Chapter 571

When reporter Zhu got out of the car at the TV station, Chen Hao started the car to Yunyang, the provincial capital, where Zhou's advertising company under Zhou's international is located.

Chen Hao found that he has come to the provincial capital more and more recently, and some industries are developing to the provincial capital, not limited to Baihe city. Yunyang is also suitable for commercial development. Chen Hao is determined to carry out more investment in the provincial capital.

Next year in Yunyang, we will have the opportunity to stay in the provincial capital together with Zhou Xitong.

You don't have to go home to report every day. Isn't that a small life?

The prospect is very good. Chen Hao decided to do it like this. First, he dealt with the things on hand recently. After the Spring Festival, he focused on the development of Yunyang city.

When I arrived at the location of the advertising company in Yunyang City, I heard that Chen Hao had arrived. The manager of the advertising company had been waiting outside to greet him and personally received him inside the company.

Chen Hao's position in Zhoushi international, as long as the minds of most departments have heard of it, is not only one of the shareholders, but also has a lot of connections with their president, which is almost open.

In addition, Chen Hao is the gold owner of this large-scale advertising project. Naturally, the manager is polite.

Chen Hao visited the office building rented by Zhou's advertising company. The company's layout is pretty good. There are various posters and concept maps, which are quite professional.

The manager personally received Chen Hao in the reception room, and a female employee came in to make tea and went out.

The manager is in his thirties, and his surname is a rare Cen.

CEN manager put away some publicity materials on the table, and said with a smile: "Mr. Chen, you must know the details of our company. I won't show these publicity materials. Mr. Zhou has also taken care of them this time. The price must be the cost price. We also want to create an industry model case. If you have any specific requirements, just mention them."

Chen Hao asked people to move in a box of Royal fruit wine, and then said: "this is the product to be advertised. I want to do a long-term advertising project, and I will definitely shoot several different versions of advertisements, but the first version must be fast and completed in three days."

CEN manager said: "yes, if you apply the existing template, you can make a film in three days. If you want to invite a big star, you need to contact another person. It may not be so fast."

"I'll think about the stars. Do you have a script?" Chen Hao asked.

"Yes, here are four scripts written by our staff overnight. Have a look." CEN manager fully prepared, four thin script to Chen Hao.

Advertising seems short, but it also needs a script, which is equivalent to shooting a high-quality short film, and the proportion of post production is very large. Generally, it needs all kinds of special effects and PS. manager Cen said that it is a fast speed in the industry to produce a film in three days.

Chen Hao took the script and saw it in four styles.

The first one is modern style. At a family gathering, people always feel that there are some shortcomings in drinking. Then someone recommended the palace fruit wine. With the advertisement, they explained the advantages of the palace fruit wine. A large table of people drank freely, and the whole advertisement lasted about 25 seconds.

For every inch of advertising time, this advertising is often too long, advertising costs will be much higher.

The second plan is from ancient times to the present, starting from the ancient wine making, popular science, and then the camera quickly skips, all kinds of ancient famous wine continue to evolve, and finally become the packaging of the palace fruit wine, suggesting that the palace fruit wine has a good heritage.

The third scheme is the ancient palace version, which is also most in line with the setting of the name. From the scene of the drunken imperial concubines in the palace, what they drink is the palace fruit wine. This advertisement takes about 20 seconds.

The fourth scheme is simple and crude. It is designed with an advertisement saying "Royal fruit wine, your best friend", and then repeated many times in the advertisement, which is similar to the brainwashing propaganda of "Hengyuanxiang, Yangyang".

Chen Hao was not satisfied with what he saw, so he took the script and made no comment.

Manager Cen said: "it's mainly because the time is too short. If I'm not satisfied, I'll let a few more plans come up and try to come up with another five or six plans."

"It's too late," Chen Hao put down the script and said, "the advertisement should be put in after the press conference, and can't be entrusted any more. Today I want to finish the script and casting, and start shooting tomorrow. I want to finish shooting in one day and give you two days to finish the later stage. Can I finish it?"

"This..."

Manager CEN is in a dilemma. It's too fast. It's a speed never seen in the advertising industry.

Let alone tens of millions of TV ads, even ordinary print ads, ordinary customers have to revise several drafts. It takes at least a week or half a month to produce the final draft. This kind of three-day TV ads is unheard of, unless they don't care about the quality of the ads.

However, Chen Hao came to the company to supervise the work in person, and there are tens of millions of investment in the follow-up, which is enough to show that he attaches importance to advertising. It is impossible to get a low-quality one, which makes the manager very difficult.

"I'll work overtime these two days. I'll pay for the overtime. I'll choose the third palace version of the script and make a little modification." Chen Hao said.

Manager Cen said: "it's not about overtime pay. I can coordinate everything else. We have our own cameramen and makeup artists, and we can work two shifts later. That's to say, actors are not controlled by us. Big stars have to make an appointment with their agents in advance. If they report tomorrow, they can only find local models who are not famous. This is really out of control."

His "model" suddenly gave Chen Hao a wonderful idea.

"If I can get actors tomorrow, can I make a film in three days?" Chen Hao asked.

"That should be no problem. Even if I don't sleep for three days, I will get the advertisement done for you." Manager Cen has confidence now.

"Well, now revise the script. I can find 6-8 actresses with excellent conditions." Chen Hao said.

"Oh, I'll call the director team to discuss it together."

Manager Cen asked his assistant to call someone. Soon, there were four people in the room, three men and one woman, all young people in their 20s and 30s.

There are directors, deputy directors, part-time artists, lighting, two part-time planning props, make-up, sparrow is small, five viscera.

"This is our boss Chen Hao. He asked us to revise the script according to the No. 3 script and produce a film in three days. Now we'll study it."

CEN manager said, the four people also feel very surprised, this time is too rush.

However, when the boss has made a decision, they won't say anything and ask Chen Hao what he wants to change.

"My requirement is to have more characters, about six to eight. The location of the scenery is in my Chinese garden, with antique buildings, and then highlight the center. The palace fruit wine comes from the connotation of the palace."

As soon as Chen Hao finished, he said that there was no problem with the plan. It could be changed to the imperial concubines and maids of the Qing Dynasty, or the princesses and maids of the Han nationality. This should be changed overnight.