Chapter 587

Today is a happy event. In the evening, Chen Hao arranged a celebration banquet for everyone in the star hotel. The staff, friends and Zhou Xitong who participated in the daytime press conference were also present.

This is the first time that Chen Hao and Zhou Xitong have dinner together as girlfriends with his subordinates, which is equivalent to disclosing their relationship.

Now, with Chen Hao's identity and strength, no one can say anything about soft food. Instead, Zhou Xitong relies on Chen Hao. He has to eat hard food.

Chen Hao's subordinates, Wang Qiang, Lai Wu, Zhu, etc., were very polite to Zhou Xitong. Everyone offered a glass of wine and wanted to have a good relationship with the future boss.

On the contrary, Zhou Xitong felt that this group of simple and honest men were very interesting, which was totally different from the atmosphere of her dinner at Zhou's international dinner party.

In Zhoushi international, she is the president, and other subordinates talk to her in awe.

In Chen Hao's place, although Wang Qiang and other subordinates are also respectful, they don't try to ingratiate themselves. The atmosphere is much more harmonious and they can tell some jokes, which makes her very relaxed, so the meal is also very pleasant.

The meal doesn't last long, and there's still something important to do tonight, which is to review the advertising samples.

At seven o'clock, Chen Hao returned to the Chinese garden with his brothers and friends.

In Chen Hao's villa, the seven girls, together with Zhou Xitong, are sitting in rows, waiting to see their advertisements.

Others include Cao Rui, the manager of the distillery, Wang Qiang, Chen Hao's right-hand man and old classmate, Lai Wu, his good friend Xing zetao, and Zhu Min, a journalist.

This time, Chen Hao intends to widely listen to everyone's opinions. After all, the eyes of the masses are bright.

Chen Hao has received the sample in his mobile phone. He put the mobile phone on the big screen, then lowered the lighting of the viewing area, and the feeling of the theater was almost the same. The curtain fell, everyone kept quiet, and watched the first official advertising film of Chen Hao with great concentration.

The first thing that comes into view is the corridor outside the Chinese garden.

A clear wind bell makes people concentrate all of a sudden, and then their seven maids walk in front of the camera, which uses the effect of virtual background to highlight the beauty of the maids and the wine bottles in the tray.

At this time, there was no background music, only the onomatopoeia in the later stage, which magnified the footsteps of the girls, and the audience seemed to return to the Qing Dynasty two hundred years ago.

About eight or nine seconds in the early stage, then we turn to the scene of Zhou Xitong's drinking. On the top of yuanyangjin lies a beautiful "Lady Lady", who is drinking with great dignity.

The elegant half lying posture, the graceful smile and the grace of the article make people feel shocked. It seems that there is a real imperial concubine of Qing Dynasty in front of them. Only the familiar face between the eyebrows can make people react. This is Zhou Xitong.

Next, Zhou Xitong drank the wine from the jade cup. He was surprised by the small action of coagulating eyebrows, which made people feel personally that the wine tasted unusual.

Then there is a subtitle, which shows that the imperial concubine loves to drink this kind of tribute wine, which is called Royal fruit wine. She called together the winemakers to brew it for the royal family and inscribed it in person.

Then there is the picture of Zhou Xitong's writing brush. Because of the length of time, only the last two strokes of her traditional Chinese character "jiu" are retained. But in that scene, we can see that she wrote it herself rather than looking for a substitute, which is better than many professional actors.

"Palace fruit wine, originated from the palace formula, is now in the homes of ordinary people..."

Finally, there is a transition from the palace of the Qing Dynasty to a modern family dinner, and the background sound is a powerful man dubbing, which sounds like a heavy sense of history, similar to the dubbing actor in Guojiao 1573, which sounds very impressive.

At the end of the video, the two-dimensional code and contact number of the distillery are left to facilitate customers to order.

The length of the whole video is 21 seconds, which is a relatively long advertisement. If the advertisement cost is broadcast, it will be twice as expensive as the short advertisement.

"What do you think of this advertisement?" Chen Hao turned on the atmosphere light, and then click the loop to let you watch it again.

"I think it's very good!"

All the girls were very happy to see themselves on the stage. They couldn't find fault.

"In general, it's OK, that is, the advertising is relatively long, and there may be restrictions on TV channels. In some periods, it's impossible to broadcast long advertisements, and the advertising costs are much higher."

Wang Qiang pointed out the biggest problem of this advertisement.

"I think it's good." Lai Wu and Xing zetao don't know much about advertising, so they just feel good about it.

"Yes, above the standard."

Zhu Min, a professional, gave her advice.

"Tong Tong, what do you think?"

Chen Hao called his girlfriend's nickname in front of everyone.

Zhou Xitong laughed and said: "advertising is very aesthetical. I won't repeat its advantages. As for its disadvantages, Wang Qiang also pointed out a few points, which I will add. This advertisement has shaped the high style of the product. As the saying goes, there is a strong style. On the other hand, there is a feeling that the product is not grounded and that it is superior. I don't think we can keep the high-end image of Royal fruit wine. It's better to shoot a grounded advertisement in the future to expand the user base. "

Zhou Xitong is a commercial elite, and the analysis is also from a commercial point of view. Once consumers identify Royal fruit wine as high-end wine, it will be compared with Maotai, Wuliangye and other high-end national wine.

The quality of unspoken rule is not bad, but it brings a problem. The high-end liquor bureaus are mostly talking about business, mainly for Baijiu, and the rules of drinking and pouring are the rules of traditional wine table culture.

However, Royal fruit wine is only refreshing, but it rarely makes people drunk, which limits the consumption of products and is not conducive to the spread of products.

Therefore, Zhou Xitong said that he would like to have a local advertisement, so that ordinary people can choose palace fruit wine for their family dinner or going out for social activities, which is conducive to the promotion of wine.

"Yes, that's a good idea. Let the director shoot more different types of advertisements in the future." Chen Hao agreed, he decided to increase investment in advertising, to ensure a minimum of 50 million.

Fifty million is not so difficult for Chen Hao, who is making a lot of money every day. If he is frugal, saving a week is enough.

We put forward all kinds of suggestions, but praise the quality of the advertisement. The advertisement is passed.

Chen Hao called manager Cen of the advertising company and said that the advertisement could be broadcast on the whole network tomorrow according to the original plan.

Manager Cen was in a bit of a dilemma and said it would cost a lot more money.

Generally, when advertising is broadcasted, it is necessary to sign broadcasting contracts with major media platforms, such as TV stations and websites, to determine the details of broadcasting time, duration and price, which also takes several days to sign.

However, Chen Hao can't wait. Today, he has just launched a press conference, and tomorrow, the whole network will put out advertisements to achieve the most explosive effect. Time is money. One day later, when the topic gets cold, the effect will be greatly reduced.

In this era, money is not everything, but money can do many things that could not have been done.

Chen Hao is willing to pay double or even double the price to broadcast the advertisement. Zhou's advertising company will negotiate the matter and strive to start broadcasting the new advertisement of Royal fruit wine in major media and famous TV stations tomorrow. Whatever the price is, as long as it can be broadcast.

If the prime time is not good, then other secondary time is also good, anyway, it is to carry out fatigue bombing, let people mechanically remember the name of palace fruit wine.