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Name:Fairy Tale Life Author:
After Liu Zhiping and Ali signed the share purchase contract, Liu directly flew to the head office of the iDg China, Xiangjiang, to discuss the purchase of Teng Xun.

Liu Zhiping's acquisition strategy was very simple: "First, make things easier." He would first buy the stake in Venture Capital's iDg. Then, he would buy MiH. Finally, he would officially propose a purchase to Teng Xun.

And after Li Feng signed the official share purchase contract with Ali, he straightforwardly told Finance to directly transfer 3 million dollars to Ali's account without any instalments. Anyway, right now, there was no shortage of money on the sharp account, so he might as well get Ali's shares first.

While Liu Zhiping and his senior partner, Fu Qiang, were negotiating to buy Tengxin stock.

Li Feng also followed his contract with Ali and used all of his sharp resources to promote Ali's Taobao to a large scale. It could be said that he was going to use all of his resources to promote Ali's Taobao.

Bat net manager, MY123 can't say, what 17173, "Miracle Mu" is also advertised.

It was Li Feng's first time advertising on Renren.com, mainly because he wanted to test the power of Renren.com.

Of course, Li's Renren ads are Feed ads (a form of ad inserted between messages),

Instead of simple and crude ads such as pop and hover windows, which greatly affect the user's physical examination, the original Feed ads, which originated on Twitter, have now become Renren's debut.

Advertisements would also be the most profitable way of Renren. Of course, Li Feng's requirements for Renren went far beyond that.

Through collecting user information and related data, Renren can determine the exact customer through the 11 dimensions of user's age, gender, birthday, location, education, hobbies and so on.

Just like the ad for high calcium film in the cap, "People, as soon as they get old, are easy to run out of calcium." I used to replenish my calcium, but I ate it three times a day. Trouble! Now, with the new cap with high calcium tablets, one piece will pass through five pieces. Convenient! " This kind of advertisement would definitely not be seen by young people. It would be a waste;

There was also the fact that a girl's aunt paper did not need to be promoted to boys at all. There was also the fact that there was no need to advertise baby milk powder to students at all …

This ad is three to five times more efficient than the average ad, and tells advertisers "where the half of the ad is wasted."

And with the collection of Renren data, the data dimension will increase, the analysis of users will become more and more accurate, and the advertising efficiency will also become more and more efficient.

Li Xiao Guang and Yu Xiao Kuang, who were the first loyal users of Renren.com, would never have met each other again.

He officially became a couple. Sometimes, the Internet Cafe would become their date. However, at this moment, the two were in the "Green Apple" Internet Cafe box and were quarreling because of the advertisements online.

Li Xiaoguang pointed to Tao Bao's watch and said to Xiao Kuo, "Wife, you just bought some clothes a few days ago. Buy me this watch. It's for Rolex, it's only 200 yuan!"

On the other hand, Yu Xiao Kuo pointed at the clothes on Taobao and said to Li Xiao Guang: "Then why didn't you buy this clothes for me, it would only be 100 yuan! Besides, your Rolex is only 200 yuan! It sounds like it's fake. "

Instead, Li Xiaoguang said, "That's right, it's a fake. The merchant also said it was a simulation, but their evaluation is very good. It's the same as the real thing!"

Hearing this, Yu Xiaoliang was at a loss for words. He said to Li Xiaoguang, "You seem to be quite capable. Where did you find this watch from?"

When Li Xiaoguang heard this, he also straightforwardly replied, "When I went onto Renren.com, I undoubtedly opened it. It's a Taobao website, what's wrong!?"

At this time, Yu XiaoKui also said, "This shirt of mine was also opened when we were online. Take a look."

At this moment, the two of them looked at each other's Internet Advertisement. It was completely different. Li Xiaoguang had more watches, while Yu Xiao Kuo had more clothes. How could he know the habits of the two of them!?

The two of them refused to believe it, and refreshed it a few more times. They were both different, but at this moment, both of them were shocked by the might of Renren's Web. It was equivalent to a 'private reservation', ah.

If you go and count the ads on Renren.com at this time, although many of them are different, all of them add up to just 100 items,

Because Li Feng had a total of 100 kinds of high-quality goods from Taobao, mainly clothes, snacks, digital items and other useful items or necessities.

The reason for promoting specific products was not only to promote Ali's Taobao, but also to promote the sharp Alipay.

The power of Renren proved Li Feng's foresight once again. Wang Xing and the others were also surprised by this way of advertising.

Apart from the inside of the website, Renren's might was known to be Ali's. The other websites only had a thousandth of the conversion rate, which was 1000 people, and only one person bought it.

And through the Renren.com link, 10 out of 1000 users came in, or 1000 people would come in and buy it. It was simply a "terrifying traffic converter". Even Ali was shocked by Renren.com's advertising capabilities.

And eBay eBay was not only losing in Taobao's free mode, but more importantly, losing in the expansion of its new users. Through the overwhelming number of advertisements and sharp, precise advertisements, everyone knew about Taobao.

However, what made Tao Bao's rise was that the people who didn't shop online and didn't open any stores online all the time. Under the impetus of Tao Bao's powerful advertisement, countless users who came in contact with e-commerce for the first time chose Tao Bao Internet, especially with the sharp "Alipay" reducing the risk of trading.

Even Ma Yun praised, "Introducing sharp investments is indeed a wise move," but in the end, after seeing the operating data, Ma Yun mumbled to herself in a voice that only she could hear, "Who knows, in the future, sharp will become Ali's enemy."

This was the first collaboration between Sharp and Ali. They mainly promoted Taobao to Sharp, and in the end, it was Taobao who grasped nearly 80% of the trading flow. It basically declared the failure of eBay!

At the end of the sharp mass promotion of Ali Taobao, Liu Zhiping successfully bought a 7.2% stake in Tengxin from iDg Capital for $17.28 million.

After all, iDg Capital is a professional venture capital fund, and Tengxin's investment deadline is almost up.

Therefore, in the face of Tengwen's high valuation of 200 million US dollars, a 20% premium, and the threat of Tengwen entering the field of instant communications,

IDG Capital quickly "surrendered". Originally, IDG wanted to convert Teng Xun's shares into sharp shares, but was rejected by Liu Zhiping.

When the contract was signed, senior partner Fu Qiang said to Liu Zhiping, "Martin, did you know? "I was the first to discover the sharpness of the blade, and the first to invest in the wind."

It's just that I was so greedy that I only gave you 500 million yuan, not even 100 million dollars, in the beginning.

If he had made up his mind and recommended Mr. Little Pigeon to be as sharp as possible, maybe...

"I only thought that Sharp would succeed, but I never thought that Sharp was already this strong, even someone like you would be willing to join!"

Liu Zhiping said, "Really? I didn't think that there would be such a thing. Why haven't I heard them say it before!"

Fu Qiang said dejectedly, "Maybe it's not worth mentioning. Martin, we've met a few times already. Actually, I also want to ask you a question. Why did you join the fray?"

Liu Zhiping seemed to be immersed in his memories. He recalled the moment when Li Feng invited him to join the battle, he muttered, "Maybe he has light on him! Perhaps it was a dream! Perhaps it was because of that moment. "

After Liu Zhiping finished speaking, he quickly calmed himself down and said to Qiang, "Fu Qiang, it's getting late. I still have to fly to South Africa to meet with Mi H's Ku Se. "Baker, let's meet again another day!"

Liu then flew to Cape Town, South Africa, to meet the boss of Tengxin's largest shareholder, MiH. Baker, but before he went to South Africa, Liu Zhiping was still in Xiangjiang, where he had a big meeting with the China Vice President's Office at MiH.