Chapter 529： [This exclusive interview can no longer be carried out happily]

"Master, the reporter of Economic Weekly has arrived."

Just at the video conference, Xiao Na's voice responded to a reminder of Luo Sheng, "Economic Weekly" is one of the two important financial media from Germany, and now there is such a moth, two companies All the doors have been broken by various media, and the media that want to conduct an exclusive interview with Luo Sheng are also endless.

This time Luo Sheng chose a European media to be interviewed, the purpose is still to release the signal to the euro zone market, the developed country market is currently worth investing in the euro zone.

"This is the meeting."

After the video conference, Luo Sheng got up and left his private office. Meanwhile, the reporter of Economic Weekly had entered the inside of the science and technology complex.

……

"Mr. Luo, it's an honor to meet you. I'm Laurentis, a reporter from Economic Weekly. Thank you for accepting our exclusive interview."

In the large living room, Luo Sheng met with reporters from the media. The reporter of "Economic Weekly" was very capable of playing. Not only Yan Yan was able to fight, but what surprised Luo Sheng was that she was able to speak fluent Chinese. .

"You are the most standard Westerner I have ever spoken in Chinese, and the people are beautiful, and the most beautiful reporter I have ever seen." Luo Sheng said with a smile, and immediately invited the other person to take a seat.

"Thank you for your compliment, Mr. Luo, can we start now?" Lawrence showed a bright smile, she also knows that time is limited. of.

Luo Sheng nodded. The two sat opposite each other at a table. Laurentis immediately gave each other a wireless microphone. Her partner had already debugged the camera and started recording video.

"First of all, congratulations to your company ’s flagship Azure-4 for selling in Greater China. In fact, consumers in Germany and the entire Eurozone are talking about this product on social media. They ca n’t wait to have it as soon as possible. It is foreseen that the new flagship machine will also be a great success in the euro zone market. "

Laurentis raised his hand and then remarked: "But there are also some objections. We have seen some media reports criticizing the Azure Coast's pricing for Azure-4. The basic version of the retail price in Europe will be 9 euros. The version is sold for 9 euros, which is much more expensive than other mobile phone brands such as Samsung and iPhone. The Côte d’ Azur has very excellent technology, production, processing and technology, so it also brings a lot of doubts. Why is your company Instead of lowering costs, new products are so expensive? "

Luo Sheng crossed his hands with his fingers under his chin and heard this question without thinking. "For this question ... If we want to do this, we can actually lower the cost and sell it cheaper. I don't want to deny this. For example, we It is entirely possible to pay less for the supply chain partners. For example, in the OEM link, we have given the OEM partners a very high profit. "

"So it's not that we can't lower the cost, we can do it, but why do we insist on not lowering the price and insisting on selling more expensively? Because if I lower the price of Azure-4, the result is that everyone downstream Will die, not to mention our domestic friend brands, international brands such as Samsung, Apple and other brands will not survive, so for the healthy development of the entire industry and to ensure the diversification of the brand Azure-4 must raise prices instead of Reduce the price. "

As soon as this remark came out, the reporter's sister in Germany had a dull expression on the spot, and her mouth opened slightly. Fortunately, the camera did not focus on her, and she did not record her abnormal expression.

But when Luo Sheng said this sentence, there was no waves, but it was deafening in German ears.

Others explained this sentence: I reduced the prices of the following products by Azure, and all died.

Apart from Luo Sheng, no entrepreneur dared to stand up and say such a thing.

When Laurentis was at a loss and forgot to answer the call, Luo Sheng took the initiative to continue to say: "I probably estimated that the price of Azure-4 can be about 20 ~ 30% cheaper, plus the quality of our products, we The chip I researched, Azure-4 really dropped. For example, the retail price is 800 Euros. My product can immediately boost more than two or three grades than its peers on the existing basis. The result is that smartphones in the European market will There will be no Samsung or iPhone, only one brand left. "

Then Luo Sheng added: "Actually, the pricing of the Azure-4 flagship machine was established after a long discussion of the company's executive board. Many people inside the board said that they can cut prices and sell them cheaper. Our profits are absolutely It can be higher in numbers. I know that some money can be made, but I ca n’t make it. I have to leave it to others. "

Laurentis really don't know how to take this sentence. People just explain it in one sentence, I raise the price to make a living for your friends.

You are in a dead end.

She could imagine that after the video of this interview was released, the peers in the smartphone industry had listened to it with much concern.

In fact, Azure-4 ’s hot sales in Greater China now proves that Luo Sheng ’s words are tenable. The products are so expensive, and consumers are still snapping up. What if the price is reduced by 25%? , Youshang really has no way out.

Laurentis secretly envy, when can German companies say such domineering words?

It is rare in the world that an entrepreneur can achieve such a state in an enterprise. What happened in China made the westerners like Laurentis feel incredible and even difficult to accept.

At the end, Laurentis quickly skipped this topic, because she realized that continuing to develop on this issue would only make the other party unscrupulously pretend, and it was justified, this is too fatal.

But I can only say that Laurentis is still too young.

Luo Sheng's current state, he thinks that he is elaborating a fact, but it is another matter from the perspective of a third party, this is pretending!

"Mr. Luo, regarding the public opinion caused by the recent proposal of the Federal Ministry of Justice in North America, are you worried that the Côte d'Azur and Bluestar Technology are at risk of strangling all international markets?"

Faced with such a problem, Luo Sheng smiled lightly, and Yun Dan calmly replied: "North America cannot kill us because this world cannot be separated from us ..."

Laurentis: What's better than pretending?

Luo Sheng did n’t know what the other person thought in his heart, and said to himself: "... because we are more advanced now, I think even if the North American authorities really convince more people to temporarily not use our products and services, then our business will be You can shrink it a little bit. It ’s not a big deal. The outside media likes to hype. What I heard about this news scared me to sleep at night. I said nonsense, I ’m fine. "

Well, An Qingxuemei, who is standing outside the camera, has the most say.

Luo Sheng added: "The second reason is that North America is constantly questioning us and picking us. This is actually forcing us to make our products and services better. The Côte d'Azur began to invest in research and development budgets next year. $ 42 billion was added to $ 55 billion, which is not to show off. "

"Bluestar Technology also has a strategic plan from more than 10 billion US dollars before last year to five years of 150 billion US dollars, so to a certain extent I would also like to thank, because it is so that it can let us not be complacent because of the small achievements now. It ’s North America that makes us realize that we still have a lot to learn and improve, and their design is urging us to continue to improve. "

Laurentis is speechless, you are the world's richest man, the world's highest market value listed company, and the world's most brand-valued company. In your eyes, is it a little achievement?

Can I still have a good interview?

Laurentians suppressed what he wanted to say, and asked, "If North America succeeds in persuading its allies to boycott your company's products like it was against Bluestar last year, how will this affect your two companies? "

Luo Sheng smiled: "The impact is definitely a bit, but the problem is not big. North America does not represent the world, only a part of the people. Judging from the domestic sales of Azure-4, we are not unable to lose the international market. Alive. "

Laurentians: "Have you considered how important your two companies are in the future of the German and even the Eurozone market in terms of investment plans and job opportunities? Can you guarantee that they will not withdraw from the Eurozone market and will not bring job opportunities Go out? "

Luo Sheng smiled, but said in his heart: Sample, finally showing the tail of the fox, this is probably the most concern of you Europeans.

In fact, it is not at all difficult to speculate. Last year, only Bluestar Technology reached a cooperation agreement with the European Union. Not only did it allocate more than 10 billion euros in corporate partner rescue plans, but also promised to provide tens of thousands of new job opportunities in Europe , Europeans have tasted the sweetness.

After all, Europe is now in a deep debt crisis. Very large multinational companies like Bluestar Technology are actually very concerned about Europe. All problems are due to employment opportunities.

Only Bluestar Technology has taken nearly 150,000 jobs in the entire EU region. This is a direct employment opportunity, let alone an indirect economic engine effect.

Last year's Bluestar Technology faced a blow from North America. In order to preserve the EU market, most of the profits made in the EU area were reinvested in the European market.

The European Union is a mixture of love and hatred, which simply means jumping between joy and worry.

Is pleased because Bluestar Technology has brought a lot of employment opportunities. Worried about Bluestar Technology ’s penetration in the EU market is further deepened and more interdependent.

Faced with this problem of Laurentis, I only saw Luo Sheng pretending not to have a flawless face and said seriously and firmly: "You don't need to worry, I will continue to increase investment in the euro area, whether it is Blue Star Technology is still on the Côte d’ Azur. We still trust the Eurozone. We also hope that the Eurozone will trust us more. We will invest in Europe on a larger scale, because if North America does not trust us, we will invest the original budget in North America. It can be transferred to Europe on a larger scale. "

This is undoubtedly quite tempting for Europe. To know that the North American market is a consumer market, 70% of Lao Mei ’s GDP contribution is from local consumption. This is a astronomical number, and it is why the world Of companies including Luo Sheng ’s Cote d’ Azur and Blue Star Technology have to explore the North American market.

At the same time, it also reflects the huge scale of investment in North America. If all are transferred to the euro zone ... Europeans in deep debt crisis are really difficult to refuse this temptation.

"I am looking forward to seeing your company's investment in Europe in the future." Laurentis watched Luo Sheng start the next topic: "We have noticed that there are more than 100,000 patents in the hands of the Blue Coast company, Bluestar Technology It also holds more than 70,000 patents. Will you weaponize them? Especially some core patents on the Côte d'Azur? "

The two companies are no longer the little brothers who were five or ten years ago, and now the technology is gradually accumulating.

Take the components on Azure mobile phones as an example. Although the final shape of this mobile phone cannot be 100% localized and needs the support of global supply chain partners, the intellectual property structure is extremely complicated. The "blue core" chip in the mobile phone is The IC design products are completely independent by the Côte d'Azur and Lansi Semiconductor, but are also based on the instruction set architecture of the British company ARM.

The raw material of the chip comes from Shin-Etsu Chemical in Japan. The foundry of the chip is to lift the chip, but the process process uses its own FinFET patent, which is used by semiconductor manufacturers around the world, including chips such as lift chip and Intel. Foundry, and the chip's front-end EDA software is provided by North American companies.

Because of such a complicated interdependence, or mutual restriction, through the key intellectual property rights, the old beauty only announced the proposal instead of directly authorizing the ban.

Otherwise, I ’m really anxious with the old and beautiful urination. I definitely jump up when I come up. How can I put a Poke skill to explore the situation first and then see the next step?

At this time Luo Sheng said with a smile, "We have a lot of intellectual property rights, but we will not weaponize them, but intellectual property rights are created through labor, and our tens of billions of dollars in investment every year are real. Yes, we also need to protect our labor creation because of the cross-licensing between companies in today ’s globalized economic system. It is necessary to pay some money to each other. "

"There are a lot of large multinational companies in the world that pay us patent fees every year, but because we all have confidentiality agreements, I ca n’t tell you which company names and how much you paid, right, haha."

Seeing Luo Sheng's brilliant smile, Laurentis had no choice but to smile gracefully, but the other party's smile gave her a really intriguing look.

Must have made a lot of money.

Of course made a lot of money, and did not look at the Côte d’ Azur 2013 annual report of more than 200 billion US dollars. This was not created out of thin air, but the 2013 annual report has not been disclosed.

Of course, the patent is more beneficial, but sometimes it does not need too much. Holding a core patent that can't be bypassed by the industry can exceed hundreds of ordinary patents.

Luo Sheng smiled and added: "Weaponizing patents is not our original intention. We will not use it as a weapon to suppress the development and progress of human society. The reason why we have not asked more companies for money in these years is largely We are too busy, our development is too fast ~ www.novelhall.com ~ I do n’t want to be humble at this point, no matter whether it is the Côte d’ Azur or Bluestar Technology, the development speed is seen by the world. "

Laurentis gave up, because he found that he could not prevent the richest man from pretending to be more comprehensible, and that he was so impressed that there were even more details in it.

Luo Sheng jokingly said: "When we are not so busy, we have extra energy. When we have time to spare, let's go and ask for money from others, but we don't necessarily need much, not like Qualcomm. , We only need a little symbolic, we mainly make friends. "

Qualcomm: "?????"

Not only does Qualcomm lie inexplicably, but also those multinational companies that have signed confidentiality agreements have an MMP to say, why sign a confidentiality agreement? It's not because your Luo Sheng is not as good as Qualcomm.

Has disclosed that it will be detrimental to the operation of the enterprise, will undermine investors' confidence, affect the company's stock price and so on.

But it was very helpless, because he couldn't speak, so he could only watch Luo Sheng open his eyes in the public media to talk nonsense, and he let him wear a full suit ...

Laurentis said subconsciously: "Then are you busy now, President Luo?"

Luo Sheng: "It's still very busy now, we won't do the stupid thing of picking sesame and losing the watermelon, so don't worry, we won't go to the door to ask for money now, and we also have a lot of money now I ca n’t spend it. What do I need to do with so much money? It ’s actually a kind of trouble.

Laurentis: "...".

This interview has not been carried out happily.

……