Chapter 70： [Competing with the benchmark Apple? 】

铭 Li Mingyuan left the office happily, and soon after Irene knocked on the door, pretending to be envious, "Is the trip to the United States a pleasure?"

Luo Sheng looked up at Irene, and didn't know what Nizi meant, and said calmly: "That's it, emmm ... But the" western food "over there is quite good, evil capitalism It ’s really hot. I went for Western food with a critical attitude. Is there anything wrong? "

"There is a dialogue program that wants to invite you to be a special guest." Irene said that she didn't care too much about Luo Sheng's words. Anyway, she didn't like western food. How can Chinese food be delicious ...

"No time, push it."

Luo Sheng refused without thinking. The web 2.0 era is coming. The time is the most expensive cost. Now it has begun thinking about another non-listed wholly-owned high-tech company. 2004 Absolutely a busy year, including the following years.

Moreover, with the current popularity and industry influence, you don't need to go out and show your face.

"Rejected? I think it's a good promotion opportunity for the company." Irene couldn't help but say.

"I brought back about 2.7 billion from Wall Street this time. Why use the most expensive time resources to solve problems that can be solved with money? That's called a bad job." Luo Sheng said lightly.

"Well, I'll push it for you." Irene nodded and left the office.

Uh ...

In the afternoon, Luo Sheng also left and came to the technical department. He found Xu Yong and gathered a group of technical backbones to sit together.

"I already have an eyebrow for the new product plan in the first half of this year, so I set out to share plans for video and audio."

Video sharing?

Xu Xuyong pondered for a moment, and couldn't help wondering, "Boss, do you mean we want to make a product similar to Fengyingyingyin?"

Exposed wind audio and video has been launched in the market last year.

Luo Sheng shook his head and said, "No, Yifengyingyin seems good, but it has no real future, and the audiovisual products without intellectual property are all white to series. Strictly speaking, Yifengyingyin is just a piracy software. Domestic Relevant fields are in the age of brutal growth, but the ultimate web 2.0 is the era of knowledge payment. "

Xu Xuyong and others listened to these words, they were all half-understandable. Copyright consciousness was almost non-existent in this era. It would cost money to watch a video and listen to a song?

I'm crazy!

Probably this is the characteristic of this era.

"After a while, it is estimated that it will be around March and at the latest in April, I will also go to the United States to negotiate with the world's five major record companies such as Universal Records, Warner Records, EMI, BMG, etc., and Several major Hollywood studios. "Luo Sheng sat with his back to the front.

The sky-high financing of 325 million US dollars (approximately 2.7 billion yuan) this time is for the layout of IP copyright.

Most of the money is actually used to purchase copyright licensing services. At present, there is no copyright awareness in China. For these top international record companies and film production companies, there is no way to watch unbridled piracy in Greater China. .

If Luo Sheng came to the door at this time, he would definitely authorize it.

Because for the record companies or movie companies, Greater China was not able to get it all at once, and now there is a Chinese to send money, not earning nothing.

But for Luo Sheng, getting the license now is bound to be at a very low price, and getting the genuine license will be a stable win in the future.

After getting the copyright, he wouldn't plan to go to court with anyone now, and piracy will be piracy. There will be no prosecution of any piracy party within ten years, but it will be different after ten years.

At that time, when copyright consciousness was established and the general trend of the paid era came, if other audio and video products did not come to buy copyrights, they would be honestly removed from the shelves.

十年 In the highly developed web 3.0 era after ten years, there is no content, and that is impossible to survive.

The crowd exchanged discussions around each other. Luo Sheng said: "When many foreigners came to use computers in China, what was the first thing you guessed they did? It was crazy to download songs because all the songs here are free Yes, but it is charged abroad. At present, the digital audiovisual industry in our country is almost in its infancy. As for paid downloads, almost no one will have this concept, 99.99% of them are Baiji parties. "

"But this is when we show our distinctiveness. When we show our advanced strategic vision, we will not see the clue in the short term. This is a ten-year cycle before we can see the doorway and we need to go through a long cultivation period. In fact, digital music has been overwhelming to replace traditional records. From a global perspective, the rise of digital music came with the era of web1.0. At the beginning of its development, it was accompanied by many controversies and ups and downs related to free sharing, so I said web1. The .0 era ends with the Napster network. "

Speaking of which, [web2.0 era] is now popular in the industry, which is the [Internet 2.0 era]. This is the concept that Luo Sheng first proposed. More and more people at home and abroad in the Internet community have started to quote [web2]. .0] this statement.

Luo Luosheng opened his work laptop and said, "I have compiled a lot of information, but you must read it carefully, and you may see a little bit of the future through Napster."

When Luo Sheng spoke, Luo Sheng distributed a document to Xu Yong and others. Everyone also opened their work computer, and Luo Sheng yelled at everyone:

"As early as February 2001, about one-third of Canadian Internet users used Napster, the most popular software at the time, to download songs. About 16% of users visited the Napster site. At that time, there were about 13.5 million Napster users in the United States. In addition, the proportion of users in Argentina, Spain, and Brazil is even higher than in North America, and we have a lot of "big touch" uses in China. "

"After a lapse of three or four years, for most domestic netizens, they are already very new to Napster. Not to mention that they have not used the Internet. They do not know that there is such a website. However, it was born in June 1999. Napster is the originator of global P2P service software. It was created by American college student Sean Fanning. Its original intention is to facilitate the search and sharing of Mp3 music files for the student community. "

"Napster soon launched a super feast of P2P shared music around the world. Its influence quickly expanded beyond North America, and the popularity of free downloads quickly spread around the world. But there are various signs that show ~ www.novelhall .com ~ year's Napster has inevitably entered the 'last crazy moment'. It is this P2P sharing feast that originated from the Internet, so that those big-name record giants have tasted the hardships, without exaggerating that they want to die. I have my heart. "

"In the late 1990s, when the Internet began to invade the music industry, its piracy made the recording giants truly feel an unprecedented crisis of survival. More and more people realized that the traditional recording industry had already played the prelude to the lament. At that time, the entire recording industry fell rapidly, and at the same time, Napster was synonymous with digital music in the eyes of almost all recording giants. It was also a nail in the eye and a sting. From December 1999, companies and institutions led by the five major record companies It started a protracted lawsuit. "

"By May 2002, Napster finally closed and closed the door to the web 1.0 era. Our blue space kicked off the 2.0 era. Until now, the global digital music industry is in a new round of shocks. In the interim, this is a long tug-of-war, but my point of view is actually the same as that of Steve Jobs, which supports and advocates the payment model. I believe that the tide of free wind cannot be sustained after all. It is unrealistic to generate electricity with love. The result is a loss for both listeners and creators. "

Speaking of which, Luo Sheng looked to Xu Yong and other technical backbones, and finally said very firmly: "So we cannot follow the old path of Napster. This is a proven path of no return. We should take Steve Jobs now This way, so our next new product development is targeted at Apple's iTunes. We are going to compete with Apple. It sounds crazy, but you didn't hear me wrong! "

Uh ...