Chapter 89： ["Azure" plan]

After seeing the concept map of subverting imagination, the staff of the audience can finally understand why the boss thinks that the smart phone on the market is ugly now, and now his imagination has been led to a whole new level by the boss. Fashionable smartphones suddenly feel loveless.

Luo Sheng used a concept map to successfully enhance the aesthetics of more than 1,000 employees in the audience to a new level. The employees couldn't help but think that the Motorola just compared the mobile phone in the concept map again. The four smartphones were indeed It's really ugly.

Sure enough, there is no harm without comparison.

"All we have to do is to turn the content in the concept map into reality." Luo Sheng slowly looked around the audience and said, "Someone will think and doubt it. Can this be done? When starting Bluestar Technology, who would I didn't expect to go so far today, and I firmly believe that we can go further. The same is true of the French Riviera. Sometimes, do it before you say it. "

I don't know who took the lead. After Luo Sheng's words fell, there was a sudden applause in the multimedia conference hall.

There was a loud clamor followed by a warm applause.

Yes, if time goes back to the beginning of Bluestar Technology, few people will believe that Luo Sheng can lead the company to the point where it is valued at 27 billion yuan today.

He started a new company again this year. Will the azure coast replicate the wonders of Blue Star Technology?

But with Zhuyu in front, there is no doubt that everyone ’s confidence has surged a lot. Luo Sheng ’s [We are not worse than foreigners] touched everyone present, and everyone ’s heart surged into dissatisfaction and blood. .

"This guy can always mobilize everyone's heart in this situation." Qin Weimu silently gazed at Luo Sheng, whispered secretly, and his mouth could not help revealing a touch of charm.

Although more than 1,000 engineers present signed a confidentiality agreement, Luo Sheng only showed them the industrial design concept of the wireless terminal made by the Cote d'Azur company, that is, a side view of the appearance, which has not been shown yet. Out of the three views, let alone the internal structure and more details.

概念 The concept picture of the smartphone just shown is also black and the content displayed is very limited. He doesn't want to show more or tell them more, but he has to do it because of confidentiality.

Because the time span is too long, the French Riviera started too late and has no technical knowledge. Everything must be accumulated to produce products. Luo Sheng cannot absolutely guarantee that among the more than 1,000 people, none will leave during the R & D period.

Industrial design also has intellectual property rights. The design scheme of the concept map just now requires patent protection.

Only Luo Sheng knew that in order to develop a truly smart phone from scratch, at least two or three hundred new software or hardware patents were needed to develop a smart phone. This technology-intensive product required Dozens of hundreds of different design or R & D modules, some people only know one of them, such as power management, others don't.

This is also a way to keep the technology secret and ensure that it will not be leaked. Therefore, it is impossible for Luo Sheng to say all aspects of mobile phone research and development at this meeting, and it will only be arranged one by one after the next task is assigned. The knowledge between the various R & D teams is limited to the modules they are responsible for, and what the other teams are doing is unknown.

After the meeting, Luo Sheng personally took out his pocket and invited everyone to gather at the hotel.

Twenty-three days later, Luo Sheng set out to set up the "Blue Coast Laboratory", which is now unknown, but Luo Sheng went to the Bell Labs in China.

Liaobu entered June, from the establishment of the Cote d'Azur company in March to the present, all the preliminary preparations have been completed in nearly three months.

Luo Luosheng personally convened more than 1,000 engineers of the company to form a research and development team code-named [Azure], and began this project, which was classified as the company's highly confidential.

Looking at the next days, Luo Sheng spent one week to subdivide a team of 1,000 engineers into 82 groups, and selected 15 product managers to manage their R & D groups. At the same time, these product managers directly reported to Luo Sheng reports, and he is mainly responsible for chip design research and development, operating system research and development, and industrial design of the "Blue Core" project.

These three modules are directly led by Luo Sheng.

The chip design and development in the [Azure] project uses Qualcomm's CDMA code division multiple access chip. In the current 2G network era standard and 3G network era standard, it is impossible to bypass the Qualcomm patent barriers, In the future era of the 4G network, it will be difficult to bypass Qualcomm's patent barriers.

Qualcomm holds more than 3,900 CDMA and related technology patents. More than 130 telecommunications equipment manufacturers worldwide have issued CDMA patent licenses. More than 190 companies have been granted Qualcomm's CDMA product patent portfolio rights, of which Including 120 companies authorized to manufacture and sell CDMA products.

As of now, Qualcomm has taken the lead in wireless communication, and its WCDMA, or 3G technology, has led the industry.

This year, I set up a joint venture with Siemens to develop TD-SCDMA mobile communication technology for the domestic market. Now 2G is the mainstream of mobile communication, but the 3G standard has already been formulated. As long as there are a few letters of CDMA, it means that Qualcomm has Shadow, and the company has now begun to invest in the research of 4G technology.

Now 2G is the mainstream, 3G is popular, and Qualcomm has already started the research and development of 4G technology. It can be seen that in the next five to ten years, in the field of wireless communications, no one can shake the supremacy of Qualcomm, no matter what Have to use Qualcomm's technical standards.

Luo Sheng's thinking is very clear. He must be inseparable from Qualcomm in the early stages. After witnessing the future, he is very clear that after 15 years, he will face a technical blockade by Europeans and Americans, and he will be born again. This situation may even be possible. It will happen in advance, so in Luo Sheng's mind, it is very likely that in about ten years, North America will likely jump over the wall and suppress the country.

The "Plan B" of the Cote d'Azur company must be available. As long as Laomei does not actively tear her face, she will continue to play happily together. This is all a consideration in the future. As for Luo Sheng, she does not have to worry at all now, because Laomei now has Attention is all in the Middle East world.

Another one ca n’t bypass Qualcomm ’s standards right now, because the communication infrastructure is there, but Luo Sheng did not directly choose to buy Qualcomm ’s chips and software, and bought directly to assemble, there would be no “blue core” project. .

At present, the "Blue Core" project of the Cote d'Azur is to obtain an authorized solution from ARM, and at the same time to obtain an authorized solution for Qualcomm's self-designed and manufactured chips, and then design and develop it by itself.

Qualcomm's technology licensing department has three licensing methods, authorized manufacturers can use a variety of official production and market products.

The first is to buy chips and software directly from Qualcomm, the second is to buy chips from Qualcomm authorized ASIC vendors, and the third is to design and manufacture chip solutions on their own.

Obviously, Luo Sheng chose the third one. After obtaining the authorization, he designed and manufactured the chip himself. This was thanks to the country's accession to the WTO, and he was able to participate in the big wave of economic globalization.

Another major reason for Luo Sheng's acquisition of Reed Communications is that it is related to Qualcomm. As early as 2000, Qualcomm established a venture capital department and committed $ 500 million in startup capital to provide strategic investment to early high-tech companies to ensure that The entire industry continues to advance in the competition, continuously reducing the price of mobile phones, enhanced functions and greater sales.

And in June last year, Qualcomm announced the establishment of a US $ 100 million venture capital fund in China ~ www.novelhall.com ~, which aims to invest in and cooperate with domestic innovative companies to promote the development of wireless service applications This investment is for Qualcomm to promote the application of CDMA in China.

Has been acquired by Luo Sheng. Reed Communications received a venture capital of US $ 3 million last year. Luo Sheng despise the small 3 million. His registered capital for the Blue Coast Company exceeded 300 million US dollars.

The news of the acquisition of Leader Telecom passed into Qualcomm's ears, especially after the investigation found that the registered capital of the Cote d'Azur company exceeded 300 million U.S. dollars and was the founder of Bluestar Technology. This incident caused Qualcomm Attention.

Even if Luo Sheng is the founder of Bluestar Technology, just looking at the registered capital of the Cote d'Azur, it is quite strong among domestic manufacturers, and the wholly-owned acquisition of Reed Communications is a Ming brand. Then, I went to the wireless terminal manufacturer.

Qualcomm immediately determined that Luo Sheng's Cote d'Azur company would play a key role in the future Greater China market, so on June 11th, Qualcomm headquarters sent a deputy general manager Harris Wade to come to Jiangsu in person Cheng met with Luo Sheng.

What I have to say is that Luo Sheng has played a big role in the reputation of Silicon Valley. It is no exaggeration to say that in the domestic technology industry, he is currently the most famous person in the technology circle in the United States.

Luo Sheng has made a name on Wall Street and Silicon Valley. Many American tech elites and investment elites know that there is such a figure. Otherwise, Qualcomm would not necessarily send a global vice president to talk in person. It is enough to send a person in charge in Greater China.

下午 This afternoon, people from Qualcomm arrived in Sioux City and met Luo Sheng.

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