Chapter 1384

Name:Demons Beside You Author:Han Bao
"Mr. Chen, I'd like to tell you the good news. Our daily beer sales have exceeded 100000 cans." Denver couldn't help calling Chen.

After their promotion, the topic of drinking beer while doing all kinds of things is getting hotter and hotter.

With their sales increasing.

"Well done. Did you come up with this topic?" Chen also noticed the sudden emergence of topics on the Internet.

"Well Isn't that what Mr. Chen asked you to do? "

"It's not me. I didn't do anything. I think you have the ability, so I said I won't interfere in the management."

Denver is in a trance. Is this a natural topic?

……

Xiyuan beer, US headquarters --

Westin Lee looks at the sales report and looks a little ugly.

He is not angry because of his beer sales, but a dazzling beer brand, into his vision.

Dashan beer! This is a brand new beer brand.

But in the ten days on the shelf, the sales volume keeps refreshing.

From the 10000 cans of beer that went on sale on the first day to now, it has exceeded 100000 cans.

Of course, there is still a big gap between this and the sales volume of Xiyuan beer.

The sales volume of Xiyuan beer in the United States is over 3.5 million cans every day, among which California is a very important region, and the sales volume is over 500000 cans every day.

The daily sales ranking is either the first or the second.

The maternity leave that can compete with Xiyuan beer is basically those international first-line brands.

While the daily sales volume of Dashan beer is still rising, there is still a huge gap between it and Xiyuan beer.

If competitors, Dashan beer is far from qualified.

But Westin LISS is unhappy with Da Shan beer, and Denver, CEO of Da Shan beer.

Because Denver used to be his boss, and Westin LISS relied on standing in line, and then kicked Denver out of line.

He then replaced Denver as head of Xiyuan beer's North America operations.

But now, in his eyes like a lost dog, this guy actually got up again and appeared in front of him again.

Even though Dashan beer has never targeted Xiyuan beer, it is not qualified to target Xiyuan beer.

But Westin Lee still thinks Denver is here for revenge.

Mountain beer and Denver have not yet moved, and Westin Lee has regarded mountain beer and Denver as imaginary enemies.

For a small and medium-sized brewery, the daily sales volume of 100000 cans of beer has been quite good.

Even Chen Yu thinks so. He can sell at least 100000 cans of beer a day, which can ensure that he will not continue to lose money.

At that time, the bank will be very willing to lend money even if it is going to loan.

No, we must curb the development of Dashan beer.

Denver must not be allowed to stand in front of itself and have a fair dialogue with itself.

Westin Lee suddenly thought of an attention.

……

"Mr. Denver, something happened and the wind on the Internet suddenly changed." The assistant hurriedly opened the door of Denver's office.

"What's the matter?" Now Denver is very concerned about the topics on the Internet. When he heard the assistant's words, he immediately turned on his mobile phone.

"It's like this. Someone on Facebook wrote that he was driving while drinking, and then there was a car accident. Now someone is deliberately guiding the topic, attacking our company's irresponsible promotion, causing social unrest."

Denver eyebrows a pick, suddenly out of nowhere, and in a short period of ten days to achieve a daily sales of 100000, obviously affecting the interests of other brands.

And Denver has a vague feeling that it's not just a business dispute.

After all, Dashan beer's time is still short. Although the sales volume is very gratifying, the impact on everyone is very limited when we apportion the 100000 day sales performance to dozens of hundreds of beer brands.

It's impossible for small and medium-sized enterprises to waste time, energy and money and to accept Dashan beer.

Because they don't have capital, their profits are not high. How many hundreds of thousands of dollars to attack Da Shan beer?

There is only one possibility that no one is full.

That's the big brewers. They have the ability to do that.

When the big manufacturers find out the potential threat, they will take the initiative and snipe at the potential threat.

However, the current sales volume of Dashan beer does not constitute the so-called potential threat level of those big manufacturers.

Denver used to be the head of Xiyuan beer North America, and he did the same thing.

Therefore, he found after analysis that this should not involve market competition.But revenge! The target is probably Xiyuan beer.

Denver sneers. It's Westin Lee.

That kid is still so poor.

Denver didn't like Xiyuan beer very much. After all, he was expelled by Xiyuan beer.

Even more disdainful to Westin Lee.

Although the conflict with Xiyuan beer came too early, it made Denver a little surprised.

But that doesn't mean Denver is afraid.

The fear of small companies to big companies is largely due to the unequal discourse power of both sides.

It's not bad that small companies can spend $12 million a year on publicity. Even some small companies don't even have publicity expenses.

The predecessor of Dashan beer is such a small brewery.

Annual sales are no more than ten million dollars.

But now Dashan beer is different.

Because Chen Yu has given Denver sufficient publicity funds and budget, it is not necessarily less than the advertising budget invested by Xiyuan beer.

Of course, the money is planned to be invested in advertising in the next six months.

But Denver changed his mind. He wanted to make a living.

"Call me the publicity manager." Denver said, "in addition, the daily sales report from Mara's supermarket will come out and give it to me immediately."

Denver is a very smart businessman and a manager.

After he made his decision, he quickly conveyed his order.

Later, he also got the daily sales report provided by Mara supermarket. Influenced by the Internet, the sales of Dashan beer fell by 100000 cans yesterday.

This is the first time that the reverse growth has occurred since the listing of Dashan beer.

Denver must change that as soon as possible, or sales will plunge.

At the urging of Denver, the propaganda department soon came up with several plans.

One option is to make Denver hesitant.

Because one of the plans is to borrow the potential of Xiyuan beer. If this plan is implemented, it will fight with Xiyuan beer in an all-round way.