Chapter 699

Because "angel of sin" and "dangerous men and women" have not reached the level of excellence, and their commercial potential is not high, the team of gaomen film did not make much effort to conduct public relations operation for the two films that were shortlisted in the main competition unit this time.

On September 19, the film festival closed with a predictable ending.

The golden lion is still Simon's memory of the double yellow eggs "storm is coming" and "long live love", danielis entertainment completely vacant for a year, did not win any awards.

This is actually a result that everyone is happy to see.

If Denise entertainment comes back with a full load every year, the game can't go on.

At the end of the closing ceremony, stars and celebrities who still stayed in Venice rushed to the closing dinner from Lido film palace. A reception was held in advance on a private island about five kilometers from the main urban area in the north of Shuicheng.

The island is another property under Simon's name. It is only three hectares in size. In the center stands an Italian style castle with an area of more than 6000 square meters and more than 160 rooms.

Simon has always preferred the simple style of modern architecture.

Over the years, however, Simon has also realized that if he wants to own properties all over the world, he can't follow his own preferences exactly like domay point. Just like this castle on the island of Shuicheng, it is a protected building that has been recorded by the Italian government for a long time. Even if it is privately owned, it can not be demolished or rebuilt without authorization.

What's more, Venice, a city with profound historical deposits, suddenly appears a modern villa with glass and cement structure in the style of Beverly Hills, which even Simon thinks is in tune with.

Over the years, different styles of buildings around the world have been tried in turn, which is actually not bad.

The reception being held is not aimed at the few remaining guests of the festival, but mainly for the partners and management of westero system.

During the 12 day Film Festival, danielis entertainment and melisandro held seven kinds of brand activities, including business promotion, film marketing, industry exchanges, etc. the core is to promote danielis Entertainment's films and various luxury sub brands affiliated to melisandro.

Luxury brands are not suitable for large-scale TV advertising, they can only seek exposure from other aspects.

Film Festival with luxury, style, perfect combination.

At the end of the film festival, this reception is also a small celebration.

"With the establishment of the world trade organization, globalization has become an inevitable trend. If the luxury industry wants to adapt to this trend, it is inevitable for it to combine and restructure into a comprehensive large luxury group. Because one ship can't complete the global exploration, only one fleet can hope to achieve this goal, which is also the reason why melisandro continues to acquire other brands. "

Inside the castle hall.

Simon is talking with Georges Bulgari, the chairman of Bulgari. Sophia Fissi, who is wearing a purple evening dress with one shoulder, is leaning on his arm and facing many guests with no intention of avoiding it.

During this period, melisandro company officially completed the acquisition of baogeli.

In the final transaction plan, melisandro's valuation is US $7.3 billion, and Bulgari's valuation is US $1.3 billion. Both sides have made some compromise. Melisandro successfully obtained the expected 40% of Bulgari shares. The trading mode of cash plus stock is equivalent to US $300 million in cash plus 3% of melisandro shares.

Another target is Constantine. After a stalemate, brand owner Ahmed Yamani finally let go in early September.

The final transaction price was US $230 million.

Compared with Bulgari, melisandro is not a must for Constantine.

The experience of operating van cletta made Sofia realize that in the field of jewelry and watches, jewelry is the big one, and watches only account for a small part of the business.

At the present stage, Constantine is still a pure high-end watch brand. If it is bought, its status in the short term may be like that of the Chateau lato of melisandro, which is mainly a status symbol of collection.

For melisandro, who is more concerned about the development potential of the target enterprise, it's natural that it's the best to get Constantine, which can be regarded as adding a pearl to her own luxury brand matrix. If she can't get it, it's not a pity, so the initiative is entirely on melisandro's side.

At a time of economic downturn in Europe, apart from melisandro, Armani could not find any other suitable buyers in a short time.

In fact, the price of US $200 million to US $300 million is not high, except for professional luxury groups such as melisandro, there are not many other investors interested, including LVMH, melisandro's most direct competitor, which has stopped expanding temporarily due to the economic downturn. Therefore, even if there are other buyers, the offer price will only be lower than that of melisandro.

US $230 million, 70 million lower than the US $300 million expected by Yamani, which is also the reason why the two sides spent a long time in sawing.

And this time, it's all cash.

Yamani also wanted to replace some stocks, and neither Simon nor Sophia agreed.In fact, if the business fails this time, the former Saudi oil minister will stick to it for a few more years, and when the economy recovers, he will surely be able to sell Constantine at a higher price.

It's just that few people in the world can see the future except Simon.

In the end, Armani chose to sell Constantine.

Drop the bag for safety.

This year will be a big expansion for melisandro, with the successive wins of Bulgari and Constantine, plus Versace.

It didn't mean to buy Versace.

The changes during this period have changed Simon's attention, and he has reached an agreement with the glorious society.

Simon had previously arranged for the First Boston side to contact with Versace to promote the IPO, which was intended to push Versace off the cliff. The plan changed temporarily. First, Boston stopped contacting with Versace under Simon's instruction.

Next, without Simon's consent, it is impossible for Versace to go public in Italy or the United States.

In any case, because of the big disturbance caused by this company, Jennie Versace has no other choice at all, and Simon will not give the other party any other choice.

At the reception.

George Bulgari, who is in her forties, is the fourth generation leader of the Bulgari family.

Although he has accepted the acquisition of melisandro, the head of the Bulgari family still has some concerns about melisandro's development plan. He just put forward it to Simon and listened to the young people in front of him explain melisandro's globalization strategy. George Bulgari asked, "but Simon, do you think it is necessary for us to expand our business to Latin America and West Asia Even those regions of Africa? "

Simon said: "of course, there is a need where there are people. We may not open our own flagship stores in those places, but we must let the rich people in those areas know our brand and let their wives or daughters think of Gucci or Bulgari when they go shopping abroad."

George Bulgari's young wife, who was obviously a teenager younger than her husband, was looking at Simon with bright eyes. Then, Simon, how do you think we can promote the brand to Africa

Simon glanced at the woman next to George Bulgari and said with a smile, "it's very simple, like movies. Hollywood blockbuster movies have a very strong communication ability. As long as we mention or give more scenes in popular movies, we can have a good communication effect. Lady, if you've seen "pretty girl", the sales volume of the sports car that appeared at the beginning of the film has more than tripled because of the popularity of the film

Obviously, a young woman who was born as a model casually took her husband by her arm, but she was in hot pursuit of Simon: "but do Africans watch movies, too?"

Simon patiently said, "of course, and there is a great demand. However, it's a pity that they generally don't look at the original. "

The woman gloated and said, "Oh, that's a pity."

Simon smiles.

There is no need to explain the cultural invasion and so on.

As Simon stopped talking, George Bulgari immediately raised her glass to them and left with her reluctant but afraid little wife.

Simon westero has a reputation for some of his hobbies.

We must be on guard.

Sophia looked at the figure of the two people leaving, gently rubbed her body on Simon's arm, and joked: "do you need me to help you prepare the contact information of that woman?"

Simon beckoned for the waiter, took another glass of red wine, looked at Sophia, who was more and more gorgeous under the crystal chandelier in the hall, and said, "OK, or just send it to my bed."

Sophia said: "I will send you to bed directly. Do you dare to jump on it directly?"

Simon shook his head honestly: "I dare not."

Sophia said with a smile: "the richer the man is, the more timid he is."

Simon reached over, fingertips across the woman's face, waiting for Sophia to shy away, then said: "I'm actually very brave, just afraid to hurt you."

Sophia stopped and understood.

Indeed, with the little man's wealth and status, there is no need to have too much scruples.

Thinking about the things he did for himself, Sophia suddenly felt a little emotional. She took the man's arm and made some effort. She leaned over to his ear and whispered, "Simon, shall we go upstairs?"

Simon looked around at the guests. "Isn't that good?"

Sophia had already led the man to the stairs and said, "Angie, they are entertaining you."

Many people in the hall saw Simon and Sophia disappear at the stairway, but they didn't express any objection. A young man's status was too high and power was too powerful, so he would take everything for granted. Simon left, and Angela arenz, already Gucci's CEO, and Ella doechman, President of gaomen pictures, automatically took on the social work.I woke up again the next morning.

Sophina rarely plays with some women's small temperament. She holds Simon as a pillow in her arms and doesn't let him get up. Simon just stays in bed once, until the sunlight breaks into the bedroom through the curtain.

More than nine o'clock, aware of Simon's intention to get up, Sophia first got out of bed, went to the window to open the curtain, and then returned to the big bed.

The bright sunlight sprinkles in the bedroom, sprinkles on the woman.

Then, get up and fail.

At noon, Sofia, blushing, put her head on Simon's chest, felt the man's powerful heartbeat, hesitated for a long time, and finally said, "Simon, I suddenly want to have another child."

In fact, since last night, Simon felt some kind of impulse of women. Hearing this, he didn't feel surprised. He said, "if you want to think well, it will be very troublesome. Jennie and Jennie, as well as Daniel and Gemma, well, the most important thing is yourself."

Janet was able to accept the female assistant, but she would not allow Sophia to enter the domay point estate.

Sophia's two children are no longer ignorant. If they know that they are going to have another brother or sister, they will inevitably resist.

One more thing.

Sophia's birthday, August 17, 1954, that is, last month, the woman just turned 40.

There was no birthday party.

Simon didn't forget to prepare a birthday present for the woman.

Although some people believe that Sophia is 30 years old because of her personal foundation and careful maintenance, some things are true after all.

Sophia just looked up at Simon and said, "I just want to know your opinion."

Simon lifted the woman up, leaned over to kiss her and said, "I want to hear the truth?"

Sophia nodded.

Simon said: "if I can, I hope I can have many, many children, and then the Westeros can rule the world."

Sophia turned her mouth: "genetic instinct again?"

Simon said with a smile: "yes, Freud thinks that all human behaviors can be explained by sex. In my opinion, it should be attributed to genetic instinct. Maybe in the future, when I get old, I can write a book similar to the analysis of dreams to explain this phenomenon. "

Sophia didn't digress too far from the topic and said, "so you agree."

Simon nodded slightly and said, "however, if you give birth to yourself, I am such an irresponsible man. I will certainly not take care of it, and there is no alimony. Besides, your work will certainly be affected."

Sophia put her face on Simon's chest again: "you don't care, as long as you promise." Sensing some of the men's hesitation, Sophia added, "I'll talk to Janet first, and if they don't agree, the child can talk to me by the name of FeSi."

Simon gave a pause and said, "in fact, your last name doesn't sound good at all."

Sophia gently hit the man on the shoulder: "don't talk, I want to sleep for a while, so tired."

Simon stopped talking.

They didn't leave the bedroom until one o'clock in the afternoon.

After lunch, we left Venice and flew to New York.

New York Fashion Week will open on September 23.

It's the first fashion week of this fall's fashion season.

A big change in the four fashion weeks.

Before that, the four major fashion weeks were held in the order of London, Paris, Milan and New York.

New York Fashion week came last.

With the status of New York Fashion week getting higher and higher, some people have long expressed dissatisfaction with this order. After the spring fashion week in the first half of the year ended, some people formally proposed it, which won the unanimous support of many brands, and then officially announced it in July.

Melisandro's CK company in North America and westrow's Ltd group are both involved in promoting this.

If it is to compete with Paris or Milan for this ranking, New York may not be able to catch it. The opponent is London Fashion Week, which has not been in a prominent position among the four major fashion weeks. New York Fashion week took the lead and announced the decision directly. London Fashion Week, which had no confidence to fight the crash, had to compromise and take the initiative to postpone the date.

Naturally, the two major fashion weeks in Paris and Milan will be postponed in turn.