Chapter 116： [The harvest season is here]

会议 A conference hall inside Bluestar Technology Co., Ltd., today is January 2, 2005, and the New Year's Day has passed.

高 The company's senior management team is all here, and the management above the director of each department of the [BlueSpace BlueSpace] project is all present.

The president of the Americas, George Charles, the president of Europe, Niches Mehrotra, the head of the domestic version of Blue Space, Li Songyi, and the head of the international version of BlueSpace, Jack Stopperman, were all present.

At this moment, more than twenty or thirty people in the conference room are waiting for the company's big boss. All the people who want to participate in the meeting have already arrived, and they will wait for Luo Sheng to come to the meeting.

A few minutes later, the door of the meeting room opened, and everyone looked at the sound, only to see Luo Sheng step into the meeting room and head straight for the chief's seat.

When he came to his seat and was about to sit in, the conference room was quiet and he could not help looking up at the audience.

"Don't be nervous, this conference room is to discuss how to make a profit and make a lot of money next time. Don't do it one by one as if the company went into bankruptcy and liquidation. Come here with enthusiasm. I was not nervous and I was a little bit nervous. Nervous. "Luo Sheng said he spread his hands and took the seat of the chairman.

传入 His words passed into everyone's ears, and a low laugh sounded in the conference room.

I was really nervous, because everyone didn't have the bottom of their hearts, they really didn't have full confidence.

At this time, the subordinates always pay special attention to their bosses, but when they see Luo Shengyun's light and light attitude, he feels quite stable.

Luo Luosheng drank mineral water, and closed his eyes as he stared into the meeting room. He said, "Preparation for the advertising model of [BlueSpace] started in December last year. How is it going?"

As soon as the words fell, the company ’s chief operating officer, Zhang Bowen, immediately said: “We all know that users are the basic disk and lifeline of social Internet products, and users are the foundation of profit. [BlueSpace BlueSpace] has broken through the 300 million order of magnitude. Greater China accounts for 130 million users, and the remaining market accounts for 170 million. In terms of user size, it is already one of the most social Internet products in the world. "

"And [BlueSpace BlueSpace] also has a greater advantage. This is a real-name social platform. The vast majority of users are real identities, which means that our data can cover the real information and online trajectories of each user. This has huge advantages for accurate advertising. After careful preparation, our goal is to gradually build a global advertising platform. "

Luo Sheng nodded his head and said immediately: "I have to emphasize that [BlueSpace] has mastered the personal privacy data of 300 million users worldwide, which will bring us unimaginable huge benefits. , But at the same time, a little carelessness will also cause us great trouble. Whoever gives the user's private data to any third party in pursuit of profit will deprive him of all the residual value enjoyed in the company. This director and above The managers gave me an agreement, and I will send him to prison by myself. No matter who it is, no matter how much it costs, whoever dares to cross this red line can try it. "

This remark made everyone's heart stunned.

BlueSpace BlueSpace is actually the real-name social model of Luo Sheng ’s Facebook, and he will not forget the troubles that Facebook faced in the past. It ’s more clear that the owner of [BlueSpace BlueSpace] is no longer an American Once the handles of the old US FBI, CIA and other agencies will be ten times more uncomfortable than Facebook, if you lose your overseas business, you will lose more than you pay.

George Charles asked, "Mr. Chairman (Mr. Chairman), what if an organization like the FBI asked them to open their BlueSpace database for investigation?" Is it open? "

Luo Luosheng immediately replied: "I think my statement just now is quite straightforward."

George stunned, and quickly nodded: "I see."

After the episode, Zhang Bowen went on to say: "Advertising is very rich, and can be divided into different types according to different dimensions. According to the product, it can be in BlueSpace BlueSpace, future cloud song search, Bluestar video, etc .; The differences can be divided into information flow ads, sidebar ads, etc. "

"Among the many advertising categories, the most efficient advertising is divided according to purpose. Since December last year, the technical department has prepared a test for the team to launch an advertisement through an algorithmic model to increase the click rate and maximize the advertising revenue. The results are satisfactory. "

Speaking of this, Zhang Bowen opened his personal work computer and linked it to the large screen of the conference room, and everyone looked at the screen.

"We have identified 12 forms: increase website clicks, increase website conversions, increase homepage post interaction, increase homepage likes, increase PC application installations, provide coupon collection, increase local market visibility, and event response. , Promotion of product catalogs, promotion of brand awareness, development of potential customer groups, and increased video views. "

Basically, this is the core profit point of [BlueSpace], which has more than 300 million users of various data, interests, occupations, home addresses and other information. These are data that are very close to personal consumption propensities, and can be accurately matched, unlike non-real-name QQ.

Tengxun's core product also has 300 million registrations, but it is limited to domestic, and it is obvious that one person has multiple QQ accounts, which account for a large proportion, because the total number of domestic Internet users is only more than 100 million.

This is the main reason why QQ accumulates a large number of users, but accounts for a small proportion of advertising revenue.

However, it is worth mentioning that Tencent has gradually found a realization point. The qq show is the company's current cash cow, and qq games are also developing, which has increased Tencent's investment in the game field.

The advantages of [BlueSpace BlueSpace] can be targeted to push personalized advertising services to each user's page ~ www.novelhall.com ~ this kind of precision advertising effect is naturally more powerful, of course, you can be confident to the advertising If the owner raises the advertising price code, he will get more advertising fees, and at the same time, more advertisers will be willing to advertise, which will further increase the company's income.

And the innovative ideas of the push algorithm make the advertisement of [BlueSpace BlueSpace] more realistic, and there are thresholds and predictability.

精准 The precise delivery of advertisements also has great technical barriers. The precise advertisement matching algorithm is very difficult. Luo Sheng has contributed more than 100 lines of code.

However, the company's No. 2 computer god, Xu Yong, is the main developer. He is also the company's CTO. He is grasping the technology. The profit plan is very important for the company. Naturally, he won't be able to enter the battle.

The meeting lasted about half an hour, and Luo Sheng immediately clapped and said, "It's settled. After the meeting, we will officially start accepting advertisers worldwide. OK, there is another agenda that is extremely important to the company. Regarding the company's first annual meeting, there was no annual meeting last year, but this year is about to begin. This is indispensable for building a corporate culture. "

As soon as everyone heard that they were speechless, would the annual meeting be emphasized with "super vital"? Makes everyone think it is a major event.

Luo Sheng added: "From the beginning of this year's annual meeting, we have to set a tone, we must do it every year, and the year-end bonus is issued on the day of the annual meeting. Don't delay it until the Spring Festival. It's too disgusting to drag the year-end award to the year later. We don't do this. An employee, if he can't keep his heart, don't keep his people. "

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