Chapter 1388

What do big companies do to snipe small companies?

One is sniping on the channel.

Westin Lee's first thought was to put pressure on Mara.

Because now Dashan beer is only available in Mara supermarket.

So the operation is very simple, that is to reduce the price of supply in exchange for the support of Mara supermarket.

At the same time, it is a hidden threat that if Mara supermarket does not cooperate, they will increase the supply price of Xiyuan beer.

Westin Leese thinks Mara supermarket should know how to choose.

After all, the influence and scale of Xiyuan beer are not comparable to that of Dashan beer.

Of course, this kind of thing cannot be made public. Once it is made public, Xiyuan beer will constitute unfair competition, similar to the 3Q war of that year.

Westin Lee received a response, which was received in less than 20 minutes.

Westin LISS was very happy. It seems that Mara supermarket still attaches great importance to Xiyuan beer, so he quickly replied to his request.

But what he didn't expect was that Mara supermarket refused Westin Lee's request.

It also announced that it will further examine and investigate whether Xiyuan beer is qualified to be put on the shelves of Mara supermarket.

Westin LISS was furious at first, but soon he came back.

They don't have a superior subordinate relationship with Mara supermarket, which is a very important channel.

If Mala supermarket takes Xiyuan beer off the shelves, it may not have any impact on the sales volume of Xiyuan beer in the short term.

However, once the incident is exposed, the media, consumers and even competitors will build up momentum and slander Xiyuan beer.

Why does Mara supermarket take Xiyuan beer off the shelves?

What is the quality problem of Xiyuan beer?

Or is Xiyuan beer not worthy of the name?

Mara supermarket is a very important channel for wine products, and it also has a very large voice.

Think of Westin Lee and start sweating.

He was so confused that he did such a thing. If the email he sent to Mara supermarket had been made public, he would have to resign.

As Westin LISS worried, the email was soon sent to Chen Yu.

There was no water in Whitney's head. She knew something else about being familiar.

Let's not talk about Chen Yu's relationship with her daughter.

Chen's influence on Mara's supermarket is enough for her to make a choice.

Xiyuan beer is not undesirable, although it is an international first-line brand.

But Xiyuan beer is not the dominant beer brand.

As a matter of fact, so far, no beer brand dare to say that it has a dominant position.

This also causes that even if there is no Xiyuan beer in Mara supermarket, consumers will choose other brands of beer, and will not say that they will not buy it without Xiyuan beer.

However, Mara supermarket needs mountain beer very much.

Even though Dashan beer currently ranks sixth in California's beer daily sales list, it is the highest beer brand in Mara supermarket.

Dashan beer is not listed in other supermarkets and channels, which limits its development.

But it has something to do with the production of Dashan beer.

Once the production of Dashan beer goes up and the larger area of distribution, it will definitely be able to compete for the top sales in California.

It's funny that Westin Lee, the head of Xiyuan beer, wanted to threaten Mara supermarket.

Isn't it a joke that the brand that ranks the fifth in daily sales of Mara supermarket is threatening to raise the supply price and demand the beer brand that ranks the first in the next supermarket.

The importance of Dashan beer to Mara supermarket can be imagined.

It is also of great significance to the future layout of the supermarket in the United States.

In the future, Mara supermarket will be located in the United States. Other supermarkets do not have beer, but Mara supermarket has, so customers are more likely to come to Mara supermarket.

Of course, winip is more willing to forge a closer alliance with Chen Yu.

So it's reasonable for her to email Westin Lee to Chen Yu.

When Chen finished reading the letter, he called Denver.

"Mr. Denver, I have an email for you to see if it can be used."

Denver received the e-mail from Chen Yu and looked at it carefully. His face was surprised and happy.

"This is from Mara supermarket?" Asked Denver curiously.

"Well, do you think this letter is useful?"

"Yes, but not now." Denver said.

"Why?"

"Mr. Chen, it's more effective to hold a card in your hand than to play it directly." Denver said with a smile.

As a partner, Denver would be happy to teach Chen."Like a nuclear weapon?"

"Yes, it is." Denver said with a smile, "I know Westin lees very well. He is my former subordinate. He has his own talents, but he is not the kind of person who can sacrifice himself for the company's interests. This kind of person is easy to be used by us."

"Well, I will not interfere in this matter. According to our previous agreement, you can get 5% of the shares. When are you free, you can come and sign this document."

The shares are not for free. Denver also needs to pay for them.

This is a legal sale of shares. According to the current sales volume of more than 250000 cans per day, the annual sales volume can reach nearly 400 million US dollars, and the net profit may exceed 50 million US dollars, so the market valuation can reach at least 500 million US dollars.

A 5% stake, or $25 million.

Chen Yu can't give us $23 million to others directly, even if this person is his partner.

Even if Denver can't get the money, he will raise money to buy it in his own way.

"Mr. Chen, in addition to these 5% shares, I hope I can get more shares in the future."

"Up to 20%." Chen gave his own bottom line.

On the one hand, if we want to take Denver's heart, we must give him enough benefits.

In Denver, Chen Yu's methods of these days are also vivid. The first day's sales volume is less than 10000 cans. In less than 20 days, with the efforts of Denver, it has risen to 250000 cans. Although the quality of his beer is there, there is no doubt about Denver's ability.

A 20% stake is enough to tie Denver and mountain beer together.

"In addition, I'd like to make it clear to you that Dashan beer will not be listed. If you want to make money through shares, I'm afraid you will be disappointed." Chen said.

"I see." Denver understands what Chen means.

Listing may be able to make a big profit and raise the valuation of Dashan beer, but those are virtual wealth, which does not represent the real value.

As a high-profit industry, both Chen Yu and Denver tend to rely on share dividends rather than share prices to boost their wealth.