Chapter 424： [Whether the new king ascended the throne or failed the challenge]

People in the game industry are keenly aware that a wolf is really here.

The high-profile announcement of the Cote d'Azur entry into the home game console market not only demonstrates its ambitious side, but also puts into practice the fact that it is facing hard steel to the old big players such as Sony, Nintendo, and Microsoft, and it is nothing short of vain.

As far as the advanced technology level of the game consoles is concerned, with such a cost to rely on, everyone has to expand.

The old veteran manufacturers do not have next-generation mainframes, and only the mainframes currently on the market have no chance of hitting them. The possibility of holding positions is too low.

Some third-party developers who are afraid of the Cell chip architecture have also shaken their original ideas. Although Ubisoft's game works are not exclusive, they have already decided to land on the platform, and Luo Sheng does not play like an exclusive road. Sony is so heartless, relying on annihilating a third party to feed itself.

At most, it is also a game company that is invested and controlled by its subsidiaries. The works released by R Star, 2KGames, etc. have only occupied the host platform for half a year, and then they can log in on other host platforms.

Not only that, Luo Sheng also made promises to his subsidiaries. In the past six months, for every set of works sold, the Cote d'Azur subsidizes a set, which means that a standard 3A masterpiece retails for $ 60. Selling a set of the azure coast subsidizes $ 60, and selling 10 million sets subsidizes $ 600 million, which is equivalent to selling 20 million sets.

Such benefits are almost envious of the death of other third-party game developers. Now the French Riviera is not that bad, and the technology giant with a quarterly revenue of nearly $ 20 billion is really not bad.

And for Luo Sheng, this subsidy is equivalent to changing left hand to right hand. These subsidiaries have consolidated financial statements with the parent company Blue Star Technology Group, which is also a company controlled by Luo Sheng. In the end, most of the funds will still be Back to the parent company, because this is not investment capital, but income.

As for the funds deposited in the game subsidiary, in fact, it can also promote the development and expansion of the subsidiary. With sufficient funds, we can further develop new works and form a positive cycle.

...

At the conference site, as the game development director of "Assassin's Creed: Brotherhood" stepped off the stage, Luo Sheng made his debut again.

"Assassin's Creed running on it will definitely have a lot less bugs."

As soon as Luo Sheng came up, he said such a word, the audience suddenly burst into laughter, and the vice president of Ubisoft sitting under the stage was also embarrassing and elegantly laughing.

In the player community, it is well known that "Assassin's Creed" is also known as "BUG Creed". Ubisoft's server is also called "potato server", which is made of potatoes imported from Siberia.

After the vignette, Luo Sheng spoke again: "We have prepared three models for players to choose from, which are standard models, models, and models. So what kind of price should we determine for such an excellent next-generation console?"

During the conversation, Luo Sheng pressed the small remote control, and everyone looked at the big screen. The players at the scene were exclaimed.

The standard version costs $ 299.

This price surprised everyone. Players thought that the console was definitely $ 200 more expensive than the Sony PS3, but never expected that it would be $ 200 cheaper than the Sony PS3 standard version. You must know that the basic version of the PS3 is priced at $ 499. It was almost twice the price of competitors during the launch.

As a new next-generation console, it shows such a world-leading level of technology, especially the stunning 4K rendering technology that has improved the game's image quality to the point where it is enough to impress the gods at present, and the price is so modest.

The price of the basic version of US $ 299 will undoubtedly make the international friends such as Sony, Microsoft, Nintendo and other old big manufacturers look at the unusually dazzling figures.

In this situation, a group of international friends and merchants just want to spit out fragrance.

Luo Sheng smiled at the press conference and said with a smile: "We hope that such an excellent product can be delivered to more consumers, just have a good time."

Some of the industry elites on the court heard these words and immediately slandered: "Come on, I believe you are a ghost. If you are not a challenger in the home console market, you need to open the market quickly, will you sell this price?"

It was really guessed by the industry. As a new player in the game console market, the French Riviera does not have any foundation. The first generation of products must not excessively pursue profits. As a challenger, the first task is to grab more market share from opponents That is the priority.

What's more, even $ 299 can make 15% of the profit. Although it is incomparable with the horrible profits of Azure mobile phones, Azure mobile phones are pioneers in the field of smart phones.

At the time of this price announcement, the players on the scene were already boiling, and applause so much that Luo Sheng had to stop and announce the price of the high-end version.

At this moment, the voice of the players is one word: buy! buy! buy!

The game console instantly put a good price tag in the minds of the players, such products are definitely rare.

Well, you can afford game consoles, and you can't afford games.

After all, one game console is enough, but there are a lot of games, and they want to play. A standard 3A masterpiece costs $ 60. If you start with ten 3A games, it is the rhythm of $ 600 being sucked away.

And terribly, there is a G fat next door also staring at the player's wallet, as long as G fat stares, the wallet in his pocket.

After many excited players at the scene calmed their hearts, Luo Sheng just continued: "The standard version sells for $ 299, while the price is $ 499 and the price is $ 699."

After learning that the price of the model console is $ 699, the players at the scene also secretly pouted. As a game console, the price of $ 699 is not only cheap, but also expensive.

Well, this is the normal operation of the French Riviera.

But for game enthusiasts, there is definitely a reason to start one.

Pro models and Plus models are more expensive in hard drives, especially the Plus models, which have a 1TB mechanical hard disk space and a 256GB solid-state hard drive.

In the 2010s, not particularly rich players, sincerely couldn't afford solid-state drives.

The reading speed of solid-state hard disks is more than 8 times that of traditional mechanical hard disks, and it is safer than traditional hard disks. Because of the structure, they are not afraid of shocks. They will not hang up like traditional hard disks and are much smaller than traditional hard disks. This is very obvious in the notebook.

In addition, because the solid state hard disk has no mechanical hard disk structure, it is zero noise, so you don't have to worry too much about its heat dissipation when it is installed in the host.

Solid-state drives are good, and the bad part is expensive.

The positioning is also aimed at high-end players and enthusiasts. The sales volume cannot be compared with the standard version of US $ 299, but the profit is 891% of the standard version, which is equivalent to 8.91 profit for each console sold. Desk Standard Edition.

And the profit of the Pro version is equivalent to about 445.9% of the standard version.

Quite an exaggerated profit.

Obviously, the purpose of the Cote d'Azur is to rely on the standard version to allow the mainframe to grab market share, so that the Pro version and the Plus version can harvest as much profit as possible to recover the comprehensive cost of the project plan.

The comprehensive input cost of the first-generation mainframe is as high as US $ 2.8 billion, of which US $ 1.9 billion is invested in research and development. This is still not including the US $ 1.685 billion spent on purchasing Cell chip business from Sony in the same year. If added up, it is US $ 4.485 billion Excluding exchange rate changes, it is approximately RMB 30.5 billion.

This is undoubtedly an astronomical investment. You must know that this is twice the budget of the first-generation Azure mobile phone research and development, and it is nearly $ 500 million more than Sony ’s investment in the development of Cell chips.

If it only counts on the sales of hardware revenue, it means that the global sales of the standard version of the mainframe must exceed 100 million units to recover the cost. It is not the time to make money after selling 100 million units, and the subsequent sales are the beginning of making money.

Hosts with sales exceeding 100 million yuan are definitely phenomenal explosions in the industry.

If the performance target of 100 million sales can be reached within three years, it is not a failure. It is a success to complete this goal within two years, and it is a phenomenal product within a year, no doubt.

Because compared to Sony's PS3 console launched in November 2006, it will be almost four years in 2010 this year, and the cumulative total sales are only 30 million units.

Of course, such bleak sales are also Sony's own evils. They were killed by the Cell chip. It's no wonder that they almost killed themselves.

Fortunately, the PS3 has recovered the cost, which is fortunate for Sony.

Regarding the sales volume of the first generation of hosts, if the proportion of the three versions is evenly distributed, the total sales of the three versions can reach 45 million units, and the cost can be recovered. After all, the profit of the Pro version and the Plus version is very high. The former is sold. One is equivalent to the profit from selling four standard editions, and the latter is equivalent to the profit from selling nine standard editions.

At the press conference, Luo Sheng on the stage spoke again.

"The new products will be released simultaneously on the global market except the Greater China market on Christmas Eve on December 24 this year ~ www.novelhall.com ~ The value proposition is clear and the choice is in the player. We invite the audience at the scene to be next door after the press conference There are 100 model consoles and 4K TVs in the lobby. I guarantee you that after experiencing this next-generation console, it is time to say goodbye to the old antiques at home. Thank you for being here. The above is the entire content of today ’s press conference. "

"Hahaha"

"Oh oh oh"

The audience suddenly shouted and shouted. Before Luo Sheng left the stage, they all stood up and applauded.

His words are undoubtedly a wave of AOE firepower strikes, highlighting a word of "crazy", but after reading the entire content of the press conference, they have to admit that there is indeed crazy capital.

In the field of home game consoles, a new menacing player is ushered in, and it is unabashed to challenge the old international manufacturers, and it is a kind of positive hard steel. As a challenger, the game consoles join the really competitive games. The machine war is whether the new king ascended the throne or the failure to challenge has become a laughing stock. Now the entire industry is looking forward to it.

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