Chapter 486

After the first week's screening, the box office figure of Lethal Weapon 3 in its first seven days was $42.94 million, slightly lower than the expected $45 million.

In favor of action comedy, Lethal Weapon 3 costs only $35 million to produce.

It started with $42.94 million, which was a big sell relative to the cost.

However, because the sharing contracts signed by Mel Gibson, Denny Glover and Director Richard downer split more than half of the film's profits, Warner Bros. film's expected revenue on this project is not high. Whether lethal weapon 4 will continue to be produced or not depends on the profit distribution game between the producers and the main creators.

In my memory, Lethal Weapon 4 was not released until 1998, which is largely the reason for this.

After the opening on May 15, Disney's black comedy "nuns are crazy" was released on May 22, with a budget of $31 million and only 1430 screens.

This kind of opening screen scale was already a big production level a few years ago, but now in 1992, it is a sign that the film box office prospects are not optimistic. Disney plans to launch three films in this summer season, and the other two are not the sequel "honey, I've made my child smaller", even the classic 2D animated film "Pinocchio" which is re released. It is estimated that the number of opening screens of more than 1600 pieces will exceed that of "nun is crazy".

In addition to "nuns are crazy", the film released on the same day also included "fire lover" released by new world pictures of danielis entertainment.

Directed by French famous director Louis Mahler, Oscar winner Jeremy aines and French famous actress Julia Binoche, fire lover tells the story of a conservative British congressman who has an affair with his son and girlfriend.

The new world film industry has positioned "fire lover" as a similar version of Michael Douglas's blockbuster "fatal temptation" a few years ago.

However, the selling point of the film is only one word: sex.

Mainstream media have all kinds of serious analysis on the plot structure of "fire lover". In the relatively gossip media such as the New York Post, the "conflict" between "fire lover" and MPAA because of the classification issue is very popular.

Because of many large-scale love scenes in the film, MAPP initially positioned "fire lover" as NC-17. After a dispute between the two sides, new world film finally made a considerable concession, and finally the film finally got the R rating.

This kind of rating conflict is, of course, intentional by the new world film team.

Hollywood studios don't know much about the big and small disputes with MPAA every year because of their ratings. So does Denise entertainment, but most of them are relatively low-key.

Therefore, it's really good to publicize it in the media once in a while.

The opening screen scale of "fire lover" is 516 yuan. Under the publicity of new world film team, the film won US $5.39 million box office in the first week of opening, breaking the hot selling standard of US $10000.

After all, the audience of French director's works in North America is limited, and it is also a highly competitive summer file, and it has to play a hunger marketing effect. New world film has no plan to increase the number of box office screens next week.

However, the box office of $5.39 million at the beginning ensured that "fire lover" is expected to earn about $15 million in North America.

Although it was the work of Louis Mahler, who directed Atlantic City and other famous films, because of his mediocre reputation, the box office in the early stage of its release in Europe was only average. New World Pictures bought out the omni channel copyright of flame lover in North America with only $2 million, and the publicity investment was also $2 million.

In fact, it's also an adventure. The distribution team initially predicted that the box office of the film in North America might only be $5 million.

Louis Mahler was never a box office director.

With a total investment of US $4 million, if only US $5 million in North American box office is obtained, the project can only expect the later video and other channels to recover the cost.

Several European production companies of "flame lover" probably also foresee this possibility, so they are willing to sell out the North American copyright once and for all. Similarly, it is precisely because of the buyout that "fire lover" can get such a good time as the summer file.

The total box office of US $15 million in North America is expected to be enough for new world entertainment to recover all the investment in the early stage of the project and make profits.

Before that, many people in Hollywood didn't understand why daenerys entertainment, which has a DC movie universe and a large number of other super box office IP addresses, set foot in the field of low-cost independent films and art films.

Now it is gradually found that a niche film with a box office of US $10 million or US $20 million in North America may earn less than half of the box office in the first week of a blockbuster film such as lethal weapon 3. However, if there are more than 10 similar films a year, plus the advantage of low cost, the comprehensive income will be very considerable.Moreover, from the beginning of this year's "drowning dog", "hero of the dance nation" and "double dragon club" and other projects, including the just released "fire lover", the new world film and gaomen film brands of Denise entertainment have issued a total of 9 low-cost niche projects with a box office of more than 10 million US dollars.

Even if each film can only earn US $23 million in net revenue at the box office, it will be enough to contribute more than US $100 million in net profit to Denise entertainment throughout the year, including the shortage of video and TV channels.

This is also limited to low-cost niche projects.

Every year, gaomen film and new world film also have major projects such as Ninja tortoise series, fight against smart stars, farewell to the piano and so on.

Taking into account the net income of these major projects, the profit scale brought by the two sub brands to Denise entertainment will easily reach $2.3 billion or more. The other seven major Hollywood studios, with average years, often make only $200 million or $300 million in net profit.

However, even if we understand this more and more, it is not easy for other studios to catch up with the established danilisi entertainment.

It's just as difficult for other studios in the original space-time to surpass new line and Miramax in two areas. What's more, this time, new world pictures and gaomen pictures are already subsidiaries of Denise entertainment, and there is no possibility of being acquired by other studios.

Even if the first week's box office is very good relative to the cost, fire lover is not conspicuous on the box office list of that week.

In the week from May 22 to May 28, Lethal Weapon 3 continued to lead the list with a box office of $32.31 million, with a weekly box office decline of only 24%.

Disneyland's "nuns are crazy" unexpectedly won 16.76 million US dollars at the box office, with more than 11000 US dollars for each pavilion.

Disney, which also had a high-level wrangle over the project a week ago, responded quickly by increasing the screen size of the film to 1742 in the next week.

On May 29, North American Theaters finally ushered in the first real big budget blockbuster of the 1992 Summer Program, which was produced by Columbia Pictures, a subsidiary of Sony Corp., with a production cost of $60 million.

The film about the struggle of Irish immigrants in North America in the late 19th century is directed by Ron Howard and starred by Tom Cruise.

The original timeline, in fact, is still a "husband and wife" film, the heroine is Nicole Kidman.

However, this time, the heroine of "big ambition" can no longer be the original, but she is still Simon's "acquaintance", Catherine Zeta Jones.

An old man killer has broken up with Jon Peters, the president of Columbia Pictures, but he also has a good connection in Hollywood. In order to ensure their own interests, Tom Cruise's project rarely cooperates with other big stars, especially the heroine, who usually plays in the second and third line, and Catherine Zeta Jones is just right.

In terms of publicity, Columbia Pictures has spared no effort.

The production cost is 60 million US dollars, the publicity budget is 30 million US dollars, the whole project has invested 90 million US dollars, and the scale of the opening screen has reached 2791 of the full release level.

Tom Cruise has obviously gone all out to ensure the box office success of big ambition.

Because of the change of historical line, cruise divorced his first wife two years ago. In order to create more topics for this project, the mainstream and gossip media began to hype the love affair between the hero and the heroine these days.

This is the media propaganda method, which has been almost used in Hollywood. Of course, the repeated use of this method must have its merits.

Tom Cruise's love affair with Catherine Zeta Jones has indeed attracted a lot of fans' attention.

However, no matter how much production investment, no matter how much publicity budget, no matter how hot the affair is, it will not be able to save a project that must be just lukewarm.

After the release, the media reputation of "big ambition" can only be regarded as barely passing. Tom Cruise's obvious decline in popularity in the last two years and the audience's lack of interest in the whole story have led to the box office of the first three days of the film's opening only $10.19 million, less than one-third of Columbian film's expectation for the project, which is totally the first cold water pouring down.

After the following working day, the first seven days box office of "big ambition" was only $15.62 million, only ranking third in the weekly box office list.

Warner Bros.'s Lethal Weapon 3 'is still the box office winner of the week.

In the third week of its release, "lethal weapon 3" continued to earn US $2002 million, and the cumulative box office also reached US $95.28 million, which is about to break 100 million.

Disney's "nuns are crazy", just the next week, the box office potential has been revealed.

Although it was only the second place in the box office, after appropriately increasing the number of screens, the box office of "nuns are crazy" reached 16.29 million US dollars in the second week, a slight 3% drop compared with the first week. In two weeks, the cumulative box office of the film has exceeded $31 million in production costs, reaching $33.05 million.If it wasn't for wonder woman, the nun is crazy can definitely go out of the beautiful long line in the original time and space.

What's more, the failure of "big ambition" one week ahead of "Wonder Woman" makes more media attention turn to this DC superhero blockbuster.

Just like the previous "flash" and "Wonder Woman", the production cost and publicity budget are both 80 million US dollars, and the total investment in the early stage of the project reaches 160 million US dollars.

Because its own IP is a household name for the "first-line bigwig", although there is no heavyweight star in it, "Wonder Woman" is still the most popular movie in this summer season. The movie's previous series of trailers, which can be called the special effects scene of experience and the high face value of Diana Prince played by famik Jensen, have also attracted countless fans and fans.

In addition, the publicity team of danielis entertainment also played the feminist card appropriately.

In recent years, there are quite a few successful female films in Hollywood. Before the shooting of the project, the senior management of danielis entertainment did not worry about whether such a female superhero film could compete with a male superhero. In this year's Oscars, three female directors were nominated for best director at the same time, which was mentioned again in the publicity process.

Diana Prince has made her debut in Batman: the dark knight. The cross fusion of DC movie universe and the successive success of Batman: the moment of war, Batman: the dark knight and flash all provide the basis for the success of wonder woman to surpass many other non sequel movies.

Out of confidence in the quality of the film itself, the premiere of wonder woman is also on Wednesday, June 3.

Meanwhile, the film's word-of-mouth was officially lifted the next day.

Under the one-sided praise, the comprehensive media score of "Wonder Woman" reached 9.3, and the plot, special effects, lens, soundtrack and so on of the film were highly praised by the mainstream media.

"Hollywood Reporter" commented that "Wonder Woman" has "a wonderful plot in one go, full of innovative grand special effects, bright and full characters, and ingenious foreshadowing." Wonder Woman "officially opened the curtain of DC movie universe.".

"Variety" is even more generous in praising famik Jensen: a superhero who was easy to become a vase character has successfully created a resolute and resolute female superhero image full of sense of justice and strength under the superb performance of this Nordic girl.

Simon's customized background music for Diana Prince, modeled on the original version, has also successfully attracted media attention.

Just after the premiere of the film, a famous film critic of Rolling Stone said publicly that the original album of wonder woman will become one of the most valuable records to collect in 1992. At the same time, he also jokingly congratulated Simon, a Hollywood super director, who may be nominated for another Oscar Original Soundtrack besides his directorial duties.