Chapter 610： [Suddenly jump big tricks, LiFi preliminary commercial landing pilot]

On January 20, when the outside world focused on the Côte d'Azur and focused on the tide of technological change in the semiconductor industry, Bluestar Technology completed a major layout action in a low-key manner at this time.

After the news was revealed, people paid attention.

The changes in the semiconductor industry have attracted too many people's attention in the recent period, so that the news of Bluestar Technology has not received much attention.

On this day, Bluestar Technology Group, Oushan Retail and Ontai Group announced a strategic cooperation agreement. Bluestar Technology will invest 20 billion yuan to directly and indirectly hold 39.61% of Gaoxing Retail ’s shares, thus becoming the latter ’s first The second largest shareholder, Gaoxing Retail has two brands, Oushan and Darunfa. Its revenue is expected to exceed 100 billion yuan this year.

As an Internet giant, Bluestar Technology Group has attracted a lot of people in this operation, and it is a bit unreadable. How can you go to the traditional retail market for a high-tech company to play?

However, some people understood a part.

That is Ali.

This incident caused a huge shock inside Ali. Do n’t look at the fact that most people ’s vision has been taken away by the changes in the semiconductor industry, but the domestic competition between Bluestar Technology and Ali is becoming increasingly fierce, and Bluestar Technology is generally on the active side, and competitors are quite passive.

This incident is definitely not good news for Ali.

The outside world can't understand the operation of Bluestar Technology to enter the traditional retail market, but Ali's people can see at a glance the purpose of this move of Bluestar Technology's No. 2 character Zhang Bowen-eyeing the offline payment.

Nowadays, online payment competition is becoming more and more fierce, especially for Ali, it is also very important to find a new way to deploy a huge offline payment entrance.

This year, Bluestar Technology relies on the advantages of its social products to occupy a large number of online entrances, making the share of Zippay in the mobile payment market sharply falling from the highest 75% to the current 52%, facing the competition of Bluestar Technology To **** the entrance with him, Luo Sheng also added a block to President Ma and invested in Jingdong, and the competition between the two sides is becoming increasingly fierce.

With the online payment window competing for defeat, Ali began to discuss the issue of offline entry, but he never expected that when they were discussing, competitors had already entered the market.

Obviously, at this point, Blue Star Technology has a longer-term vision than Ali, and the pattern is obviously larger, at least the reaction speed is faster.

Ali is really anxious this time.

It is no longer necessary to justify, and directly find companies related to offline entrances such as supermarkets and department stores that Bluestar Technology has not focused on.

In this era of fast fish eating slow fish, one step late may be gone.

Many people in the industry have analyzed and interpreted this matter, and the results obtained are unanimously believed that Bluestar Technology is under the overall occupation of the line. This is actually true, it is the layout of Zhang Bowen, but they absolutely did not expect Luo Sheng to use this Layout LiFi's first batch of commercial landing plans.

Large shopping malls and supermarkets can use the light signals emitted by indoor LED lights to locate customers, and push product information on nearby shelves to customers. Customers can also use smartphones to determine their location indoors.

Currently, smartphones do not have LiFi technology support, but information can be relayed through the corresponding switch and then sent to the current smartphone terminal. Users only need to download one corresponding APP.

This is a supplement to a transitional stage, and this link can be removed when future mobile phones can directly support LiFi technology.

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Technology complex building.

"... I have always said that the investment layout of Bluestar Technology is like playing Go, both on the ground and taking advantage of it, for long and short-term layouts, everyone slowly starts to see some connections, which requires a process. We It is gradually infiltrating and sinking, not in one step. Offline companies give the online part to us Bluestar Technology. We help them develop the offline part better. This is the principle of all cooperation. "

"For example, Yingtai, the digitization of members is basically completed, Gaoxing is the industry leader in the field of fast-moving consumer goods and food. There is a nationwide network, and the future four or five billion consumers will benefit from it ..."

The picture being played on TV news is the picture of Zhang Bowen in an interview with a reporter. He appeared in HK today. Also attending the press conference were the directors of the Runtai Group and the CEO of Oushan Retail, William Hubble and Gao Xing. Rudovich Holliner, CEO of retail and executive director.

The appearance of Zhang Bowen in HK is Bluestar's itinerary for strategic investment or acquisition of traditional retail business companies.

"Old Zhang Huyou's technology is becoming more and more familiar." Luo Sheng looked at Zhang Bowen in the news screen and couldn't help but ridiculed, saying that he put a piece of snack into his mouth.

"Roger, Professor Hayland Haas said that they have completed the LiFi APP development and the trial operation is over. President Zhang chose 40 LiFi commercial landing pilots. The group discussed six commercial scenarios. For details, please see the report. "

An Qingxue came and handed a document to Luo Sheng. The latter gave a "huh" sound and gave the snack plate in his hand to the other party. After clapping his hands, he picked up the document and opened the list.

"Very good, just follow this."

Luo Sheng nodded with satisfaction after looking at it for a while, this internal comprehensive research report listed six major application scenarios of LiFi visible light communication.

One is indoor network access: In the future, there will be tens of billions of LED lights in the world. Visible light communication can achieve ubiquitous network access through LED lights. This can be done slowly, and new standards must be formulated and established. Manufacturer cooperation.

The second is mobile payment: using the LED flash and camera of the smart phone to realize the mobile payment function.

The third is indoor positioning: large shopping malls and supermarkets use the optical signals emitted by indoor LED lights to locate customers. It is also the first application of 40 commercial landing pilots. One of the purposes of Bluestar Technology's entry into the traditional retail market is to quickly promote LiFi Commercial landing of technology.

The fourth is the Internet of Things: LED lights and light detectors are configured in intelligent hardware to achieve network connection with other hardware through visible light communication technology.

Fifth, the industrial Internet: through the LED lights in the factory and the light detectors of machine manufacturers to achieve remote control and operation status monitoring of machine equipment, and realize the interconnection between machines.

Sixth, intelligent connected cars: use LED lights and image sensors on the vehicle to transmit vehicle information, or use LED traffic lights to broadcast traffic and emergency conditions of nearby roads for vehicles.

Of the six major application scenarios, the first three currently have the conditions for initial commercial implementation, while the latter three require other infrastructure and related technology advancements, but the final trend will not change.

All plans have been arranged clearly.

The 40 commercial supermarket pilot branches are in major cities across the country. A large intercalation supermarket in Sucheng was selected for the pilot. It is currently closed and closed. The announcement posted to the outside world is that the mall is working on its hardware for about 10 days. upgrade.

The progress of speed can be said to be rapid, and the major pilots are all performing hardware upgrades in three shifts.

To say that the happiest is Hayland Haas, PureLiFi company is the right choice to move from Europe to China as a whole. Luo Sheng has no words, and has poured a lot of resources into it. The project says that it will be launched without any trace. Dragging mud with water.

After Hayland Haas came to China, he was also amazed by the efficiency here. If it is placed in Europe, I am afraid that no two or three years of such a large-scale pilot commercial landing will be possible.

He is also the head of a company. He knows how difficult it is to coordinate and coordinate various departments. The launch of a product is not to say that the technical pain points can be resolved to provide services to the market immediately.

Solving the technical pain points only solves the premise of supplying the market.

Backing the Côte d’ Azur makes Hyland Haas aware that his company, his technology and his products will embrace the entire Greater China market. Just think of Luo Sheng ’s influence here and the scale of this market, Hyland Haas was so excited that he couldn't sleep.

PureLiFi, relying heavily on the Greater China market, already has the potential to grow into a giant with a market value of US $ 100 billion.

As the days pass by ~ www.novelhall.com ~ time comes to February.

Côte d'Azur, Bluestar Technology, PureLiFi, Gaoxing Retail, and Runtai Group jointly announced the news of the "smart supermarket" pilot. 40 commercial floor-standing indoor mall supermarkets that have applied LiFi technology have completed the upgrade and opened the experience to customers.

Suddenly, everyone was caught off guard.

It feels as if the LiFi technology was only exposed yesterday, is it commercially available today?

Luo Sheng's layout of the traditional retail market also has this purpose. Everyone suddenly realized that these 40 commercial landing pilot supermarkets and shopping malls have become the focus of attention now. Industry people have gone to the field visits, and ordinary melons near the pilot The masses and consumers also come here.

This unexpected big move was too sudden and stunned SIA.

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