Chapter 359： [4th generation Azure concept and first week sales]

Now overseas smartphone consumer users are very envious of the Chinese, because the Greater China market will be released three months earlier, and other regional markets will not be able to buy Azure-3 until December 24.

In fact, it is not only that Luo Sheng is paying more and more attention to the development of the mainland market, but also has another flaw: it is to increase the production capacity of CMC, and the first batch of foundry chips will be delivered in the middle of the third quarter.

The hot sales boom in the mainland market has almost caused stock shortages. If they are sold globally, they will be out of stock.

Luo Sheng does not want to engage in the set of hungry marketing. It is grounded to say that the product is sufficient enough. There is no need for other holi fancy operations. One can be sold quickly from the production line. What about hungry marketing? Aren't you stupid?

Isn't it better to spend billions of water a day?

It is worth mentioning that the response of the Japanese market to the new products of the French Riviera is much higher than that of the previous two generations. The excellent products are amazing. On the one hand, consumers in Japan are actually not very cold about smartphones. They said they are more willing to consume their own national brands and buy Sony's phones.

But with the release of Azure-3, Luo Sheng finally broke through the stubborn book.

The biggest help is the intelligent voice assistant "Little Blue". In the Japanese market, the operation team of the French Riviera directly according to the local actual situation, the name and extensive image of the intelligent voice assistant and the popular virtual idol singer Bundle and use this as the main marketing slogan.

That's right, if you use the intelligent voice assistant in Azure-3 in Japan, her official name here is "Hatsune" instead of "Little Blue", and the official production team has designed a rich virtual image about Hatsune Miku.

The marketing team promoted Azure-3 in the Japanese market. It is the use of virtual singer Hatsune Miku as the brand's image spokesperson, and the selling point is not to promote the performance of mobile phones like other places, but to use intelligent voice assistants for promotion.

We must adapt to local conditions and adapt to local conditions.

The result was to attract a large number of Japanese dead homes to successfully enter the pit. The products have not yet been sold in the Japanese market, but the number of visits to the local official website of the French Riviera company has increased significantly several times.

For more than three years, Hatsune Miku's IP has been sneakily built by the He Chao team. Now in Japan, it has become a representative of virtual idols and has harvested a large number of **** fans.

Now, the effect of linkage is remarkable, at least in the Japanese market, and Japanese people who have always been more inclined to buy Sony products have finally found a reason to buy a brand phone outside their home country.

In fact, this is not the first time that Hatsune Miku has made a brand endorsement. The first endorsement of electronic products is Sony ’s PS3 game console. This is the first time that the road of virtual idol brand endorsement has been opened. As for the WPRO event, the linkage cannot be strictly speaking. For the first time.

And endorsement PS3 effect is very significant, a batch of Hatsune Miku customized version of the game consoles were sold out quickly, and finally Sony also increased the shipment of customized versions.

It is precisely because of this successful case that Azure-3 will definitely be launched in Japan, and Hatsune Girl Paper's ability to carry goods in Japan is indeed very strong.

...

Executive Meeting of the French Riviera.

"The fourth-generation Azure mobile phone is expected to be released in the fall of 2012. We spend almost three years polishing it. In terms of industrial design, we must work **** the screen ratio of the new product. The fourth-generation product must be done. To the screen occupying more than 90% of the fuselage, and our fifth generation products in the industrial design sector to achieve a full screen ratio of 100%. "

Luo Sheng's voice resounded in the conference room. The screen of the latest third-generation product accounted for about 70% of the overall body. If the next-generation product is expanded to more than 90%, it means that the desktop back button on the front of the phone must be removed. It also puts forward more demanding requirements on the performance of the screen.

As for 100% ...

The executives present couldn't help whispering, how could this thing be realized? Did you remove the front camera? This is basically impossible, the front camera is essential.

Moreover, the current situation of Huaguo is "lack of cores and fewer screens". Chips and screens are technically very backward. Participants can't help secretly guessing that it seems to be a little bit shocked.

No wonder Luo Sheng said that it will be released in 2012. There are many technical difficulties to be overcome.

Luo Sheng has set the next generation of heavyweight products in 2012. Another important factor is that this year will fully popularize 4G networks. Azure should be the first to become the world's first 4G-enabled smartphone and continue to grow. Range leads the world.

The participating Feng Yi could not help but said: "Almost three years ... Will we leave the market too long? In this intermediate stage, how should we launch some transitional products to keep the market enthusiastic about the brand?"

All the executives present nodded in concurrence. The Cote d'Azur company is currently in a state of smart mobile terminal, but it is important to know that human beings are a kind of things that are easy to forget, and you have left his sight for too long. Will soon be forgotten.

At this time, competitors will have a chance to feel a sense of existence. From 2009 to 2012, the period of three years is really not short, and the development of the industry can be described as fast-changing. Otherwise, people will secretly develop.

Luo Sheng nodded: "Well, we really need a transition product. In the middle, we can launch an enhanced version of the Azure-3-Plus model, which mainly improves the operating system and further chip technology. As for industrial design, it mainly follows the previous generation and does some Small improvements. "

According to Moore's Law, the chip's performance will double in less than 18 months, and this law is still strong today.

During this period of 2009 ~ 2012, it is really necessary to launch some transition products to ensure the continued influence of the brand. It is not possible to actively give competitors too many opportunities. At present, the industry is fully awakening. Various smartphone brands are springing up. Dachang has also started.

If you leave the market for a long time at this time, for three years, it is really a bit long in the current era of rapid technological changes. The chip performance can be improved for two generations, which means that there may be changes in market share.

...

Over time, it has been a week since the launch of Azure-3 in the mainland. UU reads and the first week sales figures have come out.

The 32GB version hit 2.39 million units a week, and the 8GB version sold 1.28 million units in the first week, with total shipments reaching 3.67 million units and sales of 17.2 billion yuan in the first week.

These numbers can be called dreams, with a week's sales of tens of billions of dollars, and there are not many companies nationwide that can achieve tens of billions of dollars in sales in a year.

The first week's sales data was also disclosed through the official blog.

Concept stocks related to the French Riviera skyrocketed, and three daily limit boards were ushered in. The stocks of BYD's foundry even opened higher.

Not only are the profits of the Cote d'Azur companies, the upstream and downstream industry chains attached to Azure mobile phones are following the revenue, and the indirect economic benefits can be said to exceed 100 billion yuan, creating a lot of employment position.

Now other domestic mobile phone brand manufacturers have established one after another, driving the further rapid development of the overall economic level.

...