Chapter 524： [Friends and business colleagues trying to impact the high-end market are desperate]

Looking at the expectations of thousands of consumers in the field and online, Luo Shengxuan once again pressed the small remote control in his hand, and the audience's eyes immediately focused on the big screen on the stage.

On the left side of the screen are four different color styles, namely black, frost silver, ice white and deep ocean blue. The subtitle on the left shows the three model versions of Azure-4, while the price on the side is obscured.

Luo Sheng said without looking back: "The flagship machine released this time provides consumers with three versions of the 16GB model, 64GB model and 256GB model to choose from."

Looked back at the giant screen and added: "How much does the basic version of the 16GB model cost?"

Speaking of this, Luo Sheng paused for a moment and cast to the audience: "The retail price of the National Bank version is ￥ 5888 yuan, and the retail price of the international version is $ 1099."

There was a burst of cheers and exclamations from the scene. Cheers were fans on the scene. All the fans who came here were iron fans, and they were basically not bad money. After all, even more than a thousand tickets can be What is this?

And the people who exclaimed were people in the industry and the media, and the price of the basic version was already comparable to that of the previous generation, even more expensive.

You need to know that the flagship product of the friend merchants is only two or three thousand.

In fact, many professional practitioners have expected that Azure-4 is definitely not cheap. If nothing else, that 2k screen will not be cheaper, but I did not expect that the Azure Coast will sell so expensive!

Many friends and businessmen questioned in their minds, will consumers pay for such a high price?

On the stage, Luo Sheng continued to announce: "The retail price of the 64GB version of the national bank version is ￥ 6888 yuan, and the international version retail price is $ 1199; the retail price of the 256GB model version is ￥ 7888 yuan, the international version retail The price is $ 1399. "

As soon as this quote came out, the people in the industry and the media were dumbfounded.

What made friends and businessmen even more stunned was that at this time the fans of the audience cheered and gave thunderous applause.

An insider at the scene left Gu Youpan and took his head back to look around the audience, murmured and said, "Would these people be the sailors invited by Luo Sheng?"

From the consumer's point of view, shouldn't it be so expensive to sell so expensive? Why are you so happy one by one, afraid that you don't have enough money?

What can it be besides the navy?

Well, he suddenly believed that he was definitely a navy!

However, the colleague sitting next to him heard his whispers but held different views. I saw him looking at the retail price figures on the stage screen and sighed: "You are an IT technician, but I do marketing, I don't think the scene Of the audience are sailors, do you know why? "

"Why?"

"What you see is that the product price itself is expensive, but what consumers are seeing is the" light of domestic products ". Have you seen it? The retail price in foreign countries is a few hundred dollars more expensive than in the mainland. Consumers see It was the satisfaction brought about by this differentiated treatment that first earned a wave of character. "

"Secondly, consumers choose a product for many reasons. Maybe it's diehard, maybe it doesn't matter if they are rich, or maybe other factors. Price is only one of the factors that affect product sales, not even the decisive factor."

Speaking of which, I continue to add: "Only high prices can ensure the brand status of the Côte d’ Azur, do you know why? In addition to the cost of the product itself, if your product's profit is too low, you can't even speak up in front of the supply chain. Foot, do you know why Xiaomi is out of stock again this year? "

"Because it is cheap to sell and has low profits, the supply chain directly gave Xiaomi's production capacity to the flagship of the Cote d'Azur. Can he have the goods? Do you want the supplier to guarantee your supply capacity? Is the money available? Who gives? If you do n’t have enough money, you will be the one who will give priority to supplying more money. If you do n’t have money, you will be beaten. So you think Rebus is really willing to engage in hunger marketing routines? He can only do this. , Rebbs has a bitter heart, but Rebbs does not say that he has to pretend to be very happy. "

"It's not because there is no position in the supply chain, there is no capacity to win, and there is no money. This is the case. If you take a step back, the hunger marketing itself doesn't make sense, because Xiaomi's mobile phone is already cheap, and the profit is not high. More than any other mobile phone brand, you need to rely on impulse to win. Do you really want to be hungry marketing and want to go bankrupt earlier and die faster? "

Hearing this from a colleague, it was justified and unfounded.

It seems that this is really the case!

……

On the stage, Luo Sheng said with a smile: "After the press conference, an experience hall was opened next door. We prepared 1,000 exhibits for you to experience. Regarding the product launch date, September 28 is also the first next Saturday. The National Bank version will be released with the Greater China market, and the international market will be launched simultaneously on December 24. "

The fans at the scene immediately cheered and cheered again. The audience applauded all the time. It was first sold in China, and it was cheaper than abroad.

Five minutes later, the press conference was finally over, but the audience on the scene had already begun to move towards the next hall. Both consumers and industry peers wanted to experience the Azure-4 flagship machine.

After all, it has to wait for more than a week for the domestic first sale.

……

In the experience hall, there were two Koreans in suits and leather dresses, who were wearing suits and leather dresses, sliding Azure-4 products, taking pictures and so on.

The front camera of Azure-4 mobile phone is 5 million pixels, and the rear camera is 12 million pixels.

The main model of many other smartphone brands, the rear camera is 5 million pixels.

Immediately after that, the Korean turned on the background power management and looked at the power consumption ratio of the program. Power consumption was his focus.

Then opened another function and looked at it, and finally wanted to think about it, but when the time came, only the experience machine could be given to the next experiencer.

The two Koreans did not stay in the hall too much, and soon left, but one of them looked dignified when he left.

Both of them are employees of Samsung Group.

The two came to a place where no one paid attention, and one of them immediately asked: "How? Is there a problem?"

The other party solemnly shook his head and said: "Everything is perfect, but this is unscientific. How can the 28-nanometer process L7 processor equipped with a 2k screen have such excellent power management capabilities? Hot ... there is only one explanation. "

"What is it?"

"Algorithm!"

"Algorithm?"

"Yes, it is the algorithm. When the hardware process is determined, the only variable is the algorithm mechanism. They must use some software developed by an extremely advanced algorithm to make up for the lack of hardware. There is no other explanation. I dare Ensure that the algorithm mechanism developed by them is the most valuable technology! "

Product performance improvement is nothing more than two paths of hardware and software, and the core of the software level is the algorithm.

At this moment, not only Samsung's people are spying on the intelligence, but other people who are friends and businessmen are doing the same thing. The biggest doubt for everyone is why the L7 processor equipped with Azure-4 on the Azure Coast Can you bring a 2k screen without using electricity?

Everyone still believes in science. It is unlikely that the 28-nanometer L7 chip is so fast and economical. The power management of other software is also excellent. Although the battery capacity of Azure-4 has improved, it is not significant. However, it is a bit scary to have 15% more battery life than the previous generation when blessing so many power-consuming function modules.

In fact, for ordinary consumers, their experience with 2k screens is not much different except for a few very few audiophiles. Xiaobai users are the main force of product consumption.

But the problem is here, because the installation ratio is the hardest rigid demand of human beings, Xiaobai may not understand it, but he likes the installation ratio most, and especially likes the invisible installation ratio. He will ask you, your mobile phone is 2k screen Well?

what? Not?

No match, no more, no more!

Seller :? ? ?

The more serious problem is coming, other manufacturers can't afford the 2k screen technology of mobile phones at present, and they don't have the power management capabilities of Azure-4, unless they can steal his algorithm from Luo Sheng ~ www.novelhall .com ~ Either wait for the semiconductor process to be raised.

Can you wait until your process is up? How much did the Cote d'Azur lead this time? How many innovative technologies have been developed?

Friends and businessmen are desperate.

They realized that Luo Sheng's biggest attempt to install a 2k screen on Azure-4 was to monopolize high-end brands. The 2k screen is only one of them. There are other things that do not affect the use, but very high-end technology is also a purpose.

Is to make it impossible for other manufacturers to launch a sprint to the high-end market. This piece of profit is exclusively enjoyed on the Côte d'Azur, no one can divide it.

Therefore, the 2K screen on Azure-4 is the first priority for consumers, but to combat competitors entering the high-end market and forcibly raise the entry threshold for high-end brands.

In Luo Sheng's eyes, it is enough to have an Azure brand in the high-end market, and other manufacturers should not want to mix up and fight at the low-end.

I have to say that the move on the French Riviera has made friends and businessmen irritated, but it is difficult to break this situation, which is almost unsolvable, because it is too hard.

Unless you can develop a technology that is more cattle than the Côte d'Azur, if you can do this, then there will be nothing on the Côte d'Azur, and it is not Luo Sheng who pretends to compare at the press conference.

The Cote d’ Azur has actually achieved an indirect monopoly in the high-end market. This is the fundamental reason why Azure-4 dares to sell such a high price, and the monopoly profit is the most attractive.

In the final analysis, mastering core technology has mastered core competitiveness.

Core technology is the root cause.

……