also been inevitable by 11%, and the exchange rate against the US dollar has dropped again to 9.2 from 8.3 in the first half of the year.

Both the government and the media say that this is a good thing. A proper devaluation of the RMB can increase export competitiveness, especially when the currencies of Southeast Asian countries are falling sharply.

In addition to the news that makes people feel turbulent, ordinary people's lives are not affected.

Ren Jingxi is the one who is least affected.

Even if two Wai family attendants followed her and watched with their own eyes, the host would read relevant news every day, but they were still closely around their own stall. The later stage and release of huanzhu gege, the early stage preparation of Xianjian Qixia, the casting of Tianlong Babu, and the right to adapt a reality show survivor from the United States were discussed some time ago.

Jinshu media headquarters in the south of Beijing Normal University, Haidian District.

In order to save money and make it convenient, Ren Jingxi still hasn't found office space for her huanzhu film and television company. She just occupies two offices in Jinshu, where huanzhu gege was also done in the later stage.

Today is the last part of the advertisement before the broadcast of huanzhu gege.

It's also here.

The feelings of Gu Yu and Ding Xiaomeng came from this.

With regard to the release of huanzhu gege, because it relies on Jinshu media, which has produced a series of popular film and television projects this year, and after watching the sample film, everyone thinks it's very good. Many TV stations, including CCTV, have expressed interest in it, and all parties have also given a series of cooperative schemes. Some hope to buy out the copyright directly, and some want to get exclusive broadcast for two years Decentralization, some pay cash, some give advertising time, and so on.

A stingy girl forced the budget of 6 million yuan given by her boss down to 4.5 million yuan. In the end, the price of the 26 episode TV series given by each TV station can basically make a profit, which is nothing more than making more or less.

If it is someone else, they will definitely choose a scheme that is relatively secure in all aspects and not too painstaking.

Just like Beijing, Shandong, Jiangsu and Guangdong, which have cooperated with each other on Kangxi Weifu private visit, the four provinces and Taiwan jointly put forward a two-year exclusive broadcasting scheme. The four companies jointly offered a price of 350000 yuan for each episode. If they wanted, they would directly earn 9.1 million yuan and earn 4.6 million yuan. How good it would be if they made more than 100% profit.

Jin book several other high-level advise Ren Jingxi agreed to come down.

After all, it's an original costume drama with no bright cast, which can't be compared with the popular movie "Kangxi Weifu private visit" with popular actors and "Kangxi" IP. Therefore, the price offered by the three companies is very sincere.

Ren Jingxi still didn't agree.

I chose the most thoughtful plan.

Advertising time exchange.

The process is to negotiate with Beijing, Shandong, Jiangsu and Guangdong to reach a deal on advertising time, and only sell the first round of premiere rights. Finally, each episode got 3 minutes of advertising, and then, I contacted the advertising manufacturers to attract investment for the corresponding advertising period.

In this part, Ren Jingxi didn't worry about it, and signed a complicated advertising plan with the manufacturers who intended to put in advertisements, which guaranteed the minimum and fluctuated according to the ratings.

After a week of continuous negotiation, a woman has made a group of advertisers lose their temper. Today, it can be regarded as the formal signing of the agreement.

Gu Yu and Ding Xiaomeng, who followed up the whole process, certainly knew the final agreement.

According to the agreement, regardless of the details, the overall calculation shows that each episode received a minimum of 150000 yuan, with a total revenue of 3.9 million yuan and a deficit of 600000 yuan. The floating agreement signed by Ren Jingxi and various manufacturers requires that the audience rating of the four provincial TV stations exceed 15% in order to get additional payment, which is about 5000 yuan per episode for every 1% increase in audience rating.

The audience rating is based on the data released by CCTV sofrey ratings research company, which has started operation recently.

It's about reaching the 20% rating level that has been considered as a hot broadcast, and the additional part can make up for the 600000 vacancy. If the audience rating reaches more than 20%, it can be regarded as entering the profit space. However, even if the average rating of Kangxi Weifu private visit is about 45%, each episode will only add 150000. It's equivalent to 300000 episodes in total, which is not as good as 350000 in two years.

Of course, because only the first round of broadcast rights have been sold, if huanzhu gege can really reach the super high ratings of Kangxi Weifu private visit, even if the first round price is offered for the second and third round of broadcast rights, it will be robbed, and the subsequent profits may be even higher than Kangxi.

The point is, how is that possible?In 1997, the total number of TV series produced and introduced by China reached more than 300. This year, none of them surpassed Kangxi Weifu private visit. I don't know where huanzhu gege came from?

Gu Yu thinks that if a woman doesn't have a beautiful face, well, she seems to have a background. Otherwise, both TV stations and advertisers don't want to do this business.

It's too much trouble.

Stingy, not sharp.

As for Ren Jingxi, because only the first round of broadcasting rights have been sold, next, unless the audience rating of the play is too low to be seen, it will continue to sell two rounds and three rounds, and it will also be tortuous.

Gu Yu and his wife can only follow suit.

I'm tired.

The reason why Ren Jingxi chose such a toss is mainly because of her confidence in that man.

Because of Simon's advice, Ren Jingxi didn't tell anyone about the inside story of a man's creativity in huanzhu gege, and didn't have any idea to promote the publicity of the film by using the other person's name. However, since he put forward the idea, Ren Jingxi felt that it was only Simon westero's name that she had to toss about.

Otherwise, if the man only gave her 6 million yuan to do whatever she wanted without any other suggestions, Ren Jingxi would still choose the floating payment strategy to fight for more possibilities, but she would not be so penny pinching.

After the signing of the agreement, it's almost time to leave work. Seeing off the manufacturer's representative, Ren Jingxi still doesn't mean to leave work. Instead, she turns to the audio-visual publishing department of Jinshu to check the production status of the original album huanzhu gege.

Gu Yu and Ding Xiaomeng have no complaints about this.

Because the series of theme songs in huanzhu gege are really wonderful. No matter the title of Dang, the rain butterfly, or the scenery far away, it's not just the two of them who feel amazing after hearing them. The representatives of TV stations or advertisers who have recently cooperated with each other also feel the theme songs in the play Very eye-catching.

It's very short in Beijing in winter.

At the end of the day's work, Ding Xiaomeng drives Ren Jingxi away from Jinshu headquarters, and the city is already in full bloom.

Gu Yu and Ding Xiaomeng are sitting in the front row of the car. Ren Jingxi, who is alone in the back row, still has no spare time. They are racing against the clock to look at the propaganda plan of huanzhu gege.

Four TV stations have decided that "huanzhu gege" will be broadcast on December 22, November 23 of the lunar calendar, two episodes a day from Monday to Friday, and it is expected to be finished on January 7 of next year. By then, it will be the ninth day of the lunar new year, which is the best time to approach the new year's festival. This is also the result that Ren Jingxi almost wants to show who my man is.

Publicity is very important.

This is the experience that Ren Jingxi has learned from the western media industry. Therefore, in addition to the official announcements of the four TV stations, Ren Jingxi will arrange other kinds of publicity. For this reason, she plans to spend another 300000 yuan as the operating expenses.

After all, it's different from the West. TV stations don't need money to publicize their trailers. It's the same with some variety shows.

As for other advertisements that need money, Ren Jingxi doesn't plan to do it.

The main thing is to make use of the free resources in hand. For example, the fashion media group under the National Tourism Administration, which is invested by the Westeros system, launched "fashion bazaar" in cooperation with bazaar magazine of the United States this year, and launched several magazines related to film and television, tourism and furniture.

Since it's from my own family, it's no problem to arrange for some flower like girls in huanzhu gege to go on the cover of the magazine and at least get an exclusive interview.

In addition, there are some film and television industry activities at the end of the year.

This year's 17th Golden Rooster Hundred Flowers Award and the corresponding Golden Rooster hundred flowers film festival will be held from December 12 to December 16. Ren Jingxi also plans to arrange for those young people to show their faces. She has already contacted her and is basically sure to win a place as an awarding guest. At that time, she will let the little tigers, who are famous in the mainland and also star in huanzhu gege, go up, and then arrange some news I've got a draft.

And so on.

After calculation, another 300000 yuan is more than enough.

Even if it doesn't cost a cent, the follow-up can go on. However, although Ren Jingxi is thought to be stingy by people around her, she firmly remembers what the man said to her and that the money she should spend must be spent.

Writing and drawing to supplement the hands of the publicity program, unconsciously, the black Benz has entered an underground parking lot.

This time, it's not Ren Jingxi's residence in Huaqing Jiayuan community next to Tsinghua, but the mansion in NanLuoGu lane.

Mo Wuling took the initiative to invite her to dinner and asked her to look at the script she was writing called "to our lost youth".

I'm pretty sure I'll stay here tonight.

In fact, it was the last time that Ren Jingxi quietly came to meet Chen Qing and ran into Mo Wuling, whom she hadn't seen for a long time. During her college years, the relationship between the two women who were so good that they could change clothes at will was restored.Ren Jingxi has always been ashamed and cautious about this. Mo Wuling invited her to dinner several times, and then stayed overnight. Ren Jingxi woke up in the middle of the night, cried and confessed to Mo Wuling. Speaking of her own feelings, the two girls held each other and cried for a long time, and finally some of her pimples were completely dispelled.

Except Occasionally see Zhu Momo, Ren Jingxi will still be embarrassed.

Because of Mo Wuling's relationship, they are as close as sisters. Therefore, in the face of Zhu Mo, even if there is no blood relationship, Ren Jingxi will still have a sense of betrayal of the younger generation of men.

Fortunately, Zhu Momo probably also understood that she always took the initiative to avoid when she visited.

Just getting off at the underground parking lot of siheyuan, Ren Jingxi saw Mo Wuling sitting on a sofa near the wall. She was reading a magazine with her legs up. She quickly trotted over with an apologetic face: "Xiaoling, I'm sorry, I'm late."

Mo Wuling is also impolite. He still leans on the sofa and reaches out his hands to her. When Ren Jingxi embraces her, he drags her to the sofa and sits down. He complains, "it's dark. I thought you wouldn't come."

"You know, I've been very busy recently. You can eat by yourself when you're hungry."

"I'm also thinking, I'll wait for you for five minutes at last. If I don't come, I'll eat by myself."

Mo Wuling and Ren Jingxi were intimate on the sofa for a while, then they got up together. Instead of going up the stairs here, they went to the gate leading to the inner area. The main reason is that it will be very cold after going to the outdoor corridor. Even if there are few people in the basement, the heating is on 24 hours a day.

Ren Jingxi, who had just taken off her coat in the car, felt the warmth around her. She took Mo Wuling's arm and walked through the long corridor. She couldn't help saying, "I really don't understand what he does to build such a large basement, and how many people can't afford heating in winter."

Mo Wuling said with a smile: "next time you see him, give him some advice to be frugal."

"I don't want to mention it. It's not stupid. It's just a secret saying about him. He has so much money that he can't spend it. I don't have to worry about it."

Mo Wuling said: "the question is, what else do you have to do? Just spend his money?"

"He is him, I am me," Ren Jingxi shook her head. "It's different."

"Oh, you and he are so clear that he is not happy, to see my family Momo, should eat, should use, should take, nothing polite to him."

Ren Jingxi just laughs and doesn't pick up the conversation.

Mo Wuling is also aware of some slip of the tongue. It's better not to mention his niece between them. Instead, he asks, "is the issue of huanzhu gege finished?"

"I've signed a contract with the TV station. I just sold the advertisement today and started broadcasting on December 26. Remember to help me increase my audience rating then."

"Sure."

Ren Jingxi thought of another thing and took out a tape from her satchel: "don't you like listening to music? Try this. I specially brought it to you, the original album of huanzhu gege."

"I'll listen later."

Ren Jingxi nodded, but she couldn't help it. She came to Mo Wuling's ear and said, "he wrote all the songs. Just listen to them quietly. Don't tell them."

Mo Wuling smell speech, the footstep all stagnated for a while, fortunately in the twinkling of an eye and reaction come over, didn't show flaw.

They are too familiar with each other. Mo Wuling can feel that Ren Jingxi just revealed this little secret out of the sharing of good friends, and more or less with a little show off, which has no other meaning.

It's true that she likes listening to music.

As for the details of not knowing when she began to like listening to songs written by a guy, Ren Jingxi obviously didn't notice.

Holding the tape in his hand, Mo Wuling couldn't wait to suppress himself. He also wanted to keep quiet. He nodded a little and changed the topic again: "since the release of huanzhu gege is finished, you don't work at the weekend. We'll stay here for the next two days and go shopping together?"

Ren Jingxi shook her head: "I'm going to fly to Suzhou tomorrow morning. The setting of" Legend of swordsmen "is under construction. I'd like to see it for myself and start it up in the next year."

Mo Wuling was surprised and said, "if you don't rest all day, you really want to kill yourself?"

"I'm not tired. I feel good now."

"I don't think he can see whether you are tired or not. A man can only see a woman's face. You've tired yourself so much that you're old. Be careful he doesn't want you. "

"No, he likes progressive women."

"Ah?"

"Really, if you don't believe it, you should know about sister Qing and the famous ABCD."

Mo Wuling nodded and began to feel guilty again: "you So I feel guilty. I'm a lazy woman. "

Ren Jingxi smile intimately toward Mo Wuling pasted: "your life is good, suitable to be a young grandmother, I was born to work hard life."

"There's no young grandmother. I'm also a servant girl. I'd better be a servant girl for my niece."

"Your servant girl is more comfortable than the old lady."

"Again, I'm a lazy woman.""Well, you have to admit it yourself, and I can't help it."

"I have a way. Scratch you."

"Well, ha ha, don't..."