Chapter 190： [From the cold field to the popular offline experience shop]

[Thanks and rewards the helm of "Little Book Mystery Emperor"! ]

——

Shencheng, the Bund.

Since more than 200 days ago, a building broke ground here, with a total budget of 65.82 million yuan. It was delivered last week and can be put into use.

This building is the first offline flagship flagship store of the Cote d'Azur company in this stylish and modern city.

On the Bund, this directly operated store is not a landmark building, nor is it a high-rise building.

However, it is definitely a unique building with a high degree of recognition in the local area. The first impression for passers-by is that the building is very tall, full of glass, and full of science and technology.

This building is a design provided by a company called Spark Architects. It uses light steel and stone but the most is a crystalline geometric façade designed from glass materials. It has carefully designed a complex building geometry. The continuous changes in the solid structure and transparent glass settings have completely changed the street façade of the original building, forming a visual connection with the surrounding environment but being highly recognizable.

Luo Sheng is extremely obsessed with the geometric design of space. There are three major types of franchised stores in the Cote d'Azur, which are single flagship stores, mall stores with separate facades, and stores within the mall.

The individual flagship stores all use different styles of geometric design. This single flagship store located on the Bund has a bright exterior, a large area of ​​white indoors, and a gray metal color of the supporting structure. This color scheme is the best reflection of technology. Sense.

The so-called first-class color matching can tell customers the brand concept; second-class color matching can tell customers what kind of products they are selling; third-class color matching is not clear, and it does not help brand products.

As a flagship store, it undoubtedly represents the corporate image and product image of the Cote d'Azur company.

The space design is also completely different from the supermarket and catering design. Maybe customers entering the flagship store will not pay attention to many details like the designer, but it is the detailed design of the spirit of craftsmanship, all aspects of detail, color coordination, and interior layout. The overall space of a flagship store is full of technological sense.

Of course, the ultimate pursuit is to issue more tickets to pay the bills. Fortunately, Luo Sheng now has the most tickets.

In the early hours of midnight yesterday, the first prototypes were shipped to the Shencheng Bund flagship store. The staff in the store completed all the arrangements in the middle of the night. This flagship store has a total of 59 employees.

At 9 o'clock this morning, the door was opened on time, and the shop was officially opened to consumers. There is no need to say anything about advertising. The 1.5 billion advertising budget was allocated.

Shencheng's publicity budget is only 40 to 50 million yuan. The subway, square, skyscrapers, etc. are all about the blue coast advertising. At night, the Pearl Tower will continue to show advertisements.

There is a constant stream of people passing by from the flagship store. Many people have set their sights on this tall building, and the employees in the store also welcome consumers with the best spirit.

But as time went by bit by bit, there was a feeling of something wrong, because most of the pedestrians in the past stayed outside the shop to see, then left, and no one came in.

This situation has also been encountered in Pengcheng.

Manager Liao of the Bund flagship store realized that something was wrong with the situation. By 10 am, the store was empty and there were more employees than customers, which was very embarrassing.

"Xiao Liu, come here."

Manager Liao, who stood for a while at the flagship store's storefront, returned to the store and immediately waved to an employee. After the other party came over, he explained: "You take over half of the employees in the store to change clothes immediately, and Pretend to be consumers, come in and out of the store, experience, and bring out the atmosphere! Hurry! Hurry! "

After telling the matter, Manager Liao couldn't help but feel deeply in his heart: It was too tall ...

It is indeed too high-end and high-end. Many ordinary young consumers actually want to see it, but they are a bit embarrassed and discouraged.

This is a relatively common phenomenon. The factors that cause this are all aspects, one is public psychology, the other is the environmental factors of this era, and so on.

The manager Liao's move soon had a substantive effect after half an hour. Half of the staff changed into a line to enter and leave the flagship store, and stayed in the most obvious position, creating a popular atmosphere.

At about 10:40 AM, the situation changed, and consumers entered the store in company. Most of them were young people, but few people entered the store alone.

Fortunately, there are a lot of employees in the store, otherwise it will be awkward to open the door the first day and face off to customers.

However, the situation soon ushered in a reverse. More and more consumers experienced the store, and the employees who pretend to be customers also quietly left the scene because the work pressure of other employees in the store was increasing. Because more and more people.

There are more than a hundred prototypes on the counter at the scene for consumers to play freely. Of course, each prototype is fixed with an elastic rope attached to the back of the machine. People stole quietly, as well as surveillance video surveillance throughout.

People who do this kind of thing don't say absolutely nothing, but the probability is definitely not high.

At around 11:30 am, there were already hundreds of people in the flagship store, and the space inside the store was very large. Even with so many people, there was still not much congestion, and the space between each prototype on the long counter was wide enough.

If the price of Shencheng is 15 years later, the flagship store may be worth two to three billion yuan at that time.

The store is very popular, and people who come in basically have to wait for a long time before leaving.

"This key is to turn the machine on and off. Press it to wake up the screen, or just press the button directly below the screen to wake it up. Then touch it with your finger and slide it to unlock it." An employee is working for a consumer Introduce and demonstrate the operation.

"Hey, I've watched the press conference online. I heard that I can log in to Blue Space on this phone, right?" The young consumer asked.

"Of course, you can click this blue space application icon and just log in. Not only the blue space, but also the blue star video, blue star music, and cloud song search can run on mobile phones, and there are special adaptations The speed of Internet access on the mobile phone's APP application is no different from that on a computer. The websites you can access on the computer can be implemented on the mobile phone, not the wap text version ... "The salesman next to him immediately Introduce him.

At present, there are very few APP applications in the AOS application store, only Bluestar's "family bucket".

And the French Riviera company is actively communicating with major Internet companies in China. Tencent is the first one willing to join as a third-party developer and is stepping up the development of QQ APP applications.

In addition to domestic Internet companies, the company is also actively contacting foreign Internet companies such as Google, Yahoo, Microsoft and other companies.

Azure-X mobile phone cannot only have Bluestar ’s “Family Bucket” APP, but it ’s worth mentioning that Bluestar ’s “Family Bucket” is very important. This is already a relatively complete closed-loop social ecological chain, but This is not enough.

Tencent joined the developer series so actively because they saw the lethality of QQ running on Azure-X mobile phones, the emergence of instant messaging social platforms has caused a huge impact on the operator's SMS business, and the advent of Azure-X Enhancing the user experience is undoubtedly another fatal blow.

At this moment, people in the flagship store are enjoying the experience, and there are too many functions.

Some are experiencing music, some are online, some are watching streaming online videos, some are taking pictures, etc ...

It is no exaggeration to say that this electric product seems to open the door to a new world for many Chinese consumers.

For ordinary consumers, mobile phones from international manufacturers such as Nokia and Motorola were thought to be fashionable, but after seeing the products of the French Riviera, their original concept of mobile phones was completely subverted.

Do you like Azure-X phones?

No need to ask, of course I like it, everyone wants to have one immediately, some girls are immediately attracted by the beautiful appearance of this phone at first glance, well, in fact, Azure-X industrial design has conquered every consumer, regardless of This is true for both men and women.

For mobile phone users, if they can afford genuine smartphones of Motorola, Nokia and other brands, they will choose the latter without hesitation after seeing Azure-X, because the price is really only more expensive than those of the brand-name phones A few hundred or so.

Of course, except for cottage.

Azure-X mobile phone has two sale models, one is 4GB space storage, the price is 3999 yuan, the international version price does not take into account the exchange rate changes to more than 4,800 yuan, not counting the tariffs of power products; the other 16GB space storage Yes, the price is ￥ 5999 yuan. The international version price is more than 6,400 yuan excluding the exchange rate changes, and the tariff for power products is also not included.

Some European and American consumers, including the media, are also questioning such disparate prices, and the Cote d'Azur company's explanation is that companies facing overseas markets have increased huge operating costs, including transportation costs.

Westerners are like this bird, the thief who double-plays. If you are cheap, he said that you have a dumping strategy.

"Can this machine be purchased now?" A consumer asked by the way while holding a prototype experience.

The salesperson standing next to her was very polite and apologized: "Sorry, these devices are not for sale and will be officially released on December 24."

"Why wait so long? Don't you have a product? Why don't you sell it?" She immediately responded, frankly saying that she now has a feeling of love for this beautiful smart phone, and she can afford it. .

"This lady, it's not that we don't want to sell, but that the machines in your hands are prototypes, which means that they are not perfect enough. The products that are actually on the market will be more complete and have more functions." Said the salesperson ~ www.novelhall.com ~ Is this still a prototype? "

The other side was quite surprised. As soon as he learned that this was not the final product, he immediately decided to wait.

The people next to me were also very surprised. In their opinion, this has been perfected. I did not expect that it is not a finished product, especially for consumers who have a desire to buy. They are even more excited to learn this information.

After the popularity of the flagship store, it has remained high, because there are too many people who experience it, there are only a hundred devices, and everyone is not addicted to playing for an hour.

For users who are ready to purchase, the day of December 24 has been remembered.

...

(Ps: There are still today, guess how many chapters are there today? Hey (* ^ ▽ ^ *))

()

Chinese website