Chapter 52： [Creative ideas triggered by a simple question]

"In my opinion, Cheng Ye Xiao He defeated Xiao He. Because of the business model of" bidding ranking ", while bringing continuous income to it, it will certainly bring countless criticisms to it in the future. Denying this model is a big business highlight, but it is the reputation of the brand that is overdrawn. "

Luo Sheng said here to erase the "Inktodi" written on the whiteboard, put the whiteboard pen aside and find a place to sit and look around, adding: "Whiteness is the choice to win in the present, but lose the future. We do well The decision to make Yunge lose five or more years is to choose to lose in the present, but we win the future! "

In the next week or so, Luo Sheng was considering the company's operations, mainly the company's entry into Sioux City. In addition, the main focus was on the search project department of Yunge spent the most time.

余 With the joining of Yu Jun, new members were added the following week, and the entire project development team was expanded to 40 people.

Wu Yujun found that he was more and more interested in Bluestar's engineer culture. Luo Sheng often came to the project team in the past few days and also found that the new boss not only has leadership skills different from ordinary people, but also a technology master.

If you are sitting on a conversation without knowing each other, Yu Jun will definitely not think that he is the founder and CEO of a company valued at 5 billion, but a top engineer and creative master.

I was too strong. Thinking of Luo Sheng's characteristics, Yu Jun immediately thought of Jobs. Isn't he also a very powerful and overbearing person?

He also understands such people very well. After all, such people are considered geniuses, and geniuses are generally unruly. It is difficult to listen to other people's opinions that contradict him, or they simply do not listen.

After all, in their worldview, they never think they will make mistakes.

But Luo Sheng is also a very easy-going person. His strength is mainly reflected in the company's management and some decisions, and that's it.

After joining the company, Yu Jun soon became one of the core builders of Yunge Search. The product he designed, even as simple as the user interface, will use a lot of data and facts to explain the reason for each setting. .

The argument came from his long-term monitoring and analysis of various search engine data. He himself explained that during Baidu's work, he lived in the company with only a sleeping bag for a long time.

This sentence was spoken by Yu Jun the day after joining Bluestar Technology. Feng Yi did not believe it, but now they have already believed it.

I joined Bluestar Technology for a week. Yu Jun has spent four days in a sleeping bag in the company. He likes data monitoring and analysis. Unlike many people who have a headache when they see massive data, he is very obsessed.

When working at Baidu, the data monitored and analyzed by Yu Jun came from search engines, and the blue star technology also has a lot of data for him to analyze, that is, the data generated by the hundreds of millions of users in the blue space. The amount is also very scary.

Uh ...

“No, no, you ca n’t associate ads with users’ search results. The user experience is too bad. In another form of presentation, open up a separate placement on the search results page to complete the ad display. Of course, this way Advertisement monetization ability will be greatly weakened, but as long as the user experience is OK, everything is OK, once Cloud Song Search is online, there is no need to consider the problem of turning a profit into profit within at least three years. "

At this moment, Luo Sheng, Feng Yi, and Yu Jun were all sitting together on the sofa in the lounge. Luo Sheng took a LCD-sized whiteboard and a pen and immediately drew a simple interface window on it. He Then said:

"Advertisement needs to be clearly distinguished from the content displayed on the actual page. Users must be able to identify which are the ads. By the way, the weight of the ad display is optimized using the two-line indicator of 'keyword price + ad quality'. , At this point we can benchmark Google, not just the high bids to get the highest impression and click logic. "

The forthcoming cloud song search, all is more from the perspective of the user to consider and complete the design of the search engine.

By contrast, the rules of whiteness are extremely harsh.

The first is to use the pure "bid ranking, the highest bidder" standard, and mix the content of the advertisement with the content of the normal search results on the actual display results. Not only that, but also put the promotion content of the advertiser in the search The top few results.

This makes it difficult for users to distinguish between real search results and ads, which inadvertently clicks on the ad page, creating profit for whiteness.

"If this is rolled out, the loss of Yunge Search is not a small amount, and the blue space has not considered the monetization problem so far. It will take up a few months to raise the money for the A round of financing." Yu Jun spoke Said, after a while, jokingly added:

"Speaking of which, three rounds of financing have been completed, including 1 million angel rounds, 77 million pre-A rounds, and 600 million round A rounds. The company's development has only been 10 months. The ability to burn money is really exaggerated, but it is even more incredible The VC is actually rushing to smash money. "

Yu Jun was very sighed, very curious how Luo Sheng let investors willingly send a large number of banknotes to him for peace, and VC money was not brought by the wind.

Luo Sheng erased the pattern on the white board and looked at Yu Jun with a smile: "There is sunshine, soil, and various nutrients, but the most important thing for growth is that the soil has a seed that can become a big tree in the sky. This One point, I have seen my VC investment, the key is that VC's appetite is big enough. "

Yu Jun could n’t help but nodded with emotion. As the time he worked on continued, the more he learned about Luo Sheng, the more he became convinced that he had followed the right person. Although he was so young and overly accustomed, there was no communication Obstacles, even occasionally learned a lot.

It seems to understand why investors are so willing to spend money on Luo Sheng, and successfully achieved three rounds of financing in just ten months, and the financing amount is larger than once, and none of the early investors withdrew early. Do not follow the vote.

It is undeniable that the development momentum of the blue space website terror is the main factor, but Yu Jun also firmly believes that the founder himself is definitely one of the main factors.

As long as I know this kind of person, no matter what I do, I am afraid that the investor will not save money to invest in him and let him do it.

After chatting for a while, Yu Jun organized a speech in his heart for his thoughts that have been brewing for a long time and said: "General Luo, I have recently analyzed a lot of content shared by blue space users, especially for mutual attention. Of users ’content was analyzed and found that they were following each other because of the same interests."

"Not only that, when I was looking at the search logs at my old club, I also found that many people were searching for the same keyword ~ ​​www.novelhall.com ~ Whether it is a search engine or a blue space social networking site, this is amazing. Similarity. "

When Yu Jun looked at his involuntary gesture and touched his speech, he did not notice that Luo Sheng suddenly showed a smile. This talent dug from Baidu had the title of "Father of Post Bar", which was unexpected. It is also reasonable outside.

At this time, Yu Jun looked at Luo Sheng, and naturally, he raised a simple curiosity question: "If you bring these people who have common interests together and start a conversation on a common mood topic, wouldn't it Contribute more information not on the page? "

Feng Yi said subconsciously: "Is this not BBS? Or Tianya Forum?"

BSS is an abbreviation of BulletinBoardSystem in English, which is translated as "electronic bulletin board", but it is generally called a web forum in China, and it has the same nature as the bulletin boards on the streets and campuses.

Yu Jun immediately said: "It can be classified as BBS, but it is different. Participants have become every user. Any user can create an interest group on any keyword and write related information. Others can also search through The engine found them. "

Feng Yi thought for a moment without saying a word, and immediately slaps his legs and exhilarated, "Well, I think this idea is very exciting. Brother Yu, what name do you want?"

Yu Jun laughed: "I had this idea when I was at my old house, and I was planning to take time to discuss it with President Li. As a result, people from the headhunting company came to my door ... called Yunge Post kind?"

Luo Luosheng immediately made a decision: "That's it."

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