Chapter 926

After Simon's return from China, the summer program of 1996 in North America will also open on May 10.

Because of the Olympic Games in Atlanta, major studios have deliberately avoided the 17 days from July 19 to August 4 in this summer, so many films are released earlier or later.

For Denise entertainment, this summer camp will also be a potential watershed.

Simon wants to control Hollywood to the greatest extent. It is obviously not enough to set up a package project cooperation plan to guide the capital. The most direct way is to make the capital who intends to get involved in Hollywood feel unprofitable to the greatest extent.

The method is simple.

Hollywood's resources are limited.

Whether it's film schedule, cinema canvas or publicity resources, the more westero system occupies, the less it leaves to other studios.

Simon has been quietly implementing this strategy in the past, as is the case with other studios.

However, before that, in order to avoid triggering the overall rebound of other Hollywood competitors, Simon has been doing a little convergence. Last year, he completed the annexation of metropolitan ABC Group. In addition to the current situation that most of the other Hollywood studios are controlled by foreign capital, Simon now does not need to be too scrupulous.

As a result, this summer program, Denise entertainment, or the whole westrow system, will really go hand in hand in Hollywood.

In particular, the three brands of Denise entertainment.

Compared with the previous summer programs, which are mainly focused on the blockbuster project of danelis pictures or the big budget project of cooperation with other studios, gaomen pictures and new world pictures will not make too big moves in summer programs. This time, the three brands will work together.

In addition, MGM pictures, which is controlled by Australian capital, is in Simon's hands.

To sum up, in the nearly four months from the beginning of May to the end of August, there were 14 projects related to danielis entertainment, far more than the number of summer films released by other studios, which were more than four or five and less than two or three.

Of the 14 films, nine are produced and distributed by danielis entertainment, two are for foreign cooperation, and three are for MGM.

Moreover, in terms of quantity, the nine self owned projects this time will be dominated by gaomen film and new world film. Only one blockbuster film, guillotine Valley, directed by Tim Burton, is produced and released by Denise film alone. Of course, if we take into account the two major foreign cooperation films "Mummy" and "mission impossible 2", danelis film is not light weight at all.

MGM's three films are centered on the 18th 007 movie "007 ghost party", which is also the beginning of MGM's secret agent movie universe planned by Simon.

May 6.

Simon returned to Los Angeles, and his first day of the new week was to discuss the upcoming summer film distribution with the directors of three danilisi entertainment brands.

In chronological order, on May 10, the first project at the opening of danielis entertainment summer program was the modern version of Romeo and Juliet directed by Baz luhman and starring Leonardo DiCaprio and Claire Dennis.

Once upon a time, the North American release of Romeo and Juliet actually made a big mistake.

Because it's only a low-cost film with a production cost of more than US $10 million, even if the box office of Baz luhman's last work "heroes of the dance nation" is still good in North America, the producer 20th Century Fox still put the film on the cold schedule in early November, and the publicity resources and the number of screens given are not satisfactory.

In such an unfavorable environment, the modern version of Romeo and Juliet still got more than $46 million at the local box office.

realized the potential of the film in twentieth Century when Fawkes adjusted the strategy in the process of issuing overseas. As a result, the overseas box office of the movie broke through the billion yuan mark easily.

As for the reason.

This is Romeo and Juliet.

If the westerner doesn't know the story, it's just like the Chinese don't know a dream of Red Mansions.

To use a popular word in the entertainment industry later, "Romeo and Juliet" is a national level super IP. If this project is done, it can directly save tens of millions of dollars in publicity expenses, because there is no need to publicize. Everyone knows, oh, Romeo and Juliet.

Hollywood has always been a favorite story.

When Leonardo DiCaprio auditioned for Titanic, the whole building was watched by women, and the director James Cameron made up his mind to let Li Zi play the leading role.

Why does this happen?

Chinese fans should not have studied deeply.

Actually, it's Romeo and Juliet. Before this project, Li's most famous role was Johnny Depp's dementia brother in different sky, which is obviously impossible to gather the popular audience.In fact, it indirectly shows the success of Bartz luhman's modern version of Romeo and Juliet.

Simon, of course, will not make Fox's mistake again.

May 10 may not be the prime time for the summer program, but it is far better than the original schedule in early November. Moreover, on the basis of the production cost of 15 million US dollars, the publicity of Romeo and Juliet directly reached 15 million US dollars, with 2107 screens.

What's more, on May 10, Warner Bros.'s Arnold Schwarzenegger starred in the $100 million blockbuster "evaporation secret order" was shown on the same day.

Generally speaking, the two projects are not comparable.

However, Simon is more optimistic about Romeo and Juliet than the order of evaporation.

The evaporation secret order in the original time and space is a standard for Schwarzenegger's personal career to turn from prosperity to decline. Later, Schwarzenegger can only maintain his popularity by remaking and failing the sequel of terminator. But outside the terminator series, after evaporation secret order, Schwarzenegger has no more representative works.

A thin camel is bigger than a horse.

In any case, Romeo and Juliet seem to be too weak in front of the order of evaporation. It seems unwise to let the two confront each other directly.

But if you want to hit the summer file, it is inevitable.

Want a better schedule and do not want to compete with the blockbuster, this good thing does not exist in the summer file.

Compared with mummy, mission impossible 2, 007 ghost party and so on, evaporation secret order is actually the weakest one, because Simon knows the box office potential of this project very well. In the original time and space, the evaporation secret order barely exceeded 100 million, just because there was no strong competitor in the same period. This time, although it also cost 100 million, under the change of various projects in the same period, the evaporation secret order has little hope of breaking 100 million.

On the contrary, "Romeo and Juliet" is very likely to become the first black horse to break the hundred million mark.

Because this love movie with beautiful men and beautiful women, backed by the national level big IP, is just the main consumer of the summer season. Young students, think about the girls who ran to watch the beauty of little plum in the original time and space, but they didn't run.

After the opening of Romeo and Juliet, on May 17, there was mummy.

If we put this project on May 17, we can also see that mummy and evaporate secret order are the most direct competitors under the premise that evaporate secret order may be a soft persimmon. At the same time, they will not squeeze the living space of Romeo and Juliet too much.

For several consecutive internal auditions, the new version of mummy starring Fang Kimer and Rachel Vichy is at least as good as Brandon Fisher's version in Simon's opinion. Fox, who is responsible for the distribution, also takes this project as the focus of the summer program, spending 35 million US dollars on publicity and distribution budget. Meanwhile, with the support of Danielle entertainment, the number of screens of the film has also reached 2986.

And then, on May 24, it's another movie worth talking about: black man.

That's right.

It's the black man starring jet Lee.

Simon has been quietly promoting the new world film industry to introduce excellent Hong Kong films for distribution in North America in recent years. The "red zone" is one of the most successful films. The Valentine's day rush hour at the beginning of the year is regarded as a peak for Hong Kong stars to enter Hollywood. And this "black man" was finalized before "rush hour" was released.

The production cost of the film is as high as 60 million Hong Kong dollars, which is absolutely a super blockbuster level on the other side of the ocean, and the project was originally planned to enter Hollywood.

Compared with Jack Cheng's humorous Kung Fu, Simon likes Jeter Lee more probably because of his feelings. Therefore, with the help of his boss, both sides hit it off. However, the 60 million Hong Kong dollars on the other side of the ocean, converted into US dollars, are just over US $7 million, which immediately becomes a small cost in Hollywood.

As a co producer, new world pictures won the omni channel distribution right of black man in Europe and America with an investment of 2 million US dollars. This is actually the reason why Hong Kong side mainly tried to test the water. After all, during the discussion of the project, Jack Cheng tried to impact Hollywood so many times, and only one red fan district can win. Therefore, the most important thing there is Hong Kong Island And Southeast Asian market, this is the big head of Hong Kong film.

Simon knows that "black man" is no less important to Jeter Lee than "red zone" and Jack Cheng.

In order to break into the western market, Jack Cheng came to the United States to shoot "the red zone", while Jeter Lee attracted Hollywood's attention completely by virtue of his own charm.

In the original time and space, after the release of "black man" in North America, it successfully achieved more than 12 million US dollars at the box office, far exceeding the production cost equivalent to 7 million US dollars. Not only that, the box office is still small. This kung fu movie from Hong Kong Island has achieved greater success in the video tape market, but the cumulative rental and sales revenue of video tape is more than 50 million US dollars.

Because of the success of "black man", Jeter Lee was able to get a villain role in Mel Gibson's "lethal weapon 4", which made him enter Hollywood smoothly, and further triggered a popular "wait two hours" story.This time, as long as "black man" can succeed, Simon also plans to plan for jet Lee.

Once upon a time in history, the Hollywood situation was successfully opened up, but Jeter Lee played a number of B-class films in succession, which were all somewhat unsatisfactory. As for the villains in "lethal weapon 4", this time, we should not mix them in.

In fact, there is a good opportunity recently.

Crouching tiger, hidden dragon.

In the original time and space, the first actor considered in crouching tiger, hidden dragon is Jeter Lee. Because of various reasons, he failed to reach cooperation and was finally taken over by Fage.

Simon is not going to change this time.

Fundamentally, crouching tiger, hidden dragon is more like a martial arts movie than a martial arts movie that really pursues visual effects. In addition, Li mubai, the hero of the movie, doesn't play much. The story focuses on Yu Xiulian and Yu Jiaolong. According to Ang Lee, this is a martial arts version of reason and emotion. The core of the movie is two women story.

So Fage is just right.

It may even be counterproductive to force Jeter Lee into this project. After all, when the audience looks at it in the future, ah, the crisp fighting in black man, who wants to see you and Yu Xiulian talk about the martial arts realm? We need to see Kung Fu.

On the other hand, Simon instinctively hopes to introduce more excellent Chinese actors into Hollywood.

The original version of Crouching Tiger, hidden dragon was given to Fage out of this consideration.

As long as everything goes well, there will be three famous Chinese actors in Hollywood in the next few years, Jack Cheng, kit Lee and Fage.

In fact, there are two Chinese directors.

Ang Lee, and Wu dove, who directed mission impossible 2, which was released on May 31, immediately after black man. In fact, as long as you don't talk about making war epics such as "the Whisperer" and "Red Cliff", white dove Wu will definitely stay in Hollywood for a longer time. Of course, Simon won't let Ang Lee shoot hulk and junior pie any more.

The original version of mission impossible 2 is directed by Wu Baige. This time, it is in line with history.

On May 31, Paramount's mission impossible 2.

On June 7, Adam Sandler's "over age student" is the third project of the summer program of new world pictures. This is Simon's intention to foster a new generation of comedians, including Ben Stiller, who has already joined the phantom of terror through an audition.

On June 14, MGM's "007 ghost party" opened the secret agent movie universe. This project does not have the funds of danielis entertainment to participate in, however, the follow-up agent movie universe begins to cross merge, and the situation will change.

21 June, police empire.

The crime movie, written and directed by James Mangold and starring Sylvester Stallone, was originally considered for last year's award season. After the completion of the film, several internal auditions showed that although the quality was still good, neither the top management of gaomen film industry nor the film critics who participated in the auditions thought that the film would win the favor of the Oscars. In addition, the competition for the Oscars last year was really fierce, so they simply adjusted to this summer.

It is intended to be released as a commercial film.

Of course, I didn't expect much, so I put it between the ghost Party of 007 on June 14 and guillotine on June 28. However, the production cost of the film is only $10 million, and even if it fails, it's nothing. What's more, Stallone's appeal, after all, is a summer file. A little publicity can still attract a lot of attention.

June 28, guillotine Valley, needless to say.

July 4, Independence Day holiday, this is actually a Thursday, one day ahead of the normal box office, MGM's other important project "Birdcage" is released.

The birdcage is a very different project, starring Robin Williams. The initial budget is $30 million, but the production process is slightly overspent, reaching $31 million. The film tells the story of a gay club.

Yes.

Gay men.

This project is very different in Hollywood, so MGM was quite concerned when it was first set up.

Simon intervened a little.

In Simon's memory, the birdcage ranked the seventh in the original time and space in the annual box office in 1996. Only the local people got 120 million US dollars, which happened to be MGM's production. Although Simon is still not too cold after watching the script and the film, to be honest, he prefers the lesbian, and the beautiful lily is the king.

But as long as the audience likes it.

Who's going to have a problem with money?

From May 10 to July 4, nine movies and important projects of westero system have been launched for nine consecutive weeks.

Then, there are five films, namely "different instincts", "ice blood storm", "uneasy farm", "Emma" and "kill a dawn", which are scattered across the subsequent summer vacation period of the Olympic Games. None of the five films is unknown.

"Different instincts", starring John Travolta and produced by MGM, is scheduled for July 19"Ice blood storm" is a new work by Cohen brothers, produced by gaomen pictures, and released on July 26.

"The ungrateful farm" and "Emma" are both adapted films from famous works. The heroines of the two films are Kate Beckinsale and Gwyneth Paltrow. They are also produced by gaomen Film Co., Ltd. and are scheduled for August 2 and 16 respectively.

It seems that both of them are the changes of English novels, but in fact, the two projects are obviously different.

The grange is just a distribution right bought from the UK, mainly to accumulate some exposure for Kate Beckinsale who played in "Thunderbolt baby".

Emma is produced by Miaohong's gaomen film company with a budget of $6 million.

It seems that the release date of the hard to comfort farm is a little earlier, but the Olympic Games are not over on August 2, so Emma is more valued.

The final film, a new film by Quentin Tarantino and George Clooney, is released on August 23 in the summer season.