Chapter 679

Explain that girl a continues to pay attention to the follow-up of Warcraft and discusses some other things. Alison leaves the study and Simon looks at the box office data report of the past week.

From July 15 to July 21, Forrest Gump was released. The title is too familiar for Simon.

In the original time and space, 1994 was rated as the year when God wanted to see a movie. In that year, a series of classic movies such as Forrest Gump, Shawshank's redemption, vulgar novel, true lies appeared in Hollywood. Besides Hollywood, four weddings and a funeral, red in blue, white and red trilogy, east evil and West poison appeared Films such as "the sun shines" and "sunny days" are also shining in their respective fields.

This time, however, the Los Angeles Times article is no coincidence.

Some time ago, after the release of Forrest Gump, at a high-level Party of danielis entertainment, Simon casually talked about this with Amy Pascal, Ella doechman and others. Although only half of 1994 has passed, there have been enough classic movies in Hollywood and other places this year.

On the other hand, Simon has only discussed with Amy about the idea of suppressing his films and reducing the number of members of the 100 million yuan box office club. Other senior executives don't know what Simon is thinking.

This kind of thing is not suitable to be put on the table in a big way.

Then, Ella doechman, who has become more and more good at word-of-mouth marketing in recent years, keeps Simon's remarks at the party in mind. Yesterday, stealing the wire was released, which once again won the classic level of media reputation. Doechman quietly concocted this article to publicize the saying "God watches the movie.".

After the two blockbusters "stealing the line of fire" and "burning eyebrow pursuit" on July 22, no other heavyweight films will be released in this summer season, and the follow-up will be the full play time of the existing films.

Without the stimulation of new films, the market will inevitably cool down.

Now, with the publication of the article "God wants to see a movie in 1994", and with the help of Denise's entertainment, it has quickly become a hot topic.

In order to avoid the suspicion of boasting, the article covers a very wide range. The excellent films that have been produced in and out of Hollywood this year are basically mentioned, and many hot projects that have not been shown in the world are also included.

The point, of course, is Hollywood.

From this year to now, there are various traditional types of Hollywood, such as four weddings and a funeral for love, detective airplane head for comedy, Stargate and Batman: the rise of the dark knight for science fiction, speed of life and death, true lies and burning eyebrows for action, Forrest Gump for plot, evocation for horror and crime "Romeo stained with blood" and "stealing the line of fire", even in the independent film circle, there are masterpieces such as "crazy shop assistant".

Well, although many of them are related to Denise entertainment, it's been a fruitful year for the world's film industry anyway.

It's like god suddenly wants to see a movie, so there are so many classics.

After the article was published, many newspapers, TV and Internet media have expressed their views on this topic.

Although there is no lack of irony and opposition, under the strong public opinion guidance of danielis entertainment, the mainstream concept generally agrees that this year is a super film year.

Under the influence of such a wide range of social topics, even many ordinary people who have not been used to watching movies for a long time have entered the cinema one after another, and some audiences who have already enjoyed a large feast in this summer festival, in order not to leave a "regret" for this year, have begun to buy tickets again.

As a result, with the continuous spread of the topic on July 23, an obvious climax of film viewing appeared again in the North American film market.

As long as there are enough media resources, it is not difficult to mobilize the public mood, and the general public often has obvious herd mentality.

Simon remembers that a number of films across the ocean that achieved box office miracles came into being after the audience's emotions were aroused.

Human nature is common.

Even though the North American film market has a hundred years of history and is far more mature than other regions, audiences are still vulnerable to the influence of public opinion.

One of the most typical is the DV horror film "the witch Blair" in Simon's memory, which many audiences are not interested in seeing for the second time. Because of the phenomenon virus marketing, which is hard to distinguish between true and false, it sold nearly 250 million US dollars in the global box office at a cost of 60000 US dollars.

In this time and space, Simon's first film "Lola Run" was also caused by the strong topicality of his then 18-year-old talented director, which eventually created more than $200 million box office results in North America.

As a result, Simon has been instilling "event effect" marketing techniques into the team of danielis entertainment over the years.

Gaomen film's "God wants to see a movie in 1994" is another classic application of "event effect".

Although the effect of the weekend when the topic just started is not obvious, according to the data feedback of Denise Entertainment's self owned cinema line, the number of people watching movies on the weekend has increased significantly compared with the expectation.As long as it works properly, this topic will not be a problem until the end of the summer program at the end of August.

Not only that, there is still half a year before the end of 1994. As long as there are excellent films in the following festivals, such as Halloween, Thanksgiving and Christmas, this topic can be mentioned repeatedly, constantly stimulating the audience's desire to watch movies.

In the end, this seemingly simple topic of marketing alone can add hundreds of millions of dollars to Hollywood's box office revenue in the rest of the year.