Chapter 286：

The latest website: Howard also gave Luo Sheng a price, the latter could not help but hesitated for a while: "2.8 billion? Oh, IMHO, Sony is treating me as a fat sheep, I want to kill Cell Pass on to the French Riviera? Sir, I am afraid this friend cannot make friends. "

"Then slowly understand, and then see if you can be friends." Howard responded in the same context.

Luo Sheng nodded: "It should be so"

The first interview between the two parties did not reach any substantive written agreement or pleasant consensus. Sony was already in a tangled situation. Luo Sheng did want to realize this M & A transaction as soon as possible, but he did not show it eagerly, nor did he have a large price M & A.

Otherwise, the quotation is too high to show eagerness, don't say more money, or it will make the other party suspicious, and finally decided not to sell that but steal the chicken instead of eating rice.

Because this will make Sony feel that the Cell processor must have a unique aspect, otherwise how could the Blue Coast want to be in the pocket, or they will be spied on the idea that the Blue Coast will enter the host market ... if this is the case Development is not a good thing for Luo Sheng.

The interview lasted for about two hours before it ended. Although no consensus was reached, Howard did not explicitly state that he would not sell. This is a key message.

It also gave Luo Sheng a reason to wait patiently, once he could n’t talk about it again, and he did business next time.

The arrangement for his trip to Japan lasted for about a week and did not exceed ten days at most.

Howard returned shortly afterwards, anyway, he did not know what he had discussed with Sony's senior management.

On the second day, Howard personally invited Luo Sheng to visit Sony, and further interviewed.

On the same day Toshiba also came as a vice president, and a global vice president of IBM was also on his way to Tokyo.

Luo Sheng is not surprised by this, the Cell processor was born under the combination of these three companies.

There is no doubt that the Cell processor is a wonderful story presented by the Japanese. The Japanese also have a good level of technological research and development, but it is helpless to play with the ecology, because small books like to play exclusive operations.

There is nothing wrong with monopoly. What's wrong is that your hardware is so bad at the same time playing monopoly, who will die if you don't die?

The victory of Sony PS2 was actually due to the monopoly of software. At the time, "Final Fantasy" was just like Zhongtian, and PS2 monopolized the entire series of the game. In addition, it just caught up with the popularity of DVD. The price of PS2 as a game console is very high, but Lower than DVD player.

It is not an exaggeration to say that the great success of Sony PS2 is based on the annihilation of third-party game developers, because compared with other consoles of the same generation, the development of PS2 is too difficult.

Sony didn't care about these issues at all. When the PS3 finally overturned, because the developer was not picking up, and couldn't afford the labor and capital?

The failure also includes that the focus of the game industry has shifted back to the United States. American game companies do not eat monopoly. PS3 does not have a monopoly on games. The shortcomings of the hardware are quickly reflected. Of course, the market is abandoned. Already.

Another big reason is that in the PS3 era, the way people make games has changed a lot. Developers have started to buy mature game engines to develop games, and cross-platform game engines are difficult to be compatible with PS3. Wonderful vector processor architecture game console.

This led to a result, Sony was stupid, and suddenly found that the "peak" performance of the PS3 went up, but the game developers were running away.

Developer: Your uncle's labor and management will not play with you anymore.

Sony's fiasco to Luo Sheng's "post-mortem report" is to help the Taoist more, but the helpless.

This kind of gameplay is very stupid when it does not have absolute crushing strength. Instead of making friends, it fancy annihilates third parties. It is still at the point of time when the game engine is popular. PS3 is not defeated in the competition.

...

Three days later, in the hotel room.

"According to China's current double-digit economic growth rate, compared with Japan's economic growth rate, it is not surprising that before the first half of 2010, China's economic aggregate should surpass Japan and for the first time become the world's second only to the United States. Is the second largest economy in the world, and total manufacturing is likely to surpass the United States as the world ’s number one next year. "

The person who said this was Qin Weimu sitting in the living room, and since Luo Sheng opened the door of desire.

She broke the bank.

From one extreme to the other.

At this moment, Qin Weimu sat lazily and chatted after some toss.

Luo Sheng couldn't help but say: "GDP is positive, but we cannot underestimate Japan, the country of projectiles, small in size, hidden deep, we must guard against it. Now regardless of economic quality or scale, it is the current world. Secondly, second only to the United States, it is impossible to print and distribute. It can be seen that there must be something worth learning in it. "

Japan once also led the world in semiconductors in the 1980s.

Today is the sixth day of Luo Sheng's trip to Japan. Especially these days, he went to Sony headquarters, Toshiba headquarters, and visited the manufacturing departments of these two companies.

This exchange personally went to the front line to watch, Luo Sheng combined with the memories of his last life is also very emotional, but also further understand why Sony will be in a swinging mentality in the Cell chip business.

Sony is really resentful.

Many people say that the decline of Japan in the past two decades is the intervention of Americans. With the signing of the "Plaza Agreement", the terms of trade were changed, and a lot of hot money poured into this island country, which also pushed up house prices and stock prices, and the economic bubble quickly expanded.

This, of course, cannot be denied.

However, the Japanese took the initiative to pierce the real estate bubble in the last century. Although painful, it also effectively closed the gap between the rich and the poor.

It really takes a lot of courage.

After piercing the bubble, a series of practices are also remarkable, but for economic development, it is not enough to just pierce the bubble by itself. After breaking through, the key point is how to establish a new one.

Society's wealth always needs new growth points.

The Japanese are good at learning, learning about China in ancient times, studying Europe in modern times, and studying in the United States in modern times, and they all learn well. They observed that the United States, which also pierced the bubble, has a strong ability to heal its economy. After several economic crises broke out, economic growth began to restore momentum within a few years.

The reason is that Americans have mastered the core technology of high value-added in the world.

IBM, Intel, Google, Apple, Qualcomm, Microsoft and other companies that affect the world have started a wave of change in the era of Internet information.

The problem that Japan faced at the time was that most of its manufacturing industry remained at the level of producing home appliances. To realize the industrial transformation and upgrading, it was necessary to severely cut off a group of low-profit manufacturing industries.

Luo Sheng has the memory of the last life and knows how the Japanese did it.

There is a Japanese company called NEC. This company was the Japanese manufacturer of the first computer and the first artificial satellite. In the last generation of Luo Sheng, during 2011, NEC suddenly decided to abandon its computer business. Ministry, you know that in 2011, when computers began to spread to ordinary families, this decision shocked Japanese society.

The taker is the domestic Unicom company.

Even many Japanese are surprised by themselves. Is it difficult to make money or not fragrant?

When NEC is doing this, a large number of local people will lose their jobs.

But after a few years, the computer industry has entered the sunset industry and the Red Sea industry, and at that time NEC sold a good price.

When Sony, Toshiba, and Fujitsu figured it out, and no one wanted to sell their computer industry.

From the commercial point of view, Lianxiang can't be said to be losing money. Earnings must be earned, because the performance has been brilliant for several years, but it is only a few years, and it has become increasingly difficult.

In particular, the rapid development of smart phones and mobile Internet. On the one hand, the annual shipments of mobile phones are as high as one billion units worldwide, but the number of computers is only tens of millions. The shipments of mobile phones are increasing, and computers are decreasing.

NEC sells the computer division. This is actually a representative of Japanese manufacturing and industrial transformation. However, instead of throwing away its own semiconductor technology, NEC continues to increase R & D investment, develop more advanced semiconductor technology, and later develop world-leading System for fully autonomous cars.

Later, Sony and Toshiba also found their goals and new directions. Sony abandoned computers and radios, specializing in high-end products, cameras, cmos, oled, and sensors.

Switching to internals, Sony's current sensors are basically the best solution in the world.

Toshiba discarded the white goods. It was also the company in Huaguo who took the plate, and the TV set was also discarded. The company in Huaguo took the plate.

It turns out that this is right. With the advent of the Internet, especially the mobile Internet, few people will watch TV at home. Even if there is a TV, it may not be turned on several times, and washing machines and computers are not possible every year. replace.

As for the TV, it seems to be a living room decoration on the Chinese side.

The domestic media has a large public opinion that Japan's most powerful industry has been basically bought, and Japanese manufacturing industry will collapse.

As a result, the Japanese realized the way out for transformation and upgrading ten years earlier, so they sold these low-profit industries at the best time and the best price.

White goods are already an industry burden. Chips and sensors in home appliances are high value-added and core technology.

Throwing away the burden of household appliances can only be carried lightly, and then explore new high-value-added emerging technology industries. This is their transformation philosophy.

But objectively speaking, mainland companies bought these sunset industries, which sounds very uncomfortable, but in fact, they are not at a loss, which is exactly what China needs.

Because China has a very large country with a large population, and it is from backward to strong, the national economic level is in a period of rapid rise, and it is not a developed country. Many families even have to do a calculation when buying a computer. These added values ​​are not required. High and low-end manufacturing to increase social employment.

It is also impossible for Huaguo to move from the production of socks to the ability to produce high-end chips.

Rice is always eaten bit by bit.

But then again, the day when the dividends will disappear, and when the economy and industry develop to a certain degree, they will certainly face the problem of transitioning from low-end manufacturing to high-value-added high-end manufacturing.

However, the Japanese also sometimes see things that they can't play. They are loaded lightly on a large scale and throw away a lot of real gold mines.

Smart phones are a typical gold mine that was thrown away by the Japanese themselves, and now they really regret it, but do n’t talk about it.

And over the years, the Japanese have not only lost the gold mine of smartphones, but also lost the mobile Internet, and more than that.

In the field of consumer electronics, the Japanese have missed the smart phone's mouthpiece and missed the opportunity to become an Internet power and power, and the semiconductor industry has also been robbed of a large market share by Koreans. People hold hands, the semiconductors of Koreans are not solid, they are very false.

Japan ’s Internet has not produced a world-renowned giant like Sun. Although Sun Zhengyi is known as the “Internet electronics emperor”, he looks like a “traitor” in Japan, and venture capital invests in China next door.

In the IT Internet world, the only Chinese company that can compete with the United States in the world today is the Blue Star Technology Group. Among them, the Blue Star Technology Group is the one that can fight the most. It must be the first one that Bluestar blocked the knife.

Luo Sheng's trip to Japan for this trip lasted for about a week and gave him a detailed understanding of the local manufacturing industry, especially the ICT field and high-end manufacturing representatives. The biggest gain was that the Japanese got a lot. But also gave up too much, some of them were thrown away as garbage.

After so many companies in Japan threw away their mobile phone business, many outstanding mobile phone research and development talents remained.

Right now is not a good opportunity to recruit these talents?

Luo Sheng thought of this and turned to look at Qin Weimu: "We don't seem to have established a corresponding R & D center in Japan, right?"

Qin Weimu said briefly: "Yes, but optional, Bluestar Technology's virtual idol related technology research and development has a research institute in Yokohama."

Luo Sheng made a decision on the spot: "Make a note, and when you go back, you will give it to Yao Jianhong for the first time to deal with it. You will continue to set up a large research and development center in Yokohama, Japan. The division hired a high salary to help develop products on the French Riviera. "

Regarding talents, Luo Sheng is never enough, never more than good.

Qin Weimu asked: "What is the expected size of the R & D center?"

Luo Sheng thought for a while and said, "About 800 to 1,000 engineers."

Qin Weimu thought: "The budget expenditure may be about 450 million to 600 million US dollars ~ www.novelhall.com ~ Luo Sheng laughed:" For us, the things that can be settled with money are always the The simple thing is to budget 600 million. "

Qin Weimu nodded silently, and when he was almost rested, he got up and twisted Jiaoqiao's body and left the living room.

Luo Sheng was intrigued to appreciate this beautiful landscape. Qin Weimu brought her work computer with her, opened her own cloud server, and memorized these things.

Then, the two continued their in-depth exchanges and discussions on hobbies and issues.

Japan is a place with frequent earthquakes.

...

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