Chapter 1385

This plan is to take Xiyuan beer as a comparison.

A demonstration example given by the publicity plan is as follows: last night, when the party was held at home, Dashan beer was drunk up when it was on the rise, and the neighbor at the party moved the beer stored in his home, but no one could drink it. When did Xiyuan beer taste so bad?

This kind of propaganda is actually a kind of soft writing, which is very common.

But generally speaking, if a company uses this kind of soft text to publicize, it can't take the names of other companies, especially to highlight its own company by belittling other companies.

If you bring the name of another company, it is likely to cause unfair business competition and the defendant.

This kind of example is not without precedent, just like when Pepsi competed with Coca Cola, Pepsi once advertised that a boy came to the vending machine, pressed two cans of Coca Cola, then stepped on two cans of Coca Cola to press the top button of Pepsi, and finally the boy took away Pepsi, regardless of the two cans on the ground.

Because of this advertisement, Pepsi was accused and the advertisement was removed from the shelves and fined.

Of course, Pepsi people know that this advertisement is illegal, but they still do it.

It's because they want to take advantage of the situation and take advantage of the delicious food at that time.

Although a series of advertising wars were triggered later, in fact, PepsiCo made money in this operation.

Because PepsiCo has no real harm except to compensate millions of dollars.

And millions of dollars is not as expensive as an ad.

But Pepsi has gained more attention.

Of course, it's too unskilled to start a fair war.

Denver won't do that. He plans to use the online water army for propaganda.

The advantage of using the network water force is that even if Xiyuan beer is not good, it is not the same for Dashan beer.

Xiyuan beer can't sue the water army.

And Dashan beer is the personal behavior of consumers.

And because the gap between Xiyuan beer and Dashan beer is too big.

Xiyuan beer is advertising Dashan beer no matter how it fights back.

Generally speaking, this kind of behavior is a very rogue operation.

……

In the college apartment at night, Crawford was still reviewing his lessons.

Suddenly, apal's phone came.

"Crawford, get me some beers."

Crowe's face turned black. "Have you run out of beer at the party?"

"Yeah, these bastards can drink." Said apal.

"Aren't you having a party in mikap's apartment? Is it closer to the convenience store than my side? "

"You don't know. Originally I prepared five cases of Dashan beer. As a result, I went to the convenience store and bought five cases of Xiyuan beer. As a result, everyone felt that Xiyuan beer was hard to drink. There was no way. If I couldn't get Dashan beer, the party would be broken up."

"Then go to the convenience store again."

"There is no Dashan beer in the convenience store, only Mala supermarket, and only Beitan Mala supermarket is open 24 hours in the whole city."

"What? You want me to run to Beitan Mara supermarket? It's at least 30 kilometers from the school. "

"Crawford, you like Dashan beer, too. By the way, you also reserve several boxes of beer for our dormitory. It's my treat."

Arpal's words hit the heart of Crawford. Although Crawford likes Dashan beer, the price of Dashan beer is much higher than that of ordinary beer. It's good to drink a little occasionally, but if you drink it every day, Crawford can't afford it.

The beer supply in the dormitory is basically in the charge of apal, a rich second-generation roommate of his own.

To tell you the truth, Croft is totally infatuated with Da Shan beer now.

He drinks a few beers every time he reviews his lessons.

It's very efficient to review lessons while drinking every time.

But it's not without its drawbacks, that is, if you drink ten cans of beer at a time, you will get drunk.

So if there's a class in the afternoon, you can't drink it at noon.

The best time to drink is after dinner.

Besides, it's also good to review your lessons while drinking beer.

That's not a hangover. Crawford thought about it, opened his Facebook and wrote an article on it.

Introduction to the use guide of Dashan beer: I am a student in the Mathematics Department of Los Angeles University. As a supporter of Dashan beer, I have a similar mania for poison... Products. So here, I will make a use guide for Dashan beer.

A Batman named forever replied: I added that the big mountain beer can be used for fishing. Please don't doubt my opinion. I went fishing with my friends, then poured the big mountain beer into the river, and a group of fish swam over.In a short time, the subject raised by Crawford got a lot of responses.

Some people answer seriously, others are funny.

For example, a person who called me a big star replied: "I was harassed today, but my bodyguard and assistant were not around, and then I smashed that bastard's head with a mountain beer.".