Chapter 760： Sales are booming

Chapter 760 Hot Sales

At this time, CCTV is not very popular.

Most people's TV can only receive two or three channels.

Central one, provincial stations, some cities and counties can also receive a city station or something.

Like Donggang, you can’t receive the city station, you can only receive the Central No. 1 and provincial stations, and occasionally you can receive the Central No. 2 station.

The effect of TV stations in this province is better than that of CCTV, so many people are more accustomed to watching TV stations in this province.

Also, the TV air time is not that long.

China Central Station is better, it can have programs throughout the day.

Some provincial stations usually broadcast one episode in the morning and one episode at noon.

From 5:30 p.m. to midnight, there will be no more snowflakes.

What Xu Shiyan wants to use, that is, these time slots that even the TV stations don't pay attention to, is to launch a round-the-clock advertisement bombardment to achieve the publicity effect.

The advertisement is shot in the way of a health lecture hall.

Invite two old Chinese medicine experts who are a bit old, cooperate with a host, and arrange dozens of audiences in the audience.

The host asks questions, experts answer, and popularizes some health care knowledge for everyone, and launches these main health care products along the way.

Two experts use their professional knowledge to explain the efficacy of the product, and do a detailed science popularization of the main raw materials.

The audience below can ask some questions, which will be answered by experts.

The product efficacy, main ingredient introduction, and technological process are all written by Xu Shiyan.

In line with the principle of not exaggerating the curative effect and not misleading consumers, highlight product features, focus on publicizing health concepts, and embody human care.

This time, three products were launched, covering men, women, and middle-aged and elderly people.

It is not like other products advertised, a product is so magical that it can cure all diseases, but it is targeted to meet different needs of people.

In this way, it can win the trust of consumers more.

Among other things, Xu Shiyan has not read books in vain these years, and it is true that he has learned a lot from Mr. Chu.

Related popular science knowledge is well written, even if Mr. Chu comes, he can't find any faults.

The two experts followed the script written by Xu Shiyan.

Relevant medical knowledge not only fascinated the audience, even the host almost forgot that she was invited to shoot commercials.

A nearly 20-minute advertisement took one day to shoot, and then re-edited and produced it later. It took only a few days for the film to be produced.

After the commercials were released, dozens of copies were made.

Su Anying immediately arranged for Ji Tongzhong and others to take the film and find a way to discuss cooperation with various provinces and Taiwan.

In this year and month, there is no shortage of manufacturers advertising.

Manufacturers go all out to grab advertising spots during prime time, and TV stations can’t wait to bid to determine the broadcast time.

So when most TV stations heard that someone was going to advertise, and it was a not-so-famous health care product factory, they really didn't take Ji Tongzhong and others seriously.

When they heard it, Ji Tongzhong and the others didn't want the prime time advertising space, but chose some garbage time.

The people at the TV station thought it was a fool.

You have to squeeze your head out of the door eight times in order to see those advertising spots during garbage hours. What use is that thing?

Of course, the TV station can not take the money delivered to the door?

Especially during garbage hours, everyone in the station is in a panic and doesn't know how to sell to the outside world.

Usually, it is sold together with the prime time package, but now someone buys it separately, isn’t that happy?

If all the junk time is sold out, the price can be raised during the prime time, so that the income will be greatly increased.

The people in the TV station are not stupid, they are all smart, they will settle this account.

In this way, the cooperation was negotiated very smoothly.

A 20-minute commercial, broadcast four times in the morning and four times in the afternoon every day.

At night, the TV station delays turning off the signal by one hour, and this hour is reserved for broadcasting commercials three times.

Some TV stations don't broadcast programs during the day, but for the sake of advertising costs, they even broadcast during the day.

11 advertisements a day, three hours and 40 minutes, if this is during the prime time, the advertising fee alone will be sky-high.

But during garbage time, most TV stations directly calculate the monthly subscription, ranging from tens of thousands to hundreds of thousands a month.

Generally, the provincial ones are more expensive, while the local ones are much cheaper.

The health care product factory is in the south, and the coastal provinces in the south are rich, so the advertisements must be promoted from south to north.

In the first batch, Su Anying selected provincial and municipal TV stations in more than a dozen economically developed regions such as the capital, Shanghai stock market, Fujian, and Guangdong.

The advertising investment for the first phase alone is nearly 2 million.

Of course, this overwhelming advertising has a great effect.

The key is that as long as you turn on the TV, you can see this advertisement regardless of the provincial or municipal stations.

Moreover, the ad is so pretentious that many people really think that this is a health lecture hall, where they learn about health care from experts.

After all, it is only 90 years, and the publicity methods that are commonplace in the eyes of later generations will definitely attract countless people at this time.

Just in time, it’s a good time again.

New Year’s Day has just passed, and the Spring Festival is coming. Who visits relatives and buys something to take with them?

Giving a gift means giving health. This slogan is so rooted in everyone's mind.

Those who think about shopping, these products are the first thing that come to mind.

For men, choose ginseng tonifying kidney liquid, for women, choose ginseng snow clam essence drink, for elders, choose ginseng and bird's nest amino acid essence oral liquid.

The packaging of these three products was also specially designed by someone. It is definitely high-end and elegant, and it is definitely a face-saving gift.

Less than ten days after the ad aired, the sales department of the factory was overwhelmed by phone calls from pharmacies and stores all over the place.

This time, it's not the time for Ji Tongzhong and the others to beg their grandpa to tell their grandma to find someone to help them sell.

Countless dealers came to the door with money, begging to be the agent of Jishengyuan health care products.

"I follow what you mean, each city chooses an agent.

Let them sign agency contracts and formulate sales pricing for distributors at all levels.

Each agent can only distribute goods to the counties and townships within the scope of its own agency, and shall not operate across regions.

Terminal retail price, unified nationwide.

Agents and terminal sellers have sales rebate rewards. The higher the sales, the higher the rebate. "

The new factory was first built, Su Anying had to sit there, and the couple could only communicate by phone.

"Well, okay, anyway, you just need to remember that the sales market must be standardized.

It is absolutely impossible to seize the market from each other and fight price wars for sales.

All the discounts that should be given are given. As long as the rewards are enough, those dealers and salespersons will definitely do their best to promote us.

Another one is to give away some of the other unadvertised products as gifts for dealers to use for activities.

Let me tell you, don't look at this as a gift, the effect is actually better than advertising. "

Xu Shiyan was on the phone, earnestly exhorting and imparting relevant promotion methods.

Take these three products as the leader to drive sales of other products.

In the future, when the factory is well developed and the products are enriched, specialty stores can be opened in shopping malls around the world.

The whole store is full of products from their factory, that is the ultimate goal.

Because of the summer leap in May, the Spring Festival in 1991 was on February 15th, which was later than in previous years.

But for Jishengyuan Health Products Company, it is just right.

At the end of December, the advertisements were placed on various TV stations. In mid-January, the three health care products were popular in the southeast half of the country.

Distributors from all over the world came to buy goods one after another, and sold them by various means when they went back.

It is said that in some larger counties and cities, the queues of buyers line up in front of the dealers.

For a while, anyone who does not know the three ginseng products of Jishengyuan will be despised.

If you don’t give Jishengyuan products as a gift during the Chinese New Year, you will feel that you can’t afford it.

Anyone who has not received Jishengyuan’s health care products is not popular.

Spring Festival is the most important festival for Chinese people.

During the Spring Festival, visiting relatives, honoring parents, visiting father-in-law and mother-in-law, visiting leaders, who can’t get some gifts?

I used to worry about what to give, but this time there is no need to worry. Jishengyuan has launched a variety of high-end gift boxes, and there is always one that suits you.

In addition to the three products in the advertisement, there are many other products that are not advertised, and you can choose from them.

The sales staff of those distributors tried their best to sell Jishengyuan's products to customers in order to earn rebates for their performance.

Advertisements bring popularity and popularity, and salespeople add fire.

Jishengyuan's three health care products, at the end of this year, are like a super whirlwind, sweeping all over the place.

The advertising effect is so good, Su Anying took advantage of the situation and continued to advertise in other regions.

Before I was afraid that the money in my hand would not be enough, so I didn’t dare to throw it in.

This time, I am not afraid anymore, just sign a one-year contract and pay monthly.

All over the country are dealers urging for goods, and the factory is working overtime to produce.

Thanks to the fact that the factory has stockpiled a large amount of raw materials, and the oral liquid is relatively cheap.

In order to prevent the shortage of raw materials, Huang Shengli, Sun Xiaofeng and others were all sent out to purchase relevant medicinal materials from various places.

Zhao Jianshe and Feng Chao stayed in Donggang and continued to vigorously purchase ginseng. Taking advantage of the low price of ginseng, they hoarded it in large quantities.

Jishengyuan Health Products Factory is a project jointly funded and operated by Dongfang Ginseng Company and Baishan Ginseng Comprehensive Company.

Management personnel, of course, must be jointly produced by both parties.

Su Anying, as the general manager of Baishan Ginseng Company, of course she is the general manager of the factory.

Dai Lijun, the second son of Dai Chunrong's family, used to work as a workshop director in a comprehensive factory, and his work ability was good.

Was selected by Xu Shiyan and sent to Bao'an as the director of the health care product factory.

Li Zongliang was originally the chief of the transportation department of the ginseng company. In order to support the health care product factory, he was specially transferred to serve as the deputy factory director.

At the same time, Huang Shengli, Sun Xiaofeng and others became the company's procurement personnel, responsible for the procurement of various raw materials.

Ji Tongzhong is in charge of the sales department, leading the staff of the sales department to connect with dealers all over the country.

The original Baishan Ginseng Comprehensive Company became the northeast branch of Jishengyuan Health Products Factory, responsible for raw material supply and other related work.

With the joint efforts of so many people, the health care product factory has achieved a sales volume of 30 million in just two months after the factory was established and put into operation.

Although the 30 million is just sales, various costs, profits and taxes, and various expenses have not been deducted.

However, in just two months, such a performance has surprised many people.

"Shiyan, let's discuss with you, this year's Chinese New Year, you bring your parents and children, as well as Mr. Chu, come here.

I'm so busy, I feel like I really don't have time to go back. "

In late January, Su Anying took a moment to call home.

Discuss with Xu Shiyan and ask him to take the old man and children to the south for a Chinese New Year reunion.

"Well, okay, then I'll go home and discuss it with my parents and see what they think."

Xu Shiyan sighed, but it was easy for others to talk about it, but he was afraid that his father would be stubborn and refused.

But there is really no other way right now, the busy workers in the factory over there can't wait to work overtime to catch up with the new year's shipment.

In the first year of the new factory, orders are full again, and customers are waiting in line to pick up the goods, how can Su Anying leave the factory and come back to celebrate the New Year?

This south-to-north route, even if it is by plane, it will take several days to go back and forth.

In case something happens to the factory, Su Anying has no time to deal with it.

Xu Shiyan went home, so he couldn't tell his parents that it was suggested by his wife.

I just said that I want to take my family to Yangcheng to have a different New Year, so that parents and children can experience what it is like to celebrate the New Year in the south.

"Third brother, you don't have to beat around the bush and say that, we know what's going on at home.

Yingzi hit the back of her head with her busy feet at the other end of Shenzhen City, and she couldn't spare time to go back, so you are going to the south for the New Year, right? "

Xu Chenghou immediately understood what his son said.

So he clicked on the pipe and pot, and asked Xu Shiyan without raising his eyes.

"I can't hide anything from my father." Xu Shiyan smiled without denying it.

"Father, Mom, I was thinking, anyway, there is nothing to do at home, Yingzi is too busy to come back.

Why don't we go there for a reunion with our family, so it will be more lively anyway. "

Xu Shiyan is mainly worried about the old people at home.

He can't lead the children to the south and throw the three old people at home, right?

The house is deserted during the Chinese New Year, so how is it plausible?

"Okay, we both understand what you and Yingzi are thinking.

But we are all old, and we are really not willing to toss.

It's too far from here to Yingzi's place, even if you take a plane, it will take you a lot of time.

Besides, at our age, flying is not safe. "Xu Chenghou waved his hand and rejected Xu Shiyan's proposal.

"Just take the child there.

It’s been almost half a year since Yingzi went to the south this time. The children miss their mother and talk about it all day long.

Anyway, Yuanyuan doesn’t have classes this winter, so you can stay there for a while, and come back before the kids start school.

You don’t have to worry at home, I’ll call the eldest and the fifth and ask them to come back for the New Year.

In this way, both sides are lively, so you don't have to be embarrassed. "

Xu Chenghou came up with an idea that had the best of both worlds. It would not only reunite Xu Shiyan's family, but also keep the house from being deserted.

When Xu Shiyan heard this, he really had no other solution.

"Then I'll call my elder brother and ask if they can come back for the New Year?"

As long as parents have a way to arrange it, it's easy to say.

Xu Shiyan turned around and asked Chu Xuanhuai again.

Chu Xuanhuai also said that at his age, he doesn’t want to travel long distances to the south, so he might as well spend the New Year here.

Xu Shiyan originally wanted to say that the factory is very close to Xin'an Town, and Chu Xuanhuai could meet his grandchildren in the past.

But on second thought, Chu Xuanhuai is the elder.

The juniors of the Chu family didn’t come to visit, but Chu Xuanhuai went to visit them instead. What’s the reason?

So, Xu Shiyan didn't mention it.

Just like that, Xu Shiyan called brothers Xu Shixian, Xu Shixiang, and Xu Shide to ask who could come back for the New Year.

Xu Shixian and others said that they can come back to accompany their parents, so that Xu Shiyan can take the children to the south for a reunion without worry.

Dear friends, happy new year.

(end of this chapter)