Chapter 57

For recommendation, for collection!!! In addition, thanks for the reward of "reminiscence village" ~ ~

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Wanlong building.

Yin Xiu is sitting in Ji Xueqing's office.

He held two notes in his hand and handed it to Ji Xueqing. He said, "this is the prescription I made yesterday. One of them is to remove scars, and the other is to beautify and beautify."

"So soon?"

Ji Xueqing was pleasantly surprised. Yesterday, Yin Xiu said that because of the materials, the prescription needed to be adjusted. She thought it would take at least ten days and a half months for Yin Xiu to make a prescription. Unexpectedly, it was finished in one day.

Surprised to take two prescriptions, Ji Xueqing quickly swept a few eyes.

Although she was familiar with most of the prescriptions, she was not familiar with them. It's certainly not something too rare.

"I have roughly checked the materials on the formula. Except for a few kinds which are slightly more expensive, more than 70% of the materials are cheaper."

Yin xiudao.

After a slight pause, he said: "the scar removing production in the two prescriptions will be in a thick liquid state. The usage is to apply it evenly on the scar. Another prescription for beauty and beauty is pill, oral. One pill a day is enough. "

After nearly a month's work in the company, Yin Xiu also knows something about the beauty and cosmetics market. At present, the two pieces of prescriptions can be sold well.

As for the effect, it will not be bad. Compared with today's similar products on the market, it can be said that it can completely drop the gap of several streets!

"Can you make some finished products and try them out first? If the product wants to be put on the market, you need to register and put it on record. You can make some finished products first, so that I can go through the relevant procedures. "

Ji Xueqing Road.

"No problem with that. I'm going to buy some materials tomorrow and come back and make some finished products. "

Yin Xiuying said. It's just a small matter, and the prescription he has worked out will not have any problems.

"Good! Then it's up to you. " Ji Xueqing's joyful way. As long as Yin Xiu's two prescriptions are OK and the effect is as good as what he said, then the thing is half successful!

"By the way, in addition to these two prescriptions, do you have any other types of ancient beauty prescriptions?" Ji Xueqing asked again.

If you really want to make a brand bigger, only two products are still too few. It is better to have some other products.

, such as cleansing cream, facial mask, whitening and moisturizing... And other makeup products such as foundation.

Yin Xiu understood Ji Xueqing's meaning and said, "of course there are. But I think we'd better not spread the shop that big at first. First focus on one or two products, and then gradually increase other types of products after the brand reputation

"In this way, first of all, we can focus on the current two products. Secondly, it can also reduce the initial investment. "

Ji Xueqing agreed and nodded, "well, you are right. It's enough for us to focus on these two products at the beginning. If there are too many products, we will easily lose the focus. At that time, it will be more troublesome to promote, and the investment in energy and capital will be doubled. "

"That's the truth." "By the way, have you estimated the budget required for investment?"

Ji Xueqing said, "I've probably calculated. In addition to the investment in factories, production lines and workers, a large amount of money should be reserved for promotion and channel opening. It is preliminarily estimated that there should be no less than 15 million funds

After a pause, Ji Xueqing said: "in addition, since we don't have much capital, we can open up the market in Yinhai first. After we have a firm foothold in Yinhai, we believe that our capital situation will improve a lot by then."

"At that time, it will start to expand and radiate to the cities around Yinhai. If the funds are sufficient, we can even develop the market directly in several first tier cities... "

Ji Xueqing slowly put his general idea to Yin Xiu.

After nodding with approval, Yin Xiu said, "what about brand positioning and price strategy? What's your plan? "

After working in the company for a month, Yin Xiu understood all kinds of modern business planning, and knew that if a brand wants to succeed, it must have its own clear brand positioning and marketing strategy.

Ji Xueqing obviously had some ideas in mind, and immediately replied: "since our products can" kill "other similar products on the market in terms of effect, then I don't think we need to set the style so low. We can formulate corresponding strategies according to the standards of international first-line brands."

"Especially in terms of price, we must not lower it. Beauty cosmetics market is not cheap will certainly sell well. Price is also a brand, a product grade differentiation. If you want to force a high-rise, then the price must be "high-rise."

"Of course, this is the general strategy. As for the specific pricing, we have to wait for you to get the finished product first, and then we will test the effect, and then calculate the cost before we can make a specific determination. "After all, there is no objection to Mr. Yin's professional marketing strategy.

What's more, Yin Xueqing agreed very much.

"Yes. According to what you said, you still have to do with these things. I'm not familiar with these things. In terms of funds... "

"You can raise about eight million by yourself, and I will prepare the remaining seven million as soon as possible." Yin xiudao.

They chatted in the office for about ten minutes. Generally speaking, Ji Xueqing made up his mind about the company's future plans. Yin Xiu added a few words.

For the company has been Xianglan daily chemical early termination of the product agency contract, Ji Xueqing has not yet announced to other people in the company.

She plans to complete the future company planning and product planning in the next two days. At the same time, she will try her best to raise funds before announcing this matter.

The company's employees are basically in the beauty and cosmetics marketing veteran, Ji Xueqing naturally hopes that they can stay.

However, the mass production of new products is obviously not possible in a short time. Those in the company will have nothing to do for a while.

Ji Xueqing wants to persuade everyone to stay, so we must see that the company has a very bright future, or it can be said that it needs to draw a big enough attractive pie

After discussing things with Ji Xueqing, Yin Xiu walked out of the office.

Just returned to his desk outside a few minutes, suddenly received a call from Yin Zhaowu

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