Chapter 843

Simon can roughly judge where the first issue will go when he hears some sounds. He doesn't watch it with Jerry hall. He can't see it through the crowd. He just sniffs the women's fragrance around him and says: "these players are sponsored by tincobail. According to the cost, 5000 iplayers only cost more than $1 million. If you use this money, you can get one For 30 million TV programs, I think all the major TV stations are willing to continue to do so. "

Jerry hall is also in the TV industry now. I can see it when I think about it.

That's true.

A TV program with 30 million viewers is estimated to cost 500000 in 30 seconds according to the advertising quotation of the current TV network. A one hour reality show has 43 minutes of content and 17 minutes of advertising, which is 17 million US dollars. According to the calculation of 23 issues in a single quarter, only the advertising revenue reaches 390 million US dollars.

In fashion workshop, where Jerry hall is the producer and host, the advertising revenue in a single quarter is less than one tenth of 39 million, regardless of the income of the syndicate.

That's the gap.

Thinking, Jerry hall curiously asked, "the cost of this reality show should be very high, right?"

Simon smiles and shakes his head: "trade secrets."

Jerry Holden rolled his eyes at the man again.

It's not too secret.

It's just that Simon is too lazy to explain to women, because the cost of the first season of American idol is not fixed.

In the project planning stage, in order to avoid risks as much as possible, this reality show has set up two production plans, one is the stop loss plan in the case of project failure or flat response, and the other is the expansion plan after successful ratings.

Simon never felt that he would be 100% successful. For "American Idol", he was not reluctant to do his best, but also prepared for the worst.

Because the production cost of this reality show is really high compared with other TV programs in this era.

According to the stop loss plan, the production cost of the first episode of "American Idol" reaches 7 million US dollars, while "the story of the emergency room", which just started broadcasting some time ago, is also a long series, and the cost is not low, but it only costs 6.5 million US dollars. Although the audience number of "the story of the emergency room" is only about 20 million, as a TV series, it also has rich syndication Income, even in ten or twenty years, is not necessarily out of date. Reality shows, however, have timeliness, and the replay rate is very low.

Therefore, even if the average audience of "American Idol" reaches 10 million, the reality show will have to be cut off if it can be renewed for other shows.

According to the stop loss plan, if the number of people who start broadcasting is less than 15 million, American Idol will only produce one season, a total of 18 issues, 8 issues before the year, 10 issues after the year, and then close, no follow-up.

A single quarter of 18 issues, according to the calculation of $7 million, the total production cost is $120 million.

If the number of viewers exceeds 15 million, the second set of expansion plan will be implemented. Starting from the second week of broadcasting, two issues will be broadcast every week, and the total length of the first season will reach 32 issues. Because of the mode of shooting while broadcasting, the weekly shooting materials will be divided into two phases, and the cost will be naturally diluted. It is estimated that the production budget of each phase will be reduced to about 5 million.

A single quarter of 32 issues, according to a $5 million calculation, the total production cost is $160 million.

These details can't be explained clearly with the women around.

Now, the number of viewers has reached 30 million, and we will definitely choose the second single season 32 expansion plan.

Whether it's 120 million or 160 million, it's a blockbuster for TV programs in this era. In those years, when danielis made survivor, the grass-roots team continued to reduce the cost, and the total budget for the first production was only 5 million US dollars, which was the ultimate saving. Unfortunately, this kind of thing seems to have happened a long time ago, when the $25 million "Rain Man" was already a big production.

It's only seven years.

It's just two times.

Hollywood in 90s, just like Simon's memory of the era of China's film and television industry after 2010, capital inflows, star pay rise, production costs skyrocketing, and the 2000 Internet bubble burst, Hollywood was once again rational.

Simon and Jerry Holm hid in the corner to chat for a while, got up and went on socializing for half an hour, then left the party ahead of time.

Stay overnight at Hall's apartment in Greenwich.

I get up at six in the morning.

Last night, the exhausted woman was still in bed. Simon washed himself, dressed himself and left the master bedroom. The spacious flat floor apartment seemed very quiet. When he came to the living room through the long corridor, someone was already busy ahead of time. Not only a bodyguard arranged beside Jerry hall, but also two other waiters said it was Ms. Davis Let them come.

Several other servants in the apartment have been sent away on a temporary holiday.Simon didn't think that the housekeeper would make her own decisions, even if it was to serve herself, it was more likely that it was a girl's order, but he didn't mean to go deep into it.

There is a gym in the apartment, but I didn't plan to work out this morning.

Sitting in the living room by the window, reading newspapers, drinking coffee, and enjoying the autumn scenery of Manhattan.

It's not easy to see autumn in the city. In fact, it's divided into different districts. Wutong, Jerry Hall, has two rows of Wutong planted on the street outside of

's apartment. At the end of September, the parasol tree Ye Honghuang looks at it from the six floor, which looks like a wonderful ribbon, which is a colourful old apartment in Greenwich village. It has a special nostalgia, which makes people think of the passage of time.

So I didn't even want to pay attention to the newspaper in front of me.

A waitress was invited to ask a few questions. The other party soon sent an iPlayer player and whispered that if Simon had any songs she wanted to listen to, she could download them now. When the waitress spoke, she got close to him. The pleasant smell of the young girl came to him. Simon pointed to his feet with a smile. The waitress was very clever. She knelt down at the coffee table in front of him, quietly added some coffee for the man, and pretended to tidy up the scattered newspapers on the coffee table.

Simon puts on his iPlayer headset, selects from the list, finds a song "young and beautiful", and then presses the single loop button on the lower fuselage operation interface.

Some of the classics are really suitable for a single loop at some time.

autumn morning, the motley streets covered with Wutong, coffee, music, and women's fragrance.

Maybe God doesn't want to see some people sink in the perfect situation. The song in the earphone just circulates two or three times, and another slender figure emerges at the exit of the corridor at one end of the living room. This is a 11 or 12-year-old girl with red hair, white skin, big eyes, wearing a navel vest and short hot pants, revealing two chopsticks inherited from her mother Long legged.

Seeing Simon, the girl was not surprised at all. She sneaked up to Simon, reached out her little hand and put the earphone in Simon's ear. She leaned on the back of Simon's sofa for a moment and then said, "Simon, you must be narcissistic. You are listening to your own song."

Simon also found the girl who was close to him after he was taken away one of his earphones, but he didn't respond. After listening to the little girl's words, he said with a smile, "what's your father singing all day long?"

"My father..." Girls want to retort, just started to get stuck, some self abandonment way: "you are narcissistic."

The little girl said, turning to the side of Simon's sofa near the window, squatting down and lying on the armrest, glancing at the Wai's waitress who still kneels down beside the tea table. These are not the two of their family, but the girl is very smart to know each other's identity. Somehow, she feels a threat, so she pretends to be very dissatisfied and says to Simon, "last night, you were so angry It's rude to make my mother so loud. "

Simon just picked up the coffee and put it to his mouth. When he heard that the coffee almost came out, he quickly stabilized his mind before he was choked.

The maid beside the tea table also lowered her head slightly, probably hiding her smile.

When he had a rest, Simon motioned to the waitress next to him, "go prepare breakfast and tell them to add another one."

The little girl saw the waitress get up and reminded, "there are four people in our family."

The waitress looked at Simon and saw that her boss ignored him. She turned and left.

The little girl saw that both of them didn't care about themselves. She puffed her cheeks and went to the sofa opposite the tea table. She sat on it with her legs.

Simon didn't want to talk to the little girl. He put on his headphones again, listened to the music, drank coffee and looked out of the window.

The little girl and Simon confrontation for a moment, and finally first said: "my name is Elizabeth, you can call me Liz."

Simon answered casually, "well."

The little girl paused, raised her voice slightly and repeated, "it's Elizabeth Jagger."

"Well."

"Simon, you are so cold."

"Well."

"It'll be very unpleasant for girls."

"Well."

"I'll tell my classmates that Simon westero is an arrogant, aloof, and, uh, erotic jerk."

"Well."

"Don't think my mother likes you just because you are rich."

"Well."

"Simon, I have a crush on an Hermes bag. Will you buy it for me?"

"Well Don't buy it. "

"That's mean." The girl saw Simon finally no longer mm-hmm, turned her lips, still did not give up: "you are my mother's lover, you can be regarded as my stepfather, you should buy it for me."

"You still need your own father for this kind of thing."

"My father is more stingy," the girl said, and slightly opened her eyes: "do you want me to call your father to sell it to me?""Yes."

"Dad."

"Buy it!"

The little girl tried her best to hide her joy and immediately said, "Dad, can I borrow your private plane again? I want to take my friends to Miami on the weekend and learn to surf by the way. Cynthia always shows off her surfing in front of me. By the way, we also need a coach who is more handsome. Well, it's OK to be half as handsome as Dad. "

“……”

"Dad ~ ~ dad ~ ~"

"stop, this needs your mom's approval."

"Mom will certainly agree."

As she said this, the little girl sprang up from the sofa with a grin on her face, crossed the coffee table with her bare feet, jumped into Simon's arms, gave him a kiss on the face, dropped a sentence to catch up and disappeared again.

That's very nice.

Girl, what about your integrity?

It's so obvious.

Simon leaned on the sofa and thought for a moment. He made up his mind that if his son dares to be so coquettish in the future, he would fight first.

My daughter.

Yeah.

We need to be rich.

But think about it, Seattle probably won't be so coquettish with itself. Little snow, who cultivates her children's style as a female assistant, is most likely to become a lady.

That's good.

Simon is still the only one at breakfast.

I left Jerry Hall's apartment just after seven in the morning.

Today is Wednesday.

Yesterday announced the merger passed the Federal Audit news, today's work schedule is still full.

I came to Denise TV Headquarters in Greenwich early.

Sitting in her office here, she didn't see the relevant data from the newspaper in the morning, so girl a sent more detailed ratings of the first issue of "American Idol" last night.

After the launch of 34.7 million, the number of viewers of "American Idol" did not fall, but continued to rise, reaching a high of 41.9 million at one time. After 86 minutes of two episodes broadcast, according to the final statistics, the average audience number reached 37.2 million, and the audience rating of 18-49 years old core audience most concerned by advertisers reached 20.7, directly sharing more than one-fifth of the market share.

Because of the rise of cable TV, the market share of public TV network has decreased from more than 90% in the peak period before the 1980s to about 60%, which is also the main reason why the old TV network has chosen to sell. Now, American Idol has taken a fifth of the market share directly from other public television networks and cable networks, so we can see how strong this reality show is.

As a key autumn project jointly created by Denise and metropolitan ABC, the advertisement of "American Idol" is not packaged for sale, but adopts the strategy of bidding for each issue.

Because of the lack of evidence, the first two episodes sold only $300000 for 30 seconds.

It's the same as survivor, whose audience number exceeded 30 million in those years. However, it's not 1988 now. The entertainment industry's production cost has increased dramatically, and the advertising price has also gone up. The 30 second offer of 300000 is only equivalent to the 20 million audience standard.

Customers who bought last night's advertising session obviously took a big advantage.

Now, with an average audience of 37.2 million, the beginning means that from the next issue, the 30 second ads of American Idol will be able to sell to more than 500000. It is not impossible for the 30 second ads to reach $1 million at the eye-catching moment of the final or semi-final.

According to the statistics given by the television department, the average price of 30 second ads in the first quarter is about $600000, which means a total of $650 million.

And it's just advertising.

There are also programs like tincobail that are sponsored by the name.

All kinds of surroundings.

The tour income of the players after the end of the season.

It's not as good as the hit TV series, but it can't be underestimated.

And overseas copyright sales.

In my memory, fox spent $75 million to buy the TV rights of "American Idol" from the British Copyright dealers. This time, it was sold from the United States to take out. If it was less than $75 million, it would not be a big problem. The United Kingdom, France, Germany, Japan, Italy, Spain, Australia and other countries sold it one by one, and the little makes the most of it.

All of these add up, not much less than the revenue of plug-in advertising.

Compared with many TV series whose production cost is still less than 50 million US dollars, American Idol, which has a budget of more than 100 million in the planning stage, no matter whether it is successful or not, undoubtedly makes Denise entertainment bear a great risk, so she has prepared an extra stop loss plan. Now, it's only estimated that 650 million dollars of plug-in ads will be paid, and no one will think that the investment of hundreds of millions of dollars in this project is throwing money at random.