Chapter 734： 【Promotion planning】

Luo Sheng looked at the cute prototype of the Dabai robot in front of him, pondered for a moment, and said: "Since it’s already called Dabai, how can you build a side with health care? You don’t need to do too high-end in the early stage. The iterative development will gradually Rich content."

Having said that, Luo Sheng thought for a while before saying: "For example, for children with type I diabetes, let Dabai have a simulated injection point corresponding to human diabetic patients."

An engineer present immediately said: "This idea is good, and it is not difficult to realize it. You can teach children to measure blood sugar and inject insulin through the supporting APP, and it can also remind sick children to eat healthy."

Luo Sheng added: "There is also a built-in simulation chemotherapy accessory for children with cancer, which can make it respond accordingly during simulation chemotherapy, so as to improve children's awareness of chemotherapy."

Wang Xuan and others nodded again and again, and Luo Sheng smiled and said: "There are still three quarters or so for you to improve iterative development, next summer product launch conference, Dabai robot must have these functions."

"Don't worry, boss, there is plenty of time, and I promise to complete the task." Wang Xuan swore his chest and promised.

"Shao Li, although this thing has no scientific basis, it is sometimes very mysterious." Luo Sheng said lightly.

"..."

Everyone was dumbfounded speechless, Wan Wanmu thought that the boss who is the number one person in science and technology is also superstitious about this thing?

After staying in the development department for a while, Luo Sheng left the Côte d'Azur laboratory.

Half an hour later, people from the company's marketing department were called for a meeting.

"The company will hold a product launch next summer to officially launch a new heavyweight product to the market. The tentative name is Dabai Robot. The marketing department should also put on the agenda in the promotion and planning."

Luo Sheng sat in the seat of the chief of the conference room and said, and after speaking, he put the "Regulations on the Commercial Use of Artificial Intelligence Robots" and some functional data about Dabai robots on the table.

The director of the marketing department took the lead to open the list.

As time passed, one participant said after reading the information: “This product is quite special. The concept of humanoid robot personal assistant is certainly not unfamiliar to the public, but it has always appeared in film and television works. Products, the controversy will be greater."

"For any controversy, you can just say that we have to line up with those levers. Don't think about it. If Dabai is launched on the market, some people must say that its cute look is not as neat as the old lady."

Another manager of the marketing department repeatedly complained: "Before the humanoid robot can go, you don’t think it can’t run. If you can run, you don’t think it’s inflexible, and when it moves like a person, you don’t think it can run. Not smart enough. When you are smart, you don’t think that the level of intelligence is high enough. When the level of intelligence surpasses you, just wait to cry. Let me say, these people are just as stupid as those who laughed at cars at the beginning, their brains Only the size of a walnut."

When the attendees heard the colleague's complaints, they couldn't help being amused by him. After the laughter, they looked back and thought that his complaints would definitely happen in the future, and there is almost no doubt.

The manager who complained just now said again: "I'll lead the team to face them with this bunch of gangsters. You can discuss other things."

The director of the marketing department looked around the attendees and finally set his sights on the big BOSS Luo Sheng, saying: "With our current influence and popularity, new products will definitely receive huge attention once they are launched, but this is not enough. , I think the Dabai robot should be packaged into an Internet celebrity at least in the early stages of product launch."

Luo Shengyan is concise: "For example?"

The director of the marketing department said: "Freshness, topicality, and fun, focusing on these three keywords, creating a large number of fresh and fun short videos for dissemination, sponsoring some online celebrity check-in shops, scenic spots, supermarkets, and hotels Wait, in short, it is to make Dabai's purple and purple hotness in the whole Internet celebrity become the most popular element symbol nowadays."

In addition to the indispensable key point of product excellence in creating phenomenal explosive products, publicity is also an extremely critical part. Good publicity planning can not only expand the market, but also accelerate the product’s popularity, thereby saving A lot of time sunk costs.

"In addition, I have another suggestion. Since the people of the "Big White Robot" have the meaning of getting closer to the "Big Hero 6", why not cooperate next summer and arrange for "Big Hero 6" in Movies are the best publicity when they are released in the summer next year. In this atmosphere, 1+1 is greater than 2."

It’s worth mentioning that "Big Hero 6" is the first animated film jointly produced by Marvel Pictures and Disney under the Blue Star Pictures under the Bluestar Technology Group. It won the best animated film Oscar, and it was created in the film. The popularity of the cute thing "Dabai" has soared, becoming a hot topic of discussion on social networking sites at that time.

In terms of box office performance, the global box office of "Big Hero 6" hit 718 million U.S. dollars, significantly ahead of the $619 million global box office revenue of "How to Train Your Dragon 2", which was released in the same year. This work became the box office gold king among the animated films released in 2014.

At this time, another participant said: "This IP is more complicated. Bluestar Technology should have to talk to Disney. As far as I know, the sequel of this cartoon does not seem to have a shooting schedule yet, and it has been launched hastily. From now on, the production cycle is less than eight months, can it be too late?"

Luo Sheng said directly: "The short production cycle is not a problem. Then use money to buy time. Disney should not have a big problem. Give him a guarantee at the box office and let him lie down to make a fortune. I will offer one so that they can't refuse. the price of."

When the attending managers heard the words of Big Boss, they were still familiar with the flavor, or the original formula—the ability to make money.

Everyone has not forgotten that in order to create the IP brand of virtual singer from scratch, Luo Sheng arrogantly smashed the production cost of four or five billion US dollars to shoot an animated film "Hatsune Miku: In the Name of Love". , And it was used as a commercial, not shown in the film industry, just for publicity.

Perhaps it is a pure propaganda film that does not seek commercial benefits, but makes this animated film a classic.

And this work has also left a strong stroke in the history of animation film. As long as the development history of animation film is mentioned, it is difficult to bypass this work. Even today, ten years later, this film is excellent. The production level can also be compared with the large-scale production of contemporary animation.

You know, this is the production level ten years ago.

However, fans have been looking forward to a sequel for ten years that has not been released yet. The main reason is that this very "two" behavior is enough for once. Hatsune Miku’s character set has already been set up, and it is really a bit two when it comes again. Nobody’s money comes from the wind, except for the big dogs.

Now, UU reading www. The concept of uukanshu.com virtual singers has become popular all over the world, and all kinds of virtual singer idols have emerged, but Hatsune Miku's status as a virtual idol "first sister" is almost unbreakable. Over the past ten years, its fans have spread all over the world, and Hatsune’s social accounts have accumulated as many as 197 million fans, which is already at the same level as those first-line international superstars.

Luo Sheng directly said: "OK, the issue of the sequel of "Big Hero Hero 6" is so decided, I will arrange it."

It doesn't matter whether the movie makes money or not. It's just a small profit. Luo Sheng is a general ledger. As long as it gets hot, Dabai Robot can become a hit. The movie's income is not worth mentioning, let alone split with Disney.

There is Luo Sheng, the golden father, who wants to repeat the strategy of Hatsune Miku. He must spend a lot of money to build boutiques. Whether the movie will hit the street or not, it may be because of the linkage effect between the real world and the movie world. Is it more explosive than the previous one?

...

(Ps: Weak, please ask for a ticket~yingyingying~~)