Chapter 702

After accepting the acquisition of melisandro, CK has rapidly become the hottest brand of New York Fashion Week in recent two years.

This year's CK fashion show is scheduled for Wednesday, September 28, at seven o'clock in the evening.

In the new week, women and children return to Los Angeles. Simon continues to stay in New York and makes an appointment with Sofia in advance to attend the walk show on Wednesday night. It's not to personally increase the popularity of CK. Simon's attendance will not appear in any news release, but just to see the development of the brand in the past two years.

At the beginning of the acquisition of CK, Simon went out of his way to find the fashion show videos of the brand in the past few years. The result can only be described as miserable.

The crude and simple T-stage, the models with crooked melons and cracked dates, the atmosphere of the show, and the most serious thing is the lack of distinctive fashion design.

In fact, I also know that the main reason is that people are poor and have short ambitions.

There is also the reason why Simon's eyes are too high after seeing the scenery on the top of the mountain.

However, Simon told Sofia at that time that if CK is still the same as that on video two or three years later, there is no need for the brand to continue.

It was acquired in the first half of 1992, and now more than two years have passed.

Because in the past few years, Calvin Klein, the founder of CK, spent most of his energy on brand management. He was unable to focus on design. After melisandro acquired CK, he quickly hired another cutting-edge designer, mark Jacobs, who had attracted the attention of the industry in recent years. He was one of the designer candidates of Gucci brand, but Simon chose according to his memory I met Tom Ford.

After the designer changed, Calvin Klein let go of the brand design work and was fully responsible for the enterprise operation.

In 1993, with the tacit cooperation of Calvin Klein and mark Jacobs, and relying on the efforts of the parent company in all aspects of resources, although CK became the only loss making brand of melisandro, the annual revenue growth of the company reached 73%, from the revenue of over 100 million in 1992 to 170 million US dollars in 1993.

In the first half of 1994, compared with the same period of last year, CK's revenue growth is still as high as 67%. In the first six months, it achieved revenue of 130 million US dollars, and the annual revenue is expected to reach 280 million US dollars, with an annual growth of about 65%.

Although it is estimated that there will still be a loss of about US $20 million this year, exceeding the loss of 13 million last year, Simon has no dissatisfaction with the rapid growth of the brand.

I work as usual until more than six o'clock.

Simon went straight from westrow headquarters to the CK show.

The show was not arranged in the tent of Bryant Park where the brands were clustered. Instead, it rented Morgan Library near Bryant Park as the show venue.

Just this one is very expensive.

Moreover, even if ordinary brands want to spend money, they can't rent such a venue at all, because this is Morgan Library. CK can only rent part of the space in the venue after signing many restrictions and paying enough fees. After the show, he must be responsible for clearing all the traces of the show before tomorrow morning.

This is actually part of brand marketing.

Although New York Fashion Week is not as famous as Paris and Milan, if you want to attract more media attention in dozens of brands of New York Fashion Week, you must do everything possible, including gorgeous shows, top models, supporting stars and all kinds of elements.

Finally, design.

Of course, design is the most important thing.

If the clothing can't win the favor of consumers, everything else is in vain.

When Simon arrived, less than 10 minutes before the opening of the show, there were still a lot of people inside and outside the gate of the Morgan Library. The media spectators who couldn't get the invitation came to rub the popularity together, and the traffic on the street was blocked.

The Morgan Library occupies most of the block.

Simon's car passed through the crowd and came to a side door on the other side.

Sophia and the man hugged him, took him in and said, "do you want to go backstage? The girls are changing."

Of course, it's clear what happens when the backstage models change their clothes.

Simon nodded and said, "good."

Sophia gave Simon a white look, but still came to the backstage. In fact, it was a hall temporarily separated. On one side of the hall was a wide corridor with a t-platform.

Standing at the entrance of the corridor leading to the front desk, looking around, everyone is busy and the scene is a bit scattered.

Under the guidance of Sophia, Simon sees mark Jacobs squatting on the ground not far away, manifestly modifying a model's clothes with a pin. His action is very rough, and he yells at an assistant.

It doesn't feel strange.

Just like the director of a film studio, several big shows every year are a big test for designers, and no one will care.

Even in a mess, Simon's arrival was soon discovered.A lot of models have flashed in their eyes, and those who are familiar with each other will say hello to Simon. However, because they are about to go on stage, there is still a "Lady" next to the man who is covetous. Even the waist essence and leg essence, who are closest to Simon, have not come together. They honestly let the make-up artist check their make-up.

It's not all.

Simon soon saw grace spatter turn out of the makeup area from far away, with a bag on her shoulder and two Motorola micro TAC phones folded in one hand. Just this little detail can tell how busy women are these days.

Grace had thought that some emotions would gradually fade after she hadn't seen her for a while.

It's also a show full of people around.

However, looking at the man's smile, grace quietly took a deep breath, and then gave up the struggle.

Forget it. I can't help myself.

Ignoring Sophia's banter, she comes near and opens her arms to Simon, trying to be more natural: "good evening, Simon, I didn't expect you to come."

Simon and grace hugged and said, "I happen to be free tonight. Why are you here?"

Grace reluctantly released the man and said, "it's the most important walk show of New York Fashion week. How can I not watch it myself?" He looked at the little man in front of him and explained this. Then he remembered that Sophia was still nearby and nodded to her.

Sophia just smiles.

It tastes good.

More still curious.

During this period of contact, Sophia knew that Simon had given a lot of resources to the woman in front of her, and she also cooperated as much as possible.

I just didn't expect that the relationship between them would be like this.

When did his little man get dizzy with such a woman, he was still fascinated.

When she got close to Simon, Sophia just had a very direct plan to go up.

It's only these years that I've accumulated feelings.

Among the lovers of the same age, there is another woman, Celia Miller. Sophia knows that she is of the same kind as herself, and even more utilitarian. She is not as pure as this woman.

It's like a desperate girl with a declining IQ.

This woman and child should be as old as the two in her family, right?

It's so weird.

So thinking, Sophia even had some inexplicable jealousy.

Three people are chatting, a nearby staff member reminds loudly, the last minute prepares.

The models began to gather towards the exit to the runway.

Sophia instinctively didn't want Simon and grace to talk too much. Originally, she planned to watch it backstage, but then she suggested, "Simon, let's go ahead."

Simon didn't think much, nodded and said, "good."

Grace also has to look after the girls in her name backstage. Of course, she can't go to the front desk with her. However, watching Sophia take up the man's arm and leave together, the corner of her mouth is slightly bent up, a little more proud.

Although I didn't want to fight for anything, it's really a happy thing to make Sophia fishy hostile to her.

Front desk.

The light had dimmed, and there was no room available. Simon and Sophia walked around to the other end of the corridor and stood behind the media area at the end of the runway to watch.

In the flickering light, you can still clearly see all kinds of big brands sitting in the first row on both sides of the T-stage.

This is the biggest feature of melisandro's fashion show in recent years.

Instead of piling the photographers of various media on both sides of the runway, they are placed at the back or at the end of the runway. The first row is reserved for all kinds of superstars, celebrities and media celebrities who can increase the popularity of the catwalk.

The light music sounded and the models soon began to appear.

It starts with Naga Allman.

Simon is not shy about this. This is her leg essence. Naga's style is very compatible with the CK sexy and rebellious brand connotation, so it is still the spokesperson of CK perfume.

In fact, I also evaluated the impact of the storm in the first half of the year on the cause of lumbar and leg essence.

Because public opinion is well controlled, the result is that it has little influence.

Ordinary people naturally have a kind of natural emotion towards the lace of big people. What's more, the person concerned is Simon westero.

Sophia stood beside Simon and explained to the man, "the design inspiration of Mark's women's dress this season comes from the legend of vampires and witches. It focuses on the mysterious and cool style and adds a small amount of intellectual elements. Therefore, he chose Morgan Library as the show site."

Simon nodded slightly.

Simon doesn't know much about design, and he doesn't intend to spend too much energy on it. However, it is a kind of success that the fashion being released can make him feel pleasant.

These years, Simon has seen a lot of press conferences, and he can tell the good from the bad at a glance.

Many things are so simple.It's like a movie.

Simon's criterion for judging a commercial film is whether it can be watched by the audience unconsciously.

For many commercial films dominated by Simon, that's what he asked.

However, it is not easy to achieve this seemingly simple requirement.

Simon's impression of the most coherent film is James Cameron's first "terminator", which is really the kind of one go, staring at the big screen, in the twinkling of an eye, a full story has ended, there is no messy branch line, no unnecessary drama, no messy narration, no untimely slow mirror moment, just in one go.

It is not without reason that James Cameron can become the most successful commercial film director in Hollywood.

In the show.

This year's CK show released a total of five series, lasting 20 minutes.

Mainly women's wear.

Men's wear will be released separately.

Although the time is a little long, no one feels boring at all. No matter it's the fashion itself, or the models participating in the walk show, or even the layout and music atmosphere of the show, CK has achieved the ultimate goal.

Many models of fashion week have to catch up with many shows every day.

However, for this show, most of the models didn't take on any other work from this morning. They came to rehearse and prepare for the show in advance. Therefore, compared with other brands' messy makeup, CK model's well-designed style is very unified, and some models even cut their hair as required.

Not only the models, but also the lighting and music of the runway are specially made for the show. Hollywood's professional lighting and music masters are working on it.

In addition, van clenburg also provided a batch of high-end jewelry as accessories for the show, with a total value of more than $20 million. There is a 12 person security team in the backstage to escort.

All of these, in fact, mean a very expensive budget.

It's also worth it.

The rapid growth of CK in recent two years has contributed a lot to its brand marketing.

Several months of preparation, 20 minutes, the perfect end.

At the end of the press conference, most people did not leave. CK also prepared a grand after party at the gramacy hotel.

Simon follows the transition.

At the end of the show, the waist and legs are not so restrained. After arriving at the party hall of Gramsci Hotel, Simon is snatched from Sofia, and other models participating in tonight's show are soon gathered around.

Most of them do.

In addition to Naga olman and Yasmin Garry, Cindy Crawford, Linda evangelinsta and other old supermodels, as well as Grace's new models, such as Tracy Goff, EVA hezgova and Daniela pusteva, have all participated in the show. Some of them have deliberately lowered their prices in order to get into the show, and none of them are free.

As we all know, with the exposure rate of the CK show, it is no less effective to show up on such a show that will appear frequently on various media platforms in the next half a year than on the covers of some fashion magazines.

It's actually the same.

The reason why we elaborately create this show, or each show of melisandro's various brands, is to be able to spread as a classic.

In addition to the more and more important TV channels, the melisandro show in recent years has been carefully edited and made into high-definition video for users to download on the Internet, and has become a classic collection of many netizens.

The party lasted until about nine o'clock, and Sophia pulled Simon out of a group of goblins and took him to a booth in the corner of the hall.

There's a bearded man in a light gray Plaid suit waiting.

The man's name is Jenny Versace.

The founder of Versace.

Seeing Simon coming over, Jennie Versace quickly got up to greet him without slighting a young man with an unclean lipstick on his face.

No one knows better than him what happened in the past.

Jennie Versace even hesitated a few days ago whether Versace would return to Milan for Fashion Week this year.

No matter how important it is to make money, no matter how important it is to live.

At the beginning, feixijia was given a bullet as a warning by the glorious society, and Versace, who lives in Miami, also received his own "gift.". Later, the Stefano family evaporated, which did not make Versace feel relaxed, for fear that his pond fish would be affected at any time.

It was not until melisandro's Sophia Fischer contacted him that this kind of fear was a turning point.