Chapter 658

June 17, Friday.

Another box office week is coming, "Batman: the rise of the Dark Knight" has been released. According to the preliminary statistics, the media comprehensive score after the premiere of "evocation" has also reached a very excellent 8.6, which also makes more people have the idea of coming in and exploring.

Film marketing, in the final analysis, is to find ways to stimulate the audience's desire to see the film.

The new world film team's series of publicity techniques can be called the perfect way to achieve this. Before the large-scale release of the film, the audience's viewing tendency has been mobilized to the highest level.

As the most direct competitor of this week, Columbia Pictures held the reputation of "city bumpkin 2" tightly until Friday.

June 17.

Evocation officially opened in North American Theaters with 2362 screens.

The opening screen scale of city bumpkin 2 also reached 2243.

Then, compared with the one-sided media praise of "evocation", Billy Christo starred in this comedy sequel which created a domestic box office of 123 million US dollars three years ago, but the media reputation was directly destroyed. On Friday, the comprehensive media score was only 1.8, and few media spoke well for the film.

Among them, the critics of Newsweek even sarcastically derided "city bumpkin 2" as "a meaningless and shabby sequel. I'm very curious about how the film creators concentrated on such a bad job.".

The word-of-mouth and box office of Hollywood movies have never been absolutely positively correlated.

Because the film market has always had a fixed demand for film viewing at any time, if there is no other strong film in the same period, such as "city bumpkin 2", a sequel with the popularity of the previous work, even if the reputation is very poor, it can attract many audiences to buy tickets.

However, this time city bumpkin 2 is directly hit by the well-known "evocation", let alone Batman: the rise of the dark knight, which is still popular in the third week. For the audience, whether it is to choose a new film "evocation", or to brush the absolute price of "Batman: the rise of the Dark Knight", it is obviously more cost-effective than watching a big bad film with a media score of only 1.8.

As a result, with a budget of $40 million, city bumpkin 2, which is expected to earn at least $30 million or $50 million in box office without fierce competition, has been run over by evocation and Batman: the rise of the dark knight.

June 17 to June 23.

"Batman: the rise of the Dark Knight" easily won three consecutive titles. After the box office cut last week, the film's decline narrowed to 27% this week, and received another $47.51 million, with a cumulative box office of $240.23 million, becoming the first domestic film with a box office exceeding $200 million in 1994.

Second place on the list.

Even if expected, the opening box office performance of the film is obviously beyond many people's expectations.

Seven days in the first week, the box office of "evocation" reached 42.39 million US dollars, becoming the second film with a box office of more than 40 million US dollars in the first week of 1994. Before that, in addition to the phenomenal Batman: the rise of the dark knight, the highest box office performance this year was only $36.61 million for Stargate.

After the box office data of the film came out, many media all exclaimed that "evocation" would become another "sixth sense" or "Exorcist". Simon did not have such extravagance. To be exact, "evocation" tends to be a model of perfect commercial film and classic marketing operation, which does not reach the phenomenal viewing trend of "sixth sense" and "Exorcist" a few years ago.

Even so, only the opening of $42.39 million box office in the first week has made Denise entertainment recover a large part of the total investment of $45 million. There is no doubt that the local box office of the film will exceed 100 million, and it can even reach the range of $150 million to $200 million.

Simon had personally approved the publicity budget, which was twice the production cost. His most fundamental expectation was that "evocative movie universe" would get off to a good start. As for the box office, it's best to break through 100 million. If we can't break through 100 million, as long as we can reach the hot sale level of 60 million to 80 million US dollars, the project can also reach the standard, and this series of projects can also be carried forward smoothly.

Now, North America alone has a box office potential of US $150 million to US $200 million, and the global sales of films are just around the corner. Denise entertainment has made a big start in the "evocative movie universe.".

After the box office was released in the first week, Simon instructed new world film president Denny Morris to launch the promotion of the concept of "the universe of the evocative movie" to warm up the first derivative film of the series "the haunted event in the morgue" in the end of the year's Halloween season.

City bumpkin 2 is third on the list.

However, compared with the box office success of evocation, the opening box office of city bumpkin 2 can only be described as bleak. In the first seven days of the week, this comedy film sequel, which costs as much as $40 million to produce and spend as much as $20 million to publicize, only recovered $9.25 million at the box office, barely exceeding $4000 per Museum.The most striking contrast is that the total box office of "city bumpkin 2" in the first seven days of the first week is not even as good as that of "evocation". The opening work of this evocative movie universe only made $9.73 million on the day of its release on June 17.

After Sony accepted the operation of Columbia Pictures, it began to change the extravagant style of Peter Cooper's period. This "city bumpkin 2" can be said to be cautious in project approval and publicity, but it failed to escape the fate of failure again.

Speed of life and death is relatively strong in the fourth place on the list.

In the fifth week of its release, the box office of the film dropped by 24% and received another $8.31 million, totaling $88.49 million.

"Tianbing general mobilization" ranked fifth.

Disney's attempt to replicate the success of "Good Morning Vietnam" comedy film, the box office next week fell 26%, but because the opening is too low, only $6.11 million a week. In the two weeks after its release, the cumulative box office of the film was 14.31 million US dollars, and the average number of theaters fell to a low of 3412 US dollars. In the next week, the number of screens will be greatly reduced.

In addition to the top five on the list, it is worth mentioning that the movie star gate, released by Denise entertainment on May 13, successfully crossed the box office threshold of 100 million yuan this week, earning 4.13 million US dollars in a single week, with a cumulative box office of 100.69 million US dollars.

On the other hand, Denise Entertainment's vulgar comedy "detective plane head" released during Easter season was officially released this week. The film has been released in North American Theaters for 11 weeks, with a total domestic box office of 97.63 million US dollars, which is only 2.37 million US dollars away from breaking 100 million US dollars.

However, whether Simon, who personally intervenes in the next stage of the film, or other management of danielis entertainment, is not sorry that the film failed to break the billion dollar mark.

Even on purpose.

And it's not just about suppressing Kim Carey's momentum.

The main reason is that so far, in the first half of 1994, even excluding the release of "Batman: the rise of the Dark Knight", which is the top brand of Warner Brothers, three films with a box office of more than 100 million in North American market, four weddings and a funeral in Valentine's day, star gate in summer and Batman: the rise of the dark knight, which is the super blockbuster of DC Two of them belong entirely to daenerys entertainment.

As for the most dazzling "Batman: the rise of the Dark Knight", no one will ignore the undead bird rebirth logo following Warner's film title in the cinema screening process.

If the box office of "detective plane head" also exceeds 100 million, it is almost equal to that Denise entertainment has produced four local box office blockbusters this year.

If it's just like this, it's nothing.

The key is that other Hollywood studios, so far, have no blockbuster with a box office of more than 100 million.

From the beginning of the summer season to now, Warner Bros.'s "gambler Ma Huali", Disney's "Tianbing story" and Columbia film's "city bumpkin 2" all have the ambition to hit the box office Club of 100 million yuan. Unfortunately, they are either out of season or not.

Simon can't buy someone else's box office just to make himself look less dazzling, can he?

So we have to start with ourselves.

Take down "detective plane head" directly, and stop the local box office of the film within the threshold of 100 million yuan. Two and a half billion films will always be less dazzling than three and a half billion films.

However, this kind of "little action" can only make Denise entertainment low-key for a while.

With the box office momentum of "soul", the local box office quickly broke through 100 million, without any suspense. Not only that, but also a potential blockbuster, Forrest Gump, will be released on July 1. After Forrest Gump, there is also half a true lie, which is a film CO produced by Denise entertainment and fox.

This is another two and a half.

As for other film companies, Simon specially combed the summer film list after the box office of "evocation".

In addition to several films related to danielis entertainment, the next important films are detective Beverly 3 by Paramount on June 24, life and death of a werewolf starring Jack Nicholson by Columbia on July 1, I love trouble by Warner on July 8 and Harry Potter by Paramount on July 22 "Burning eyebrow pursuit" starring Sen Ford and so on.

Among them, only in Simon's memory "burning eyebrow pursuit" achieved a box office of more than 100 million.

This time, however, it is "stealing the line of fire" starring two movie stars, Robert De Niro and Al Pacino, who will directly collide with "burning eyebrow pursuit" on July 22. This is another danylis entertainment film.

Once "steal the line of fire" was put on the end of the year's Christmas file in an untimely atmosphere. Although it didn't achieve a box office of more than 100 million, it was also a big sale.

This time, as one of the most classic police and bandit films in Hollywood history, "stealing the line of fire" was selected for the summer release. Although the opening date is relatively late, the end of the summer release, which is no longer fierce competition, is just right for this film, which is nearly three hours long. Relying on word-of-mouth, it slowly cuts the box office, and has experienced a series of blockbuster baptism. Many audiences are happy to enter the cinema for details It's the peak duel between the two old movie stars.As a result, "burning eyebrow pursuit" vs "stealing line of fire", the two strong collide, even if "stealing line of fire" with the disadvantage of film length can not threaten "burning eyebrow pursuit", it is inevitable to squeeze each other's box office space.

To be fair, Simon hopes that the local box office of "burning eyebrows" will exceed 100 million yuan. For this reason, he doesn't even mind suppressing the publicity momentum of "stealing fire line" a little bit.

As a result, there are four billion dollar movies on the surface released by other film companies in the summer season, "Batman: the rise of the Dark Knight", "speed of life and death", "true lies" and "burning eyebrow pursuit", which coincide with four billion dollar Club movies "Four Weddings and a funeral", "Stargate", "evocation" and "Forrest Gump" "Biography" is flat, everyone will look better on the scene.

However, if "burning eyebrow pursuit" is not as popular as "gambler Ma Huali", Simon has nothing to do.